EMPLOYEE FILM MAKING VIDEO PRODUCTION GUIDELINES July 09, 2020

OBJECTIVE: Leverage employee expertise + smartphone cameras to deliver agile, useful video content our customers will value

HOW IT WORKS

EMPLOYEES PREP & FILM REMOTELY, THEN UPLOAD FOOTAGE

LOL CONTENT & PRODUCTION TEAM EDITS USING BRAND GUIDES

LOL IMC TEAMS ROUTE FOR APPROVALS, WRITE POST COPY, TAGS,

THEN UPLOAD TO APPROPRIATE PLATFORMS AND PROMOTE

GOOGLE DRIVE, ICLOUD, DROPBOX, SHAREPOINT, WETRANSFER,

ETC.—ANY SERVICE WORKS

PERCOLATE PROOF

BRAND SITE; ATLAS; ETC.

YOUTUBE

SOCIAL

DAIRY FOODS TEST KITCHEN EXAMPLE

DAY 1 ‣ IMC team drafts script outlines,

consulting with Chefs and DF team ‣ Everyone uses a Teams video chat to

review/resolve film locations, smartphone settings, lighting, sound, performance questions

Chef Chris Chef Rebecca Chef Billy Chef Susie

DAYS 2-3 ‣ Chefs rehearse their performance and

record multiple takes (using smartphones only, no extra mics or equipment) ‣ A few text/email/video chats with

Director - Production help clarify production details ‣ Chefs upload files to their preferred

platform (i.e. iCloud, Google Drive)

DAYS 4-5 ‣ Director - Production receives, reviews,

organizes footage per topic then routes files and brand elements to remote video editor ‣ Remote editor builds rough cuts for

review with Director - Production, CMO and IMC leads ‣ Edits made; final files organized

DAYS 6-7 ‣ IMC teams write social post, website,

email copy (and tags) per strategy ‣ IMC teams route video files and copy

to Percolate for social scheduling as well as website/email distribution ‣ Videos begin to go live ‣ Files are archived

VIEW FINISHED RESULT HERE [LINK]

FOUR EMPLOYEES. SEVEN DAYS. THREE “HOW TO - SUBSTITUTIONS” VIDEOS WRITTEN, FILMED, EDITED & SHIPPED

VALUE TO BUSINESS UNITS = LOW COST + SPEED TO MARKET

FOCUS IS EMPLOYEE DOMAIN EXPERTISE

MINIMAL ONLINE/PHONE TRAINING

CONTENT MADE USING EXISTING EQUIPMENT

IMC + BU MARKETERS DELIVER THE RIGHT MESSAGE TO THE RIGHT

PLATFORM, ALSO ENABLING EXPERTISE TO SHARE CONTENT ACROSS MULTIPLE,

RELEVANT PLATFORMS

UNLIMITED BANDWIDTH, PRODUCTION & BRAND EXPERTISE

LOL ENTERPRISE + EXPANDABLE AND AFFORDABLE FREELANCE

POOL = ABILITY TO MOVE FAST ON ANY VOLUME AND INSURE BRAND

CONSISTENCY

SMARTPHONE VIDEO PRODUCTION TIPS KEYS TO SUCCESS

KEYS TO SUCCESS: WRITE IT OUT

PUT IT ON PAPER FIRST - Who are you trying to influence? - What’s the most efficient way to tell them? - Can you explain your message on paper? - Does it make sense to your teammates? - Where/When/How will you make your video?

KEYS TO SUCCESS: REHEARSE

PRACTICE BREEDS CONFIDENCE - There’s zero cost and lots of benefit - Have a friend observe - Record, watch and even share your

performance, then adjust

SMARTPHONE CAMERA STRATEGY

BACK-FACING CAMERA vs SELFIE CAMERA - The “back” side camera on most smartphones

records a much better resolution than the “selfie/front” side camera. Use it!

- Hit the record button, then get the camera into place, then get yourself settled… and then deliver your performance. (Don’t worry, we will edit out all of the set up moments.)

X

SMARTPHONE CAMERA STRATEGY

RECORDING SETTINGS - Both: When possible, record in 16x9 ratio (the

same ratio as this page) - iPhone: In the Camera app, upper left corner

of the recording interface—tap the recording settings until you see “30 • 4K” (This records your videos at 30 frames per second in 4K resolution)

- Android: In the native Camera app, press Settings (gear icon), under Video turn on ultra-high resolution video (4K).

iPhone

30 •

4K

AndroidBack camera video resolution

UHD 4K (30 fps)

HD 1080p

HD 720p

SMARTPHONE CAMERA STRATEGY

PLACEMENT/RIGGING - Always film in horizontal/landscape mode - Insure the image is level - Create a stable, steady camera position for filming - The presenter can move a little, but the camera

should remain in a consistent position - Presenter should fill frame (waist/chest up)

LANDSCAPE/HORIZONTAL

A PAPER CUP, CUT WITH SLOTS FOR THE PHONE AND COINS TO STABILIZE CAN SERVE AS A TRIPOD

A PAIR OF CUPS OR BLOCK CAN STABILIZE A PHONE ON A FLAT SURFACE

SMARTPHONE CAMERA STRATEGY

LIGHTING - The Sun is your best source of lighting

(especially if it’s overcast—then the light is evenly dispersed)

- You want the strongest light source either facing the Presenter (Option A) or to one side (Option B)

- Try turning on an off various combinations of lights to see how they look to your smartphone

SMARTPHONE

PRESENTER

SMARTPHONE

PRESENTER

LIGHT SOURCE

LIGHT SOURCE

OPTION A

OPTION B

SMARTPHONE CAMERA STRATEGY

SOUND - All Locations: Turn off background noise (i.e.

compressors, fans, radios, etc.) before recording - Interior Locations: If you can, stand on a blanket

and/or cover the floor with soft materials to help reduce room echo

- Exterior Locations: Use bluetooth earbuds; they’ll help reduce background and wind noise

- Speak loudly without shouting, slowly and face the camera—it will work!

SMARTPHONE CAMERA STRATEGY

BACKGROUNDS / WARDROBE - Consider what’s behind you: ‣ Clean, simple, uncluttered backgrounds work best ‣ Avoid logos or brands not affiliate with LOL ‣ Avoid having moving fans or bright lights behind

- Wear solid colors, if possible. But avoid wearing a color that matches your background.

- LOL logowear is appropriate but not necessary

ACTING!

TIPS FOR BEING ON CAMERA - Take your time! You can always record and

send multiple takes; we’ll edit the best ones. - Body language - Sit forward. Stand tall.

Don’t slouch. - Don't cross your arms. - Give us a nice smile BEFORE you speak, and

once you finish, give us another smile and hold it for a second. (Don’t rush to turn off the recording.)

TRANSFER / UPLOAD PROCESS FOR FOOTAGE

USE ANY FILE TRANSFER SERVICE - If you’ve installed OneDrive on your smartphone, use

that! It’s a great tool for sharing files. - If you’re on an iPhone, try using the included, free

iCloud service to upload and share files - If you’re on an Android, try using Google Photos - When/where possible, always select to upload, share

or save the highest quality, largest size video files - We can work with files sent via any service

QUESTIONS?

DON’T HESITATE TO REACH OUT, ANY TIME - Tim Brunelle, Director Content & Production - tbrunelle@landolakes.com - Mobile: 612-670-9091