Emphasizing the integration of GIS, Remote Sensing and GPS

Interactive Session – hands onAll ideas will be compiled (some here from

Cohort 1)Any resources you are willing to share posted to

iGETT

Remember, in all materials, emphasize integration of geospatial technology: including GIS and Remote Sensing

ALL content (maps, photos, individuals) need attribution and/or permissions

$500 available for “marketing” expenses!

Marketing - On and Off CampusTo other facultyTo counselors To administratorsTo campus studentsTo incoming students (high schools)To workforce

CurrentRetrainingUser Groups and Advisory Committee

To the community

Marketing Elements - BrandingBranding your program

Create a short message about your Program(s)Create a 5 word sloganCreate a “logo” and include on all materials (if

possible) Have students help design this if you don’t have other

resourceCreate a PPT for your program including logo and

colorCan be used in

Flyers, posters, catalogues Web pages about program and student work Blogs, listserv – create or join Radio, TV or other media ads and evening news!

Person to PersonBe ready to give an “elevator pitch” – think about this

and your message

To FacultyPresent at Faculty Development sessionsProvide workshops (see NSF ATE Technical Training

Tips)Create mini-modules for other faculty to use to teach a

concept in their courseFind out what they teach and point them to outside resources

that they could use to teach that topicTell them about software options open to them (free, low cost,

site licenses)Have students as “Interns” or do “capstone” projects

for other faculty that help introduce GIS in their discipline

Have a lending library of books, teaching materials or other resources to lend (including GPS or other equipment such as cameras)

Create a User Group on campus – either as meetings or through Blogs, listserv or web site resources

Counselors Find out when/where they meet and do a

presentationCreate a Career Flyer or have some from other

organizations (GITA, URISA, ASPRS, AAG)Types of careers, salary range, resourcesPPT at http://www.C3GIS.net on Careers

Provide each with your “flyer” on the programFind out and provide information on student

support options (Title IV, Pell, etc.)Provide information about Internship

opportunities (especially those that are paid)

To AdministrationPresent PPT with administrative uses of GIS

Campus Map, Facilities Management, Student (demographics, profile of students, marketing), Homeland Security, Room utilization

Create flyer with campus map for their useLook at the “governing body” for the college

(local, district, state) and provide maps or articlesTell Administrators about other college‘s

geospatial activitiesInvite them to visit your class, GIS Day or any

open houseHave an Intern work on a project for

administration useDo Press Releases and send copies to

administrators as needed

On Campus StudentsWork through other faculty

presentations in other classes, Target most likely disciplines first

Form a Student User Group on CampusHave student project posters up about GIS/RS/GPS

during registration sessions or other activitiesAdvertise any activity – in school news, kiosks, etc.Provide flyer about Careers during registrationsWork with campus clubs, departments, faculty that

help minority, physically challenged or other student focused groups

Incoming students – high schoolCreate 1 page flyer about program, careers,

salaries, grant support options and other topicsVisit high schools and leave materials and post

flyers (both to students and for counselors)Invite high school faculty to campus for workshopsArticulation is an issue – try and set up articulation

pathwaysProvide workshops or other learning activities for

high school facultySuggest Internships or Capstone projects for

college students that mentor or do workshops at high schools

Incoming Students - WorkforceFlyers to local users (city, police, fire, utility companies,

dept. of transportation, etc.)Identify what grants may be available (Title IV, Pell,

their employers, etc.) – be sure your program qualified for grants

Work with Advisory Committee to make connections with users

Work with college counselors to identify potential student populations – be careful about “computer skills”

Work with Workforce Development office, identify possible short courses

If you state has continuing education requirements, be sure your program qualifies to provide those units

Attend User Group meetings and encourage current students to attend these meeting too (internships)

To the CommunityOpen House events

Think “Themes” your community may be interested in

GIS Day EventsInternships and Capstone projects can be

“community oriented” and provide good press releases for your program – be sure and let the leaders of the community know about successful projects or other needs

Invite the news media to events or workshopslocal newspapers, radio and TV stations

Examples of Marketing MaterialsShareDemo PublisherWork on one for your program

PosterOne pageTri-FoldOther ideas – book marks ? ? ? ?

REMEMBER – GIS & RS and $500!