employee activation: what it is, what to start doing and what to stop doing - the birddog dirty...
TRANSCRIPT
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B2B DIRTY DOZEN
EMPLOYEE
ACTIVATION1
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EMPLOYEE
ACTIVATION
--------------------
WHAT IS IT?---------------------------
Employee Activation is
the process which
enables a marketing team
to leverage their
employees to share
information and content
through their social
networks.
i.e. making your staff
tweet. #lazybastards
---------------------------
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Employee Activation was a major
trend last year. As more and
more B2B organisations begin to
utilise Content and Social
Media Marketing Strategies,
empowering employees to take
part will become as important
as the content itself.
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STOP
• Looking at Social Media in
isolation
• Assuming your employees have
nothing to offer
• Denying your employees the
chance to be thought leaders
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START
• Training employees to use
social media appropriately
and effectively
• Empowering and enabling
employees to share brand
content
• Leading by example!
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Further Reading…
• Proof Social Employee Activation Builds Bottom
Line
• Activating Employees as Company Advocates
• Social Media Success Requires Commitment and
Visibility
• Do Your Employees Advocate For Your Company?
The Surprising Stats.
• Want To Find Brand Ambassadors? Start With
Your Employees
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www.birddog.co.uk • @BirddogB2B • +44 20 7323 6666