empressario december 2013 edition

Environment and Entrepreneurship

Special Edition

EMPRESSARIODecember 2013

Vol. XI Iss.1 IMT Hyderabad

Contents

Prarambh Speaks ......................................................................................... 1

Wacky IdeasBriquette - “A tree saved is more than a tree grown”............ 3

Monthly FeaturesCollaborative Consumption................................................................... 6Drones - The Green Delivery ................................................................ 8Green Kabaadi ............................................................................................... 10Green Kabaadi ............................................................................................... 10Tata Power - Environmental Management Initiatives ......... 12

TiE Entrepreneurial Summit ....................................................................16Add-ons ............................................................................................................. 18Team Prarambh ............................................................................................ 19

IMT-H | Prarambh Empressario | Dec 2013

Prarambh Speaks

IMT-H | Prarambh Empressario | Dec 2013 | Page 1

“Modern technology, Owes ecology, an apology.”

- Alan M. Eddison

It’sIt’s becoming a fast – paced world. Technology is evolving day by day. This evolution of technology was

meant to help the humans, ease out the burden of mechanical efforts. But where has it led us to. Ever

wondered what harm, intentional or unintentional, has been caused to our environment. There are cer-

tain questions raised in front of us about the evolution of technology and human’s desire for excellence,

causing harm to our environment. It is time for us to preserve our nature for the upcoming generation

and to think about measures to protect our environment and make it a better place to live. It is us who

have to take the step forward for the same.

This issue of Empressario presents to you some of the ventures which in a way or the other have taken

that step forward to serve the nature and protect it. This issue also comprises of articles of entrepreneurs

who have taken a leap forward to develop a business idea in lieu of serving the nature and also generating

revenue out of it. In the month of December, students from IMT Hyderabad witnessed the aura of the

largest summit for an entrepreneur, which was the 8th Annual TiE Entrepreneurial Summit, held at No-

votel, Hyderabad. This edition of Empressario also contains experiences of some of the students who

had a once in a lifetime experience at the Summit.

So, on this note let’s owe to protect our environment and build a better tomorrow.

Happy Reading!!

Team Prarambh

Wacky Ideas


Briquette"A tree saved is more than a tree grown"

Janardhan Samba MurthyHyderabad Business School

ProblemFuelFuel is the heart of Industries. There is no denying the fact that we are on the verge of facing an energy crisis. There is a huge shortage of fuels like Coal, Natural Gases, Kerosene, Diesel, Lignite and others that have led to supply fluctuations, thereby increasing the prices. Reports generated show that every year there has been 1.6 percent growth in the prices of natural gas. If this continues, by the turn of the century our requirement of energy will increase in manifolds.

It is expected that approximately 450 million tons of coal, 80 million tons of crude oil and 150 tons of firewood will be required to meet the domestic demand. It is unlikely that we can meet this requirement without seriously damaging the already deteriorating ecology, as reserves of fossil fuels are also limited.

The Solution : BRIQUETTEBio-coalBio-coal i.e. Briquettes are made from Agricultural and Forest Wastes and residue like seed shells for use in heating applications. It has considerable potential to displace oil, natural gas and electricity used for heating fuel. This development can reduce green house gases and heating costs and sustainably assist the development of rural communities. Groundnut shell/sawdust is considered as idealistic for bio-coal production, due to its low moisture content, high net energy yield per hectare and low cost of production, which can be converted into fuel briquettes also named as “Biomass Briquettes”. The need to find alternatives to fossil fuels and reduce greenhouse gas emission has resulted in growing interest in the use of Bio-coal by energy specialists all around the world.


Where we can use this Briquette?In India, Bio-coal Briquettes are mainly used as a Fuel source, in major industries such as • Textiles• Ceramic Tiles• Chemical Plants,•• Energy Power plants• Liquor • Food Industries Etc.• Milk plant• Bakery Industries• Spinning mills• Leather Industries etc.

Briquettes: A Promising inexpensive fuelBriquettes: A Promising inexpensive fuelBriquettes produced are fairly good substitute for coal, lignite, firewood and offer numerous advantages:-• Briquettes are cheaper than COAL, OIL or LIGNITE which when once used cannot be replaced.• There is no sulfur in briquettes.•• Biomass briquettes have a higher practical thermal value and much lower ash content (2-10% compared to 20-40 % in coal).• There is no fly ash when burning briquettes and leaves only white ash without any fixed carbon.• Unlike coal, lignite or oil, briquettes are produced from renewable source of energy, biomass.•• Briquettes have high specific density (1200 kg/m3) compared to 60 to 180 kg/m3 of loose biomass.• Loading/unloading and transportation costs are much less and storage requirement is drastically reduced.• Briquettes are clean to handle and can be packed in bags for ease of handling. • Briquettes are usually produced near the consumption centers, thus supply is not erraticdue to lack of proper transportation facilities. •• No harm to the environment is caused as this leaves no toxic gas or sulphur emission.

Future trends & Opportunities:TrendsTrends show that the predicted growth rate for this product is high in both long term and short term. As we know the importance of fuel and the sharp increase in their prices, many industrial and domestic users are looking for alternatives. One solution to resolve this problem could be briquettes, thus contributing to sustainable and promising future.


Monthly Features


Collaborative consumption

SIDDHANT V PUJARI FOUNDER, BORROW SQUARE

What is common in Airbnb, Zopa, Craigslist and Taskrabbit? All of them are based on the model of sharing goods and services, popularly known as 'Collaborative consumption'. Several companies, based on such model, have sprung up over the past few years, a major chunk being operational in the US and the UK. For instance, “Getaround” is a car sharing web based community which allows individuals to rent out their cars to other people for a certain fees. Their objective is to reduce the over population of cars on roads. Getaround claims that every Shared car removes 13 cars off the road GetaroundGetaround claims that every shared car removes 13 cars off the road, thus helping in to thin down traffic and in turn helps in reducing the pollution. The concept of sharing has been extended to living spaces as well. AirBnB, one of the biggest names in this sector helps people to rent out unoccupied living spaces in their homes for short term lodging. The growth of this industry can primarily be attributed to the economic slump of 2008 (and the ever increasing market volatility since then), that made people take up this idea as an alternative and a cheaper way to procure goods and services. and services.

Earn money? Taskrabbit is a peer-to-peer skill sharing site which allows people to outsource small jobs to others in their neighborhood. A person with prerequisite skills bid for the job and the lowest bidder gets the job. The jobs could range from gardening, grocery shopping to fixing IKEA furniture. This concept has a direct benefit for participants as they can procure items for a lesser cost compared to purchasing.

According to “What's Mine is yours” an authoritative book on this concept, “A drilling machine is utilized for only 12 minutes in its entire life-time” before being disposed off. A collateral environmental benefit of this concept is reduction of waste disposal in landfills.


Websites like Yerdle, a US based peer-to-peer goods sharing web space encourage people to share resources within their neighborhood so that the items that have been used to maximum reach the landfills. This is a novel way of addressing the problem of rampant waste generation.

LikeLike every innovative idea, this idea also has its own share of shortcomings. Its major concern is the generation of trust amongst its participants. Why would anyone rent out his/her tent house to a stranger? Companies are taking aid of 'trust score' or ‘trust rating', that would track all the publicly available information about a user and rate his / her credibility as a borrower. In India, Pune based Borrow Square, a peer-to-peer item sharing website has been launched in November 2013 and is currently in its Beta phase.

ItIt would be interesting to see how this new “sharing” economy meshes with the existing consumer economy.


Drones – The Green Delivery

Akhil Suresh NMIMS, Mumbai; MBA (Core)

Harshitha Neti

The idea of using drones for delivery is nothing new. From Zookal, a textbook company in Australia to Google, Burger King and Domino’s Pizza in the US, all have fiddled with the idea of using drones as a replacement for conventional delivery systems. But this concept gained wide popularity when Jeff Bezos, CEO of Amazon, the world’s largest e-retailer announced its plan of introducing Prime Air, a drone delivery service powered by light weight octocopters capable of delivering up to 5 pounds of goods, which constitute about 86 percent of Amazon’s sales.

Pros:Pros:ApartApart from the obvious cost saving for the company in the long run, a key aspect of the drone delivery system is being green and an apt replacement for the gas guzzling trucks for last mile delivery. It also provides a competitive advantage for a company due to increased consumer convenience and decreased delivery time. This could also translate to increased revenue for a company. Taking a step back and looking at the larger picture, it is quite possible that this technology could revolutionise supply chain systems. AA successful stint in the e-retail delivery sector would push this technology into other sectors such as the postal service, hospitals, tech companies, fire and police department and the likes.

WithWith the rapidly increasing technology, it would be of little surprise if the commercial drones expand their range from ten miles in the current scenario to a hundred miles in a few years’ time. It would be naïve to assume that such developments wouldn’t take place due to fears of possible invasion of privacy and potential health hazard of malfunctioning flying objects. This delightful development should be worked upon and fine-tuned to bring us one step closer to integrating evolving technology to our day-to-day lives.


Cons :ItIt would be unfair, though, to look at only one side of this development given that it is only in the seeding stage. Needless to say, misuse and invasion of privacy tops the list of concerns for using these little flying machines. Federal Aviation Authority (FAA)’s elaborate roadmap that focuses on defining the necessary conditions a drone must operate in, is no easy deal to overcome, at least in the near future. It is not difficult to imagine the chaos that drones could cause if they fell into the wrong hands. An obnoxious kid could want it all to himself; an unsuspecting bird could knock it off course and cause delivery hassles. unsuspecting bird could knock it off course and cause delivery hassles.

Furthermore, unforeseen topographical variations and weather changes might cause delivery glitches. Since the underlying concept of drones is the GPS system which makes it practically impossible to track the sender, there is a massive scope for drone crimes to surface, including, but not limited to transporting illegal goods and deliberate harassment.

Right at the heart of this innovation resides the question – did we really reach the age where drone delivery is better than a quick drive down to the nearby store? Is it not easier for everyone to use unmanned vehicles which come with no weight limit on shipments? With high one-time infrastructural cost, detailed logistics planning required, unpredictable response and little or no urgent demand for hourly online delivery, not to mention the vagaries of weather, the idea of drone delivery could fall out of the sky and smack someone, quite literally.

The Road Ahead :The Road Ahead :AtAt this nascent stage of development, the idea of drone delivery needs extensive planning and foresight into the problems and threats that it might pose to the company. Drone licensing for individual states should be considered to prevent seamless entry of unlisted drones into neighbouring states – solving privacy issues to an extent. Currently, drones are being considered for delivery only into urban areas, where surface topography is, give or take a few areas, predictable and constant. This could be extended to be available for condos and apartments, where therethere might be equal or even greater demand as predicted for urban areas. They could see great use in service delivery into agricultural space to monitor large scale farms and for precision spraying too.

Conclusion :Though the whole system of drone delivery today seems exciting but far-fetched, a proper planned approach that minimizes privacy and security concerns could help materialize an extremely quick and reliable delivery system, which could be used by the futuristic society, if not by today’s world.


Green – Kabaadi

Tarun Shukla Symbiosis Institute of Management

Studies, Pune

Introduction:Solid waste management is a big problem in India. Millions of tons of solid waste are being generated every year. Due to an unorganised form of waste management, various stakeholders are getting affected. The environment gets degraded, consumers get low prices for their trash, government needs to make way for more land purchases to dump the waste etc. Green- Kabaadi is a way to organise one’s waste materials.

Solution:Solution:TheThe solution here would be to achieve a Point segregation backed up by efficient operations. A 6-compartment Bin system would be designed for each hostel room/house. Such compartmentalised Bin system will contain 6 compartments each for Plastics, Paper/cardboard, Organic waste, Glass, toxic metals and e-waste. Such a bin would be designed keeping in mind the waste generated from a common hostel room and thus will contain different-sized bins linked to each other from outside but separated from inside. An efficient operation will help segregate the waste materials.

Defining our product (How do we plan to solve the problem):Defining our product (How do we plan to solve the problem): Each of the six compartments will have an eco-friendly carry bag to put the waste materials in. The bin would be installed on the wall. An employee (collector) from the Green-Kabaadi would come thrice a week (Monday, Wednesday, and Friday) and collect the bag containing the waste and tag it with a bar-code stick-on. Such bar-code stick-ons would be specific to the bin.

TheThe employee would put the bar-code stick-on on the carry bag and seal the bag after skimming through the bags to ensure there is no mix of trash. All the bags in the bins would be of different colour – Green (organic waste), Grey (Plastic), Light Brown (paper/cardboard), Red (Toxic), Yellow (Glass), Black (e-waste). The bags would be transported to our store house where all the bags except Red and Black would be transported on 4 conveyer belts each for – Green, Grey, Yellow, Light brown bags. The toxic from Red bags and e-waste from black bags will not earn any cash for the consumersconsumers where-as others like glass, plastics, paper and organic waste that can be weighed and measured easily, will generate cash for the customer. Thus the whole chain of intermediaries gets lost and the customers get the best possible price for their trash.


Our Total Market Segment & total addressable market initially:OurOur target market segment would be residents of hostels to start from, followed by normal homes. Hostel residents generate a lot of trash especially in the form of paper, plastics, glass and e-waste. They are the youth that purchase a lot of items daily and thus generate huge amounts of trash. In India there are more than 2000 B-schools with residential programme and equally big number of engineering col-leges. Apart from this, there are huge numbers of private hostels/PGs in and around the cities like Pune, Delhi, Mumbai, Bangalore, Hyderabad, Chennai etc.


TATA POWER – ENVIRONMENTAL MANAGEMENT INITIATIVES

Rohan DhallNMIMS Mumbai

TATA POWER – Lighting up lives……Sustainably! In aligning itself with the motto of the Tata Group, Tata Power has given importance to social concerns be it handling its stakeholders, environmental management or adopting sustainability strategy etc. Tata power strives towards sustainable development by keeping a balance between customer needs and responsibility towards environment. It has also established a Corporate Safety, Health and Environment (C-SHE), which is responsible for all environment friendly and safety activities in the company.

SomeSome of the recent measures taken by Tata Power towards reducing impact on environment are as follows:- * Making Positive Environment Impact:They have invested more than Rs 100 crore on pollution control equipment at the Trombay Thermal Power Plant to install:• India’s first Flue Gas-De-sulphurisation plant to reduce sulphur dioxide emis-sions.• Electrostatic Precipitators of 99.5% efficiency.• Tall Chimneys to limit the ground level concentration of pollutants.

The Fly ash generated from all thermal power plants is used in reinforced concrete. Trombay Thermal Power Station has developed an in-house technology in collaboration with TERI for treatment of oily sludge in eco-friendly manner. Some other examples are as follows:• Replacement of Indian coal by imported coal with lower sulphur and ash content.•• Improvement to the cooling water discharge channel.

Trombay Thermal Power StationFlue Gas Desulphurization Plant, Unit 5 Trombay


• DISHA is an integrated online tracking system for all Environmental parameters to be monitored as per guidelines issued by the concerned State Pollution Control Board.It provides an overall view and helps in monitoring pollution levels of various projects by senior management.

•• Tata Power’s Club Enerji recently organized a unique Green Fair for their employees under its campaign ‘GREENOLUTION’ to celebrate World Environment Day and visited the Hydro Power Plant at Khopoli to sensitize not only its employees but also their families and encouraged recycling, reuse and effective waste management.

•• They will also be launching Water Management Module for its students, which will stress the importance of water availability not only for human use but also as clean source for power generation.

• Tata Power utilized various social media platforms such as Twitter, Face book and its own Club Enerji website to promote idea of effective waste management and conservation of resources to celebrate Earth Day 2013. More than 300 people participated in various online contests.


• Tata Power also started internal campaign, which includes various pledges like go paperless; say no to plastic and more use of public transport to control pollution. Special competitions like Green Idea of the day and soft board competition with themes on environmental conservation were held every daywithin the organization. • They started pre-launch contests “Things to do before Earth ends” to raise awareness among citizens to protect environment.

•• Recently Tata Power has started School Comprehensive Environment Program to educate children about the importance of protecting our environment.

• Company has set up an Environment Interpretation Centre to create general awareness among people.

• Improving quality of water in villages and providing help to build 4 to 5 schools every year to promote awareness and education to children.

•• Training is being imparted to more than 200 teachers under environment education awareness program.


TiE Entrepreneurial Summit


The 8th annual TiE Entrepreneurial Summit – A worthwhile experience

An Entrepreneur is the one who has the willingness to take risk. Entrepreneurs don’t live but lead their life and enlighten others with their deeds to do the same. We had an opportunity in front of us to witness such entrepreneurs from around the world under one roof. It was the 8th annual TiE Entrepreneurial Summit (TES) organized at HICC, Hyderabad, which also is Asia’s largest entrepreneurial summit! A halt for all dreamers, ignited minds, and if you are not one, then it certainly helps to become one. Here is some of the students sharing their experience at the summit.

“To“To get an opportunity to meet a person with such a diversified personality is a dream come true for many and getting to interact with him in the TIE summit was an experience that will never be forgotten. When people think and plan careers, they normally look at a safe or beaten path. But entrepreneurs are people who risk and engage in an enterprise that challenges the routine. Dr. Bernard is in a way a super entrepreneur who embodies various interests in an efficient manner.” Says Vaibhav Kumar, a first year student of IMT Hyderabad on Dr. Bernard A. Harris (A biologist, a a medical Doctor, a Flight Surgeon, an Endocrinologist, a developer of in-flight medical devices for astronauts, a Mission Commander on Space shuttle Columbia and a certified Scuba diver)

“The Tie-Summit Hyderabad was an enriching and motivating experience for me. The place was vibrating with new ideas, innovation and zeal.” expresses Ridhi Mundra, a first year student at IMT Hyderabad.

Devina Singh, 1st year IMT Hyderabad says “TiE Summit was an experience of a lifetime for me. To be able to listen to all the big names in the business and also getting to interact with them, sharing ideas, vision and getting their expert opinion was dreams coming true. For every budding entrepreneur or those who aspire to be entrepreneurs one day, it’s a great value addition and networking platform. I appreciate this opportunity given to me by IMT Hyderabad.”

- Compiled by Manish Agrawal


“Overall it was an enriching experience. It educated us about the various support systems that the government provides for the start-ups. It was truly motivational for budding entrepreneurs like me to see so much support from the government.” says Deep Narain on a talk by Mr Sanjay Jaju, IAS, Secretary IT and Communication Department Govt. of Andhra Pradesh.

“Listening“Listening to the journey from being unpopular individuals in town to acquiring the Entrepreneur tag is definitely worth the wait. You do not have to wait for the right opportunity to be successful, you need to create one! The only point that should be borne and ingrained in the minds of an individual is that “there should be no looking back.” The insight into the business world, plethora of opportunities available, guidance in terms of the current scenario and a mine of information is what was extracted out of this life changing experience.” - Arashdeep Kaur Rupal expresses her joy of being able to witness the summit.expresses her joy of being able to witness the summit.

“TiE Entrepreneurial Summit, it is said that the name itself is enough to describe the gravity of the event, and yes, it obviously is. It was a pleasure attending such a summit where you have all the answers to the questions which a budding entrepreneur has in mind. It was mesmerizing to see the amount and the kind of hard work one puts in order to excel in life.” Says Jay Kumar Gupta, a first year PGDM student at IMT Hyderabad.

IMT Hyderabad showing its participation at the 8th Annual TiE Entrepreneurial Summit.


Add - Ons


Team Prarambh


Faculty MentorDr. Archana Pillai

Core Members

Editors

Editing Support

Prateek MukherjiPankaj Kumar GauravTanay KotriwalaHarsh Kapadia

Pushkar GhatoleDeeptanshu Pande

Rohit SethAnshika Rai

Neeli SravyaShreya DasguptaDiwy Shukla

Designing,Compiling

& Tech Support

Vol. XI Iss.1 | EMPRESSARIO | DEC 2013 | PRARAMBH | IMT Hyderabad

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empressario december 2013 edition

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