empower to the people - non-invasive governance: meeting people where they are
TRANSCRIPT
Empower for the PeopleNon-Invasive Governance: Meeting Users Where They Are
#psuweb 2015
@shelleykeith tl;dr: 10 yrs higher ed, 20 yrs mktg/tech, BBA, MSIQ
Director of Digital CommunicationsUniversity of Mary Washington
Manager of Web Communications & MarketingSouthern Arkansas University
Prior: web hosting, project management, ecommerce
MS Information QualityCollege of Engineering & Information TechnologyUniversity of Arkansas at Little Rock
Information Quality (IQ)DEFINITION
The quality of information/data is measured by the fitness for use for its intended purpose.
RATIONALES
Data of high quality…
1. …is a valuable asset
2. …can increase customer satisfaction
3. …can improve revenues and profits
4. …can be a strategic competitive advantage
FACTORS INCLUDE…
…accuracy, completeness, consistency, timeliness, believability, interpretability, etc.
Data begins to decay as soon as the database is created, because the real world objects associated with that data are always in flux.
• Customer data
• Courses• People• Buildings• Degrees• Kodak
Core Principle
My Precioussss
…and a partridge in a pear tree
Digital governance
Data governance
Web governance
Content governance
Shared governance
ResourcesHow many of you have all the people, funding, time, and buy-in you need to do your job?
Viva la Revolution!
Governance has layers.
Digital Governance Framework for establishing accountability, roles, and decision-making authority for an organization’s digital presence.
WelchmanPierpoint
Content Governance A process of managing content roles, responsibilities, processes, documentation, tools and training.
Web Governancemaking sure the website is working FOR the institution and effectively stewarding the resource
Lori Packer
Your website is not a project. Projects have an end.
Univers i ty of Rochester@lor ipa
“ “
Non Invasive Governance Flexible system for continuous improvement.
Evolution, not revolution.
What will work in our culture?What will work given our resources?What small steps can we take?
Evolution, not revolution.
et tu @halvorson?
Mission Statement
Mission Statement
Create an effective web presence.
I am Groot.
20% On Board
60% meh.
Haters Gonna Hate
Hate
Hate
Hate
Hate
Fraud Police
Always be improving.
Collaborative. Supportive. Transparent.
Collaborative
Supportive
Transparent
©2014 @natedogreimer
Tell your story. Be the expert.
HiPPO
Non-Invasive GovernanceAsks1. What will work in our
culture?2. What will work given
our resources?3. What small steps can
we take to begin building a successful system of governance inside existing processes?
Justifications
1. What could we do if the site were better organized and managed?
2. What can we NOT do because our site isn’t better governed?
Non-Invasive governance• is collaborative, supportive, and transparent• requires focus toward a long-term goal• is accomplished by maximizing use of resources,
documenting goals and results, building buy in, and training best practices.
Wash. Rinse. Repeat....is about people, not process.
Governance Bill of RightsStewards• Help with and training
on tools and best practices
• Clear interpretation and supported implementation of regulatory requirements
• Assistance establishing goals and success metrics
• Access to data and analysis
Site Users• Accessible content and
navigation• Current information
supporting their ability to perform necessary tasks
• Usable interfaces• Access to support they
should never need
Web Process Framework
Quality
Fit for use
Accurate
Currency
Information
Tools & Technolo
gy
Compliance
Usability &
Accessibility
Style & Identity
User
Admin
You are not doing this wrong.
Kristina Halvorson Confab Higher Ed, 2013
Every step in the right direction is a step in the right direction.
Shelley Keith Every anxiety attack for the last 2 years.
Let’s Review1. Decide where you’re going.
2. Find and cultivate your biggest supporters.
3. Be collaborative, supportive, and transparent.
4. Tell your story. Be the expert.
5. Support yourself.
Recommended Reading Managing Chaos Lisa Welchman
Non-Invasive Data Governance Robert Seiner