Welcome to Summer

T101 Day 3!

Day 2:

Convergence culture broken down (Part 1)

Media using is media making: User Generated Content (UGC)

The audience (co-)creates and the industry responds

Reading Comprehension Question:

From the Jenkins/Deuze reading, is convergence culture generally more of a centralizing or decentralizing force in the media industry?

decentralizing

UGC: blogs

UGC: Wikipedia

UGC: News/Web

http://www.youtube.com/watch?v=UjMYb6lyrmM

Crossmedia storytelling: telling the SAME STORY LINE across multiple media platforms

http://en.wikipedia.org/wiki/Densha_Otoko

Transmedia storytelling: Each media platform contributes PART of the whole story line

Media use as “free labor”

Discussion questions:

Name five different “players” who actively participate in the convergence culture (today’s media industry) that Jenkins and Deuze describe.

Participatory Culture & the Illusion of Democracy

Participation Gap:

model for productivity in social media

Top-down convergence: horizontal & vertical integration of media companies

http://www.youtube.com/watch?v=KsoHQqPD95Q&feature=related

The audience (co-)creates and the industry responds

http://www.youtube.com/watch?v=2matH4B9bTo