employee training - why short video gets big results | webinar 12.09.14
DESCRIPTION
We all love video. Whether it’s cute dogs, TED Talks, or how to bake perfect chocolate chip cookies – video elicits emotions and inspires action. But why? And how can we transfer our love for video outside of work to improving performance while at work? I n this webinar we’ll explain the “why and how” of using short video to your benefit when training employees. www.bizlibrary.comTRANSCRIPT
? How are you incorporating video into your learning programs?
WHAT WE HOPE YOU’LL LEARN
There is a sound business case for incorporating video into employee training programs.
Video, especially short-form video, is a very effective training tool.
Best practices for incorporating short-form video into employee training programs and initiatives.
11 MINUTES
For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the INTERNET, MOBILE, and SOCIAL – consuming content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director
9 out of 10 Americans already
use their smartphones for work.
Cisco BYOD Insights Report 2013
81%
68%
61%
76%
61%
51%
Organizational Goal
Achieved
Employees Highly
Engaged
Key Positions Filled
Quickly
Using Video Content
Not Using Video Content
SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
HOW?
WHY?
36,000 visual messages/hour
40% Nerve fibers connect
through retina
60,000 times faster than text
WHY VIDEO? According to popular research – in 72
hours the average human can retain…
10%
of text
65% of
images
95% of
video
ADULT LEARNING SHORT-FORM VIDEO
ADULT LEARNING SHORT-FORM VIDEO
Adults are internally motivate and self-directed
Self-directed, access as needed and when needed
Adults bring life experiences and knowledge to learning experiences
Interaction with others when a social component is available
ADULT LEARNING SHORT-FORM VIDEO
Adults are goal oriented Goals promoted through short, timely bursts of relevant content
Adults are relevancy oriented Easier to be relevant when content is short and targeted
Adults are practical Little to no workflow disruption
Adult learners like to be respected
Employees manage and control pace and timing of their own learning
DOES THIS TRANSLATE INTO EMPLOYEE TRAINING?
Short bursts (5-15 min.)
Visual input works best for cognitive transfer from short-term to long-term memory
Preferred method for most people to intake new information
ONLINE TRAINING WORKS BETTER THAN CLASSROOM
60% faster
greater gains in learning
40% higher
consistency in presentation
Source: Prokopeak, M. Special Report: Learning Delivery
56%
LOWER COSTS
EXTENDED REACH
PRESERVATION OF KNOWLEDGE
SHOWING SOFT SKILLS
EXPLANATION OF COMPLEX CONCEPTS
ADVANTAGES OF VIDEO
TRADITIONAL ELEARNING COURSE
LEARNING NUGGETS
DEVELOPING A VIDEO FOCUSED CONTENT STRATEGY
SELECTING CONTENT
BUY VS. BUILD
DEPLOYMENT AND DELIVERY
MARKETING AND SUPPORT
How Tony Roma Employees use Video to Teach Important Job Skills
The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are.
Jessie Bray,
VP of Training and HR, Romacorp.
10% BUILD
40% BORROW
50% BUY
50% BUILD
40% BORROW
10% BUY
Small And Mid-Size Large 50%
40%
10%
SELECTING CONTENT BUILD – BORROW – BUY
DEPLOYMENT AND DELIVERY DEMOGRAPHICS, BEHAVIORS AND
TECHNOLOGY
MARKETING AND SUPPORT INFORMATION FLOW, CONTEXT AND
RELEVANCY
CASE STUDY: DENTAL INSURANCE CALL CENTER
CHALLENGE: Making time for training
SOLUTION: TAG TRAINING –
5-10 minutes for a video
Tag cube neighbor Discuss at the end of the day
BENEFIT: Maintain workflow and service standard
WWW.BIZLIBRARY.COM/FREE-TRIAL
7,000+ COURSES . 25 TOPIC AREAS . UNLIMITED ACCESS
www.bizlibrary.com/webinars
THURS: 12.11 TAKING THE PAIN OUT OF PERFORMANCE REVIEWS
TUES: 12.16 EMPLOYEE TRAINING AND DEVELOPMENT: HOW TO MEASURE EFFECTIVENESS AND IMPACT
Jessica Petry
Sr. Marketing Specialist
@JessLPetry
@BizLibrary
Chris Osborn
Vice President of Marketing
@chrisosbornstl
#BIZWEBINAR