Emotional TrendProduction and Strategyimage - public relation - promotion

by Pietro Brunelli for UPTODATE

04.04.07

The Book

Brand image

Number

Title

Brand image

Summary

Symbol

Prestige Edition

Languages: English 2000 p. Italian 1500 p.

Hard cover, 216 pages

Special print and colours

High quality graphics and photographs

More than 150 images

More than 200 griffes, brands and prestigious namesquotated in the book.

Photo from the main catwalks in the world 2006-2007

Special fashion concept for Trend Makers

Special insert

Imaginative bricolage

Interactive game for brain storming

Four special envelopes for:

32 creative cards - personal sources notes - instructions - branded label

The game has been projected for the interactive usage of the Emotional Trend

Imaginative bricolage is a very creative idea, which means prestige and addedvalue

Creative cards

Personal sources notesfront back

Distribution - Publishing

International distribution in the main professional Fashion Library in the world

by www.Modeinfo.com Overath-Cologne (Germany)

Italian distribution and publishing by Arcipelago edizioni in Milan

Typography and publishing Grafiche G7 in Genoa (Italy)

Beauty To Fashion

On Line Magazine

With approval of UptoDate’s Director Dr. Sabrina Tolomeo,

the first issues of the Magazine (monography)

has been projected as an on-line version: Blog

The Blog BeautyToFashion is very useful for promotion

and selling Emotional Trend on line

Beauty To Fashion on-line magazine is the foundamental starter to create

a trend watching service

The Beauty To Fashion on line magazine can be used to promote services

(photo, research, articles, courses, products).

The Blog is also foundamental to launch others books, and also ‘papermagazines’.

Blog strategy

The Blog has already been

introduced in the UptoDate

Academy in Milan.

It is very important to develop

communication and interaction

between students , professors,

companies, journalists, experts

(UptoDate’s entourage)

Emotional Trend

in Corporate image

Public Relation Strategy

Presentation/Vernissage Emotional Trend in Milano

Articles and news for the the press, mass media, Tv ecc.

The Beauty to Fashion Blog: Living communication strategy

Through the Public Relations project the book Emotional Trend

will become a great communication instrument for

the most important targets in the fashion and beauty fields:

designers, creators, journalists, celebrities, managers, opinion makers

Notes

Dida

more than 200 prestigious names

The main referencesin Emotional Trend

Armani

Aquascutum

Avedon

Balenciaga

Ballantyne

Benetton

Biagiotti

Bluemarine

Boselli

Bottega Veneta

Bulgari

Roberto Cavalli

Hussei Chalayan

Canali

Cerruti

Chanel

Coppola

Penelope Cruz

Dalai Lama

Dior

Diesel

Marlene Dietrich

Dolce&Gabbana

D squared

Umberto Eco

Fendi

Ferragamo

Ferrè

Freud

Alberta Ferretti

Fiorucci

Galliano

Bill Gates

Jean PaulGaultier

Jung

Guess

Hamilton

Hermes

Hillman

Kartel

Kenzo

Kiton

Calvin Klein

Krizia

Lacoste

Lacroix

La Perla

Marras

Missoni

Miu Miu

Moschino

Ingo Maurer

Nike

Osho

Platone

Prada

Pucci

Paco Rabanne

Rimbaud

Nina Ricci

Jill Sander

Meryl Streep

Swarovski

Isabella Tonchi

Ungaro

Valentino

Versace

Viktor & Rolf

Vm

Vuitton

Yamamoto

Zegna

Bibliography: 150 authors and books in notes

...Emotional Trend is one of the

most artistic and UpToDate books

in the Fashion history

CREATIVE TEAM for UPTODATE

Author and concept designer: Pier Pietro Brunelli

Art direction and design: Roberto Rossini / Harta Design

Photography: Gianni Pucci

Coming soon...