[en] aastra - vertical market - real estate

© Aastra – 2010© Aastra – 2010

Real Estate Industry MarketJuly 2010

© Aastra – 2010

Overview

Real Estate Market

Real Estate Market Needs

Aastra Solutions

Product Components

Customer References

Strength / Opportunities

Marketing Tools

Perspectives

April 10, 2023 Real Estate Industry Market 2


Market View and Target Groups

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A market view (1/2)

The real estate accommodates more than 6 billion individuals (Worldwide).

Within 40 years, the world population will increase of more than 3 billion according to INED'S.

Need for a sufficient number of buildings to be able to accommodate the whole population.

• Lack of possibilities for social housing.

Creation of new districts of businesses and refitting of the decisional centers.


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A market view (2/2)

Real estate branch constitutes nearly 15% of the growth of European economy.

This sector is the 6th employer in Europe (around 7% of workforce).Just the building industry concentrates 84% of all employees in the whole real estate sector.

The real estate absorbs 45% of the formation of fixed capital (GFCF) total, that is 166 billion €.

It is about the first position of consumption which summarizes 20% of the whole expenditure.

First creator of wealth: the real estate is the sector which experienced the strongest progression in the last 10 years (+ 70%).

April 10, 2023 Real Estate Industry Market

Source: IEIF

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Some figures about the building industry

A reduction of 18,5% of creation of residencies between June 2008 and June 2009.

The building industry is directly touched by the real estate and economical crisis.

Construction of non-residential buildings: 39 million square meters, with a fall of 13,8% compared to 2009.


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Warehouse and hotel sector withstand the crisis

Only the warehouses (with hotel sector) registered an increase in their surface. • Visible sign of the economic crisis :

> The entrepreneurs prefer to store their products and to use a more effective supply chain management than to increase their production resources in these times when to selling is more difficult.


Variation of warehouse Variation of Hotel sector

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Signs of an economic recovery

Tendency of a reduction in sales seems to be blown away

• - 47% in the 4th quarter 2008 with only - 5% in the 1st quarter 2009

Reasons :

• Decrease of interest rates

• Big success of specific country laws

• The doubling of mortgage at 0%


Click to add a picture

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An ExcursusLocal Market

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Local Market

To be completed by country



Needs of Real Estate Market

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Real Estate Aastra solutionUse per profile


CIO

• To be reachable everytime

• To ensure the safety of people, data and material

• To respect regulations

• To reach the corporate network - mobility

• To guarantee the localization of people

• To rationalize investment and costs

• To increase use of new technology

Administration

• To facilitate the use of the ICT

• To improve the reception of customers/suppliers

• To optimize the organization

• To enable safety and accelerate the exchanges

• To remain steady reachability

Project managers, skilled workers,

realtor

• To remain reachable anytime

• To alert in the case of danger

• Collaborative Work • To reach the

corporate network - mobility

• To exchange computerized data

• Fragile environment

Customer, Supplier, Tenant

• Respect deadlines• To remain

reachable anytime• Be mobile• Efficient services

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Needs of real estate market


To secure activity

•To equip the workmen on the building sites

•Alert, manage react…

•Prevention of accident

•Recovery plan•Data security

Interact with the environment

•Coordinate•Measure•Customer Loyalty•Application sharing

To serve customers

•Welcome and inform

•Promote a modern image of companies

Mobility, wireless service

•To be reachable at any time

•Continue the service

Improve profitability

•Measure and optimise costs

•Cost effictiveness

Integrate in the IS

•Datacenter solution

•Respect standards

• Integration with existing applications

Environmental process

•Sustainable development

•Protect the environement

For every need, there is an Aastra solution!

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Secure activity


Sécuriser les personnes, les chantiers et les

informationsTo secure activity


•Alert, manage react…•Prevention of accident•Recovery plan•Data security

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Secure activity



informations

• To be reachable at building sites• Access to same type of functions as in the office• Communication during emergency• Automatize alerting / Man down detection• Centralisation of the alarming process

• To have a reliable solution, available 24h/24 7d/7

Needs

• Solution DECT / DECT IP / Wlan• DECT / DECT IP with alarming• Contact Center• Availability of 99,99%• MTBF of 10 years• Platforms dedicated to enterprise communication

Aastra solutions

To secure activity



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Secure activity



informations

• To send automatic alarms• To generate emergency calls• Localization of injured people• Alerting system

• Prevention of risks• Identities check• Sites watch • Video control • Remote door opening

Needs

• Alarm server• DECT IP, localization • Roundsman functionality• Mode interphone / Standard automatic • Anti explosion Terminal

Aastra solutions

To secure activity



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Secure activity



informations

• Works continuation after an Incident• Recovery plan setting• Ressources planing• Service continuity

• Protect data• To ensure the authenticity, the integrity, the availability and the

confidentiality of information

Needs

• Integration in the existing information system• Redundancy of materials : duplication / Load sharing• Geographical duplication• Networking the system TDM or IP • Mobility / Remote working : DECT / DECT IP / SoftPhone / SIP

phone / Dual mode• Collaborative Work• Data encryption• Security access to applications• User authentification

Aastra solutions

To secure activity



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Interagir avec son environnementInteract with the

environment


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Interagir avec son environnement

• To manage the interactions with its environment • To classify and exchange information with the

conveyor, the customer, the tenant, the subcontractors etc.

• To make answer to RFQ• To trace the events• To control the evolution of the building sites

Needs

• Contact Center• Meta directory• CTI / management of documents• ToIP

Aastra solutions



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Interagir avec son environnement

• To share information in real time • To receive information from the headquarter • Network the different site• Relationship with the administration • To Share plans, plannings, specifications

Needs

• Solution DECT / DECT IP / Wlan• Collaborative work• Remote working• Networking• Information sharing• Share of directory

Aastra solutions

Interact with the environment•Coordinate•Measure•Customer Loyaltiy•Application sharing

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To serve customers


To serve customers

•Welcome and inform•Promote a modern image of companies

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© Aastra – 2010

To serve customers


• To offer better services• Service available 24h / 24• To connect to the right person

• Presence Management• Access to ressources/information of the company

• Directory unification• Information sharing

Needs

• Intelligent Routing• Tool for presence management• Directory LDAP, Connector to Active Directory, directory

Browser• Chat• Collaborative work• Convergence / Integration in applications• Interactive Voice response• Integrated voice mail• Call Back

Aastra solutionsTo serve customers

•Welcome and inform•Promote a modern image of companies

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To serve customers


• Customer Loyalties and preserve a competitive advantage

• To convey a modern image • Don’t lose a call• Offer a single point of contact• Respect time to answer• Have the best skill to answer

Needs

• Customized Responses IVR, customs greetings• Attendant• Automatic Attendant• Contact center

Aastra solutions

To serve customers•Welcome and inform•Give the best image of the company

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Remain reachable


Mobilité, Service sans fil




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Reamin reachable


Mobilité, Service sans fil

• Frequent visit of building sites, housing, offices • Different terminals but one number concept• Inform on availability/displacements

• Transfert its call• Routing rules

• Same level of service anywhere• Access to commercial file• Access to the same functionalities as in the office

Needs

• DECT / DECT IP / Wlan• Fixed Mobile Convergence (FMC)• Presence management • One number concept, Forward , Transfert• Unified Messaging• Voice reading of the email (Text to speech)• Task integration • Remote working• Collaborative work• Corded terminal, DECT, Wlan, Dual mode, SoftPhone• Integration Microsoft OCS, Exchange

Aastra solutions




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• To make a follow-up and one regular audit of the system• To improve the service• To control the expenditure

• To reduce the costs of communication• To take profit out of the competition of operators• Free communications between locations• Integration on the data network

Needs

• Optimization and reporting to the credit control centers • Audit of Call Centres• Billing• Call routing optimization LCR• Trunk IP (SIP, H323)• Telephony over IP• Fixe mobile convergence (FMC)• Dual Mode and Wlan

Aastra solutions




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Améliorer la rentabilité

• To improve communication• New measuring of installation• Keep contact with outside teams

Needs

• CDR• Intersite trunks• Ressources mutualization• GSM gateways

Aastra solutions




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Améliorer la rentabilité

• To reduce structural costs• Centralized applications• Optimize staff planning

• To forecast the investments• A few licences, step by step licencing

• To reduce integration costs• To match with the standard

Needs

• Attendant, centralized management, shared applications• Remote maintenance• Software insurance• RFC SIP, Web services, CSTA

Aastra solutions




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Integrate in the IS


Integrate in the IS

•Datacenter solution•Respect standards• Integration with existing applications

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Integrate in the IS


• To respect the standard• To use existing infrastructure• Integration in a Datacenter

Needs

• Architecture Full IP / SIP• SIP set with XML capabilities• Telephony over IP• Set IP / SIP, DECT IP• Centralized or distributed architecture• Pooling of ressources• « Virtualized » solutions

Aastra solutionsIntegrate in the IS


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Integrate in the IS


Needs

• Integration with existing applications• Business application interconnection

• To have application running on standard hardware

Aastra solutions

• Connector for Contact Center with CRM• Integration with Microsoft OCS and Exchange• Full IP Solution• OS Linux• Unified messaging , Contact Center, Collaborative work, Presence management• Softphone

Integrate in the IS


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•Sustainable development•Protect the environement

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Needs

• Protection of the environment • Environmental impact • To reduce energy consumption

• Sustainable development • Respectful supplier

Aastra solutions

• ROHS compliancy• Conference / video conference• ISO 14001 certification• Standby mode for terminal backlight• Quality and Environmental management system• Remote working / shared work to reduce impact of travels


•Sustainable development•Protect the environement

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Components of the Aastra Solution

© Aastra – 2010

Components of the Aastra Real Estate solution


Market

Building corporation

Housing

Property Agents

Notary

Office HLM

Aastra

Offer

Security / Recovery Plan

Collaborative work

Real time information

Fixed mobile convergence

Mobility solution

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© Aastra – 2010

Alarm Servers

Mobility

Data / Wlan Infrastructure

Unified Communications

10 avril 2023

Technological partnership

A2P2 certified Partners (Microsoft excepted)

Real Estate Industry MarketApril 10, 2023 37


Customer References

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Some customer references

Brit immo : Real Estate agency

Century 21 : Real Estate agency

Maitre Larnicol : Notary

Maitre Dupenhoat : Notary

Nantes Habitat : Office HLM

Groupe Giboire : Office HLM

Logement Français : Office HLM


http://www.logementfrancais.fr/


Customer ReferencesCentury 21

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Customer profile

Century 21 Real Estate Corporation is a subsidiary company of the group Realogy • the world leader in franchise from

estate agencies and hotels.

Century 21 France• 950 estate agencies • 6200 people • sales turnover of 174 million €

L.G.I. company, based in Montpellier• 2 agencies

• a score commercial and administrative

• activities of administration of goods


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Needs

Quality of phone service• Important traffic phone : between 5000 to 6000 calls per month with 8000 calls

in July and August.

The consistency of investment • To equip and enable communication between the 2 sites of the agency

• To not duplicate their investment

The evolution of the architecture of installation• To have a flexible solution, without questioning of the material in place, with

the possible repurchase of a third agency


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Aastra solution

Special number • Unique number for the two agencies

Virtual privat network• Proofed solution• Reducing telephone cost• Shared and securized access to internet• Reduced investments

GSM gateway

Voice messaging and financial telecommunication management• Analyze in real time the received calls, allows to publish a dashboard.

DECT Telephony with headsets



Strenghs / Opportunities

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Strength/ Opportunities


Strengths•Large portfolio/ networking/ homogeneity of the solution/ central architecture•Security / redundancy•DECT / IP, new DECT•Openness / integration in the customer IT / applications•One number, one phone concept•Range of terminals•Fixed Mobile Convergence

Opportunities•Complementary solutions•Trunk SIP between ranges platforms•Sector growth in full change requiring evolutions•The entrepreneurs of the real estate must be different from the private individuals (to use new technologies)•Laws supporting the real estate

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Marketing Tools

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Documentation

Documentation for Real Estate• Brochure

• PowerPoint presentation

Websites

Events

Press


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Organisations / websites


European Commission• http://ec.europa.eu/index_fr.htm#top


http://ec.europa.eu/index_fr.htm#top


Perspectives

© Aastra – 2010

The future of real estate market

The price of the old real estate should drop by 20% from 2010.

But the prices will set out again with a rise in 2011.

There exists an unexplored potential request • The rate of debt is low (70%)

• The rate of ownership is weak (57%)

• Important demographic pressure: 1 million additional households will be to place between 2010 and 2015.


Source: Xerfi

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Sustainable development

Development of Environmental policies in european countries• The restoration and the construction of new buildings wanted by

Grenelle of the environment would make it possible that building industry absorbs 208 billion € from here 2020.

• In 2009, 85% of German constructions preserve the environment and opening a market of 340 billion € until 2030 with this branch of the building industry.


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Infrastructure

Real time Communications

Unified Messaging

Presence & Collab.

Management & security

Integration in IS

Evolution of needs « hyper-connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure

Business Processes (CEBP).

Modular architecture, integration into the Information System, Communication Enabling

People

Systems

Organizations

Aastra UCS

Who is Aastra ?


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