PLAN B

•EMPOWERING YOUTH TO

EMPOWER PEOPLE

Team OrganizationPlan B

Fajar N. S.

CEO

Achmada P.

CMOMaesa M. P.

COO

Hashifah N.

CHRO

Hannina A.

CFO

BackgroundGemawang-The Village

BackgroundSocial Business Focus

Women empowerment

to achieve economic independence

Relying on husbands’ incomes

High demand for the products

Not economically independent

They don’t have additional funds

for education and savings

In need of labor

Chance to achieve economic independence

Opport

un

itie

s

Pro

ble

m 2

Pro

ble

m 1

Social ProblemsGemawang village

Emping Pejet is a family business run since 1990. The producers have always been related to each other. To date, there are only 8 persons that are involved in the production. Despite the fact that the producer have been making Emping Pejetsince 25 years ago, there hasn’t been much of

change or improvement in the productiontechniques, marketing strategy, and the human

resource empowerment.

Social Business IdeaOpening

Our business idea comes from the three main problems that the producer still face today. Here we explain the problems and the reality that still exist in the middle of business that has been run

for about 25 years.

Social Business IdeaOur Business Idea

Stagnant Sales

(Current Condition)

Marketing Strategy (Problem #3) Production (Problem #1)

Human Resource Management (Problem #2)

Low distribution

Product introduction

Low capacity

Packaging + flavors

No non-family employment

Slow regeneration

Business ProblemsEmping Pejet (other businesses too)

Start from the production techniques, the producer can onlymake the Emping Pejet with traditional tools and rely on theexisting natural resource. For example:

• they still relying on the sunlight to dry the cassava that have been mashed.

• they only make one original flavor too for the Emping Pejetwhich is not innovative

• they still package the product with unattractive packaging.

Social Business Idea-ProblemsProduction Techniques

The producer still use traditional marketing application to markettheir product. For example:

• They use personal selling to the consumer directly or sell theirproduct to the retailers like warung.

• They put the owner’s cellphone number on the package in orderto inform the buyers

Social Business Idea-ProblemsMarketing

To run the business, the producer only rely on its family members. They consist of 8 persons who are members of the

family.

Social Business Idea-ProblemsHuman Resources

SWOT

Analysis

Strength

• Produced with organic

materials

• New Product Innovation

• The resources are easy to get

• It will not cause “asam urat”

Weakness

• Not well-known

• Resources are not well

optimized

• Low product development

Threats

• Rival products

• Rapid change on consumer

behavior

Opportunities

• Technological development

isn’t high

• Has potential to be an iconic

product

• Easily accepted in all segment

• Expanding distribution

channels

• Product diversification through

variety of flavors

• Introducing products’ benefits

• Choosing well-timed product

launching

• Applying line extension

• Making a forecast on the

future needs

• HR training

• Preparing research for new

product

• Maximizing the benefits’

communication to society

• Developing product research

and development

• Consolidating in joint

production process

• Benchmarking

Social Target & LocationGemawang village

Human Resources PlanWomen Empowerment

Short-term Plan

Long-term Plan

MAWARRumah Wanita Mandiri

A media for developing the personalities and skills of Gemawangwomen to achieve economic independence

Marketing and Attractive PackagingProduction and QC of Emping Pejet

Entrepreneurship

Financial PlanningBatik Production

Competitive Product Development

Short-term ProgramsWomen Empowerment

MAWARRumah Wanita Mandiri

Savings and loan

cooperatives

Introduction of functional

technology

Other skills training (sewing)

small business

group

microcredit

Gemawang women

develop personality

(7 habits of highly effective human)

Long-term ProgramsWomen Empowerment

INPUT PROCESS OUTPUT

1. Cassava 50 kilograms

2. Garlic 1 ons

3. Onion 1 ons

4. Salt

5. MSG

1. Peel off the skin of cassavas

2. Soak the peeled cassavas without salt

3. Steam the peeled cassavas for an hour

4. Mince the steamed cassavas with

milling machine

5. “ Pijet” the minced cassavas

6. Dry the pinched/pressed cassavas on

the direct sun light for approximately 4

hours

7. Take the dried cassavas and fry them

into hot cooking oil and add special

ingredients liquid into the oil.

20 kilograms of pingjet

Business Mechanism-ProductionEmping Pejet

Diversification through flavors, to cover

consumers in each segment

Strategies used to market a single product to different

consumer hands is the single diversify our product.

Diversification performed a variation of flavors that are

customized to the tastes of each consumer in a different

segment level.

SINGLE PRODUCT-DIFFERENT SEGMENT

QUALITY

SE

GM

EN

T

PRODUCT

LOW HIGH

+

++

Business Mechanism-MarketingEmping Pejet

Flanking Attack

Market Challenge

By Pass Attack

Frontal AttackMarket Leader

MARKET ENTRYEmping Pejet will be marketed in areas that are not covered

by established players or competitors. In the market will be

targeted growth potential the same products as the market

held by market leader.

Target marketing location in the three major cities of

Semarang, Surakarta, Yogyakarta.

Emping Pejet is tried to

enter the market by

“Flanking Attack” way

Emping Pejet according to

Market penetration strategy

in the price matrix. With this

we are sure many

consumers are interested in

these products.

Low price-High quality

JUNE JULY AUG SEP OCT NOV DES JAN FEB MAR APRL MAY

ORIGINAL 100 200 290 280 350 280 265 250 235 200 220 235

SPICY 100 300 300 340 230 290 289 235 210 230 220

BBQ 100 150 160 170 180 345 320 310 325 315

Sweet Cheese 150 140 215 235 245 255 270

Sweet Corn 155 145 260 275 290 270 280

Balado 145 135 180

0

50

100

150

200

250

300

350

400

Income Statement ProjectionGemawang village

NO COST Per-Month Per-Year

1 Variable costs 1,699,000 20,388,000

2 Fixed Cost 4,500,000 54,000,000

Total Operational Cost 6,199,000 74,388,000

NO Product Volume Unit Price sales per month sales per year

1 Original 150 pack Rp 12,000 Rp 1,800,000 Rp 21,600,000

2 Spicy 200 pack Rp 12,500 Rp 2,500,000 Rp 30,000,000

3 BBQ 160 pack Rp 14,000 Rp 2,240,000 Rp 26,880,000

4 Sweat Cheese 180 pack Rp 14,000 Rp 2,520,000 Rp 30,240,000

5 Sweat Corn 135 pack Rp 13,000 Rp 1,755,000 Rp 21,060,000

6 Balado 145 pack Rp 15,000 Rp 2,175,000 Rp 26,100,000

TOTAL 970 Rp 12,990,000 Rp 155,880,000

Income Statement Projection and Break Even Point

Income Projection

NO DESCRIPTIONYear

2015 2016 2017 2018 2019

A Acceptance 90% 95% 100% 105% 110%

total Income Rp 155,880,000 Rp 163,674,000 Rp 171,857,700 Rp 180,450,585 Rp 189,473,114

B Expenditure

Variable costs Rp 20,388,000 Rp 21,407,400 Rp 22,477,770 Rp 23,601,659 Rp 24,781,741

Fixed Cost Rp 54,000,000 Rp 56,700,000 Rp 59,535,000 Rp 62,511,750 Rp 65,637,338

Depreciation Rp 1,220,000 Rp 1,281,000 Rp 1,345,050 Rp 1,412,303 Rp 1,482,918

Cost Marketing Rp 9,000,000 Rp 9,450,000 Rp 9,922,500 Rp 10,418,625 Rp 10,939,556

Total Expenditure Rp 84,608,000 Rp 88,838,400 Rp 93,280,320 Rp 97,944,336 Rp 102,841,553

C R / L Before Tax Rp 71,272,000 Rp 74,835,600 Rp 78,577,380 Rp 82,506,249 Rp 86,631,561

Tax (10%) Rp 7,127,200 Rp 7,483,560 Rp 7,857,738 Rp 8,250,625 Rp 8,663,156

Profit After Tax Rp 64,144,800 Rp 67,352,040 Rp 70,719,642 Rp 74,255,624 Rp 77,968,405

Income Statement ProjectionGemawang village