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END-TO-END RELIABILITY: MISSION CRITICAL FACILITIES

DRIVING PERFORMANCE2013 SPRING CONFERENCERegister before May 17th for a chance to win one of 3 iPad Minis

www.7x24exchange.org

June 2 - 5, 2013Boca Raton Resort & ClubBoca Raton, FL

7x24_13SpBch_21fx.q8_7x24 Spring 2013 4/10/13 12:56 PM

What is 7x24 Exchange? The 7x24 Exchange is the leadingknowledge exchange for those whodesign, build, operate and maintainmission critical enterprise informationinfrastructures. We are a not-for-profitorganization seeking to promote dialogamong industry professionals to addressthe many challenges facing owners andoperators of these facilities. In additionto the ever present challenge ofmaintaining and improving end-to-endreliability; addressing the challenges ofenergy efficiency and sustainability andthe potential for increased regulatoryoversight have become a major focus ofour membership.

The organization was founded on theassumption that professionals involvedwith data center uptime and operationalissues often work in isolation whendealing with strategic, technical,budgetary, regulatory, and career issues.This often results in expensive, timeconsuming, and, sometimes, painful trialand error efforts. 7x24 Exchangemembers work together to advance thestate-of-the-art by sharing bestpractices, lessons learned, and evolvingstrategies to address the challenges ofinfrastructure reliability and industryleading energy efficiency. Armed withthis information members are enabled toproactively communicate, to technicalpeers, non-technical team members,clients and corporate management, thesolutions necessary to drive operationalefficiency and protect their companies’information lifelines.

The Goal of 7x24 ExchangeConferencesThe field of mission critical operationscontinues to evolve. Before its foundingin 1989 as the Uninterruptible UptimeUsers Group, learning how to deal withreliability and operational issues largelyresulted from individual trial and error.

Continuing this random rate of reliabilityimprovement increasingly restricts thepotential productivity of the large andrapidly growing investments incomputer and communicationinfrastructure. Adding to the challengehas been the rapid growth in energydemand and the ever increasing cost ofenergy. With 7x24 operations now morecommon, how much higher willavailability requirements be in five years?How much will these facilities cost tooperate? How will environmental andregulatory concerns impact operations?How can cost effective, reliableresponses be assured? Addressing, and,hopefully, answering these and relatedstrategic questions, 7x24 Exchangeconferences provide stimulatingdiscussion forums. Collectively, we knowmuch about the future options andalternatives available. With the 7x24Exchange, that knowledge can beshared. All program elements aim toincrease the reliability and availability ofan enterprise’s informationinfrastructure by presenting casestudies, new ideas, techniques,equipment and tools. Open dialoguebetween attendees and presenters isencouraged throughout. Further, byinvolving the many specialists from endusers to service providers to equipmentmanufacturers in both formal andinformal sessions, the experience isrewarding and enjoyable for all. Thisconference is designed for anyoneinvolved with 7x24 infrastructures – IT,data center, disaster recovery andnetwork/telecommunication managers;computer technologists; facility orbuilding managers, supervisors andengineers. Vendors, consultants, oranyone concerned with uninterruptedaccess to critical information also willfind the conference of value. Attendeesand their organizations benefit from theconference because proactive plans andcooperation from diverse corporatefunctions are needed to improve

reliability. By promoting a dialogue andclarifying the synergies amongfunctions, past conferences haveenabled teams of attendees from a givenorganization to better communicate thecritical importance of a proactiveapproach to continuous uptime.Attendees are also able to participate inbreakout sessions and network withother professionals in similarcompanies/industries with likeproblems. Conference attendees benefitin three ways: professional developmentand advancement; increased recognitionof their function’s importance; andexposure to new ideas, contacts andresources. CEU credits are also available.

First time attendees often discover thatmany companies face similar, if notidentical, technical and organizationalchallenges in their quest for higheravailability levels. 7x24 Exchangeconferences provide insights into what isbeing planned and executed by others tomitigate or eliminate downtime risks.Recommended changes can then bejustified, both on their practical meritsand in the context of business cases thathave been successful elsewhere.

What is a Tutorial Session? 7x24 Exchange has been offeringtutorial sessions for many years. Thesetutorials are designed to deliver value toa broad range of participants. Whetheryour need is advanced training on aspecific topic of the day or a refreshercourse on fundamental concepts, thereis a tutorial that will meet your need.Almost all of the 7x24 Exchange generalsession presentations are gearedtowards those with an advancedunderstanding of the concepts that willbe presented. The tutorials are intendedto complement the Monday throughWednesday general sessionpresentations and help each attendeedeepen their level of comprehension.

DRIVING P2013 SPRING CONFERENCE


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10:00 A.M. – 9:00 P.M.Registration

10:00 A.M. – 1:00 P.M.The Green Grid Data CenterMaturity ModelThe Green Grid published the Data CenterMaturity Model (DCMM) as a way ofdiscovering and implementing industrybest practices today and in the future. Inthis 3 hour course, experts in DCMM fromThe Green Grid will help studentsunderstand the facilities, IT, sustainability,and business best practices for today andthe future, as developed by a panel ofdata center and IT experts from thelargest end user and vendor companies inthe industry. In addition, each student willcomplete a DCMM assessment using theonline Assessment Tool, and will return totheir management with an initialassessment and plan for future spendingthrough the graphical Equalizer Tool.Each student will complete theassessment, be able to use theassessment once they return to their jobs,and be able to benchmark their datacenter(s) against other facilities in theirindustry, geography, and reliability levelto see whether they are ahead of theindustry, or what areas might be ripe forincreased investment.

Harry HandlinDirector of Critical Power Applications

GE Energy Management Industrial Solutions,

and Technical Committee Chair

The Green Grid

Tim DueckGlobal Practice Executive

Dell, and

Alternate Board Member and Metrics andMeasurement Work Group Chair

The Green Grid

2:30 P.M. – 5:00 P.M.Fire Protection in the 2015 DataCenterIt is time to address the increasingcomplexity of protecting mission critical

spaces from fire. Technologies designedto improve efficiency within data centersare amplifying the difficulty of protectingthem from fire. Fire protection systemperformance must begin to complementthe complexity of the space it is trying toprotect. This session will help answersome of the questions guiding the datacenter fire protection industry. Whatproblems are fire protection systemshaving in today’s cutting edge datacenters? What are the options forspecifying new systems? How do youextend the life of your sprinkler system?Are there alternatives to sprinklers? Thissession will help you better understandthese questions and equip data centerowners and designers with the ability todetermine the correct level of protectionfor their facilities. Join other professionalsto discuss the future of sustainable cleanagent extinguishing systems, the effectsof aisle containment, and the importanceof early fire detection.

Lee KaiserEngineering ManagerOrr Protection Systems

6:00 P.M. – 9:00 P.M.Welcome ReceptionSPONSORED IN PART BY:

Join us for a reception with open baraccompanied by music. This is anexcellent opportunity to dialogue withconference presenters, meet new people,network, welcome first time attendees,renew old acquaintances, and meet theboard members.

JUNE 2NDSUNDAY

Questions? call 646-486-3818 w

ww.7x24exchange.org

G PERFORMANCE


JUNE 3RDMONDAY

7:00 A.M.Registration & BreakfastCheck in, pick up your name badge,conference materials and enjoy a hotbuffet breakfast.

8:00 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange Chairman,will open the conference, provide anoverview, review meeting logistics andaddress general housekeeping items.

8:30 A.M.Conference Keynote: Going for the GoldMike Eruzione shares how to overcomeany obstacle and go for the gold. Whenthe 1980 US Olympic Men’s hockey team,led by Coach Herb Brooks and captainedby Mike Eruzione, defeated the mightyUSSR team in the semifinals and went onto beat Finland for the gold medal, it trulyshocked the world. This stunningachievement, which was captured in thepopular 2004 Disney movie Miracle, isconsidered by many to be the “greatestsports moment of the 20th century.”Drawing from his experiences in the 1980Olympics, Eruzione reveals to audienceshow true commitment is at the heart ofsuper achievements.

Mike EruzioneCaptain of the 1980 OlympicHockey Team, and Subject of the Hit Film, Miracle

9:30 A.M.Refreshment Break

10:00 A.M.Driving Data Center PerformanceThe topic of data center performance is a

key topic in any data center discussion.The challenge to the industry is definingthe attributes of performance. Whatmakes a data center a good performer?What are the metrics that are used tomeasure performance? This panel ofindustry leaders will discuss the attributesof data center performance and how theymeasure them in their respectiveorganizations to drive continuousimprovement into their operations.

Moderator:David SchirmacherSenior Vice President of Operations

Digital Realty, and

President

7x24 Exchange International

Panelists:Joe KavaVice President

Google Data Center Operations

Todd Traver, CDCDP, PMPData Center Strategy and Energy EfficiencyExecutive

IBM Global Technology Services

Nicholas BustamanteManager of Global Data Center OperationsEngineering

Microsoft

Michael J. ManosChief Technology Officer

AOL

11:00 A.M.The Cleveland Clinic Data Center:Challenges & SolutionsInternational health care powerhouseCleveland Clinic faced a dauntingchallenge embracing Electronic RecordsManagement (EMR) implementation, newhealthcare technologies, and thechanging regulating environment. Theyneeded 21st century IT infrastructure andavailability. Cleveland Clinic turned to aglobal leader in data center design, SyskaHennessy Group, to develop a unique,cutting edge facility that meets theirneeds for years to come. This case studywill illustrate the challenges, solutions,and successes in the programming,

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G PERFORMANCE

design and construction of this datacenter in Brecksville, OH.

Joe WiseDirector ITD Facility Planning & Operations

Cleveland Clinic Data Center

James CoeVice President

Syska Hennessy Group

12:00 P.M.Lunch and Networking

12:00 P.M.End User Xchange ForumDesigned to encourage in-depthdiscussion and debate on the latestchallenges in data center planning,design and operation, topics will include:trends in infrastructure design resiliency,energy efficient design and operationalpractices, capacity planning andmanagement, and the day-to-daychallenges in managing data centeroperations. The moderator will guide thediscussion with the use of PowerPointslides and handouts; however, the realstar of this session will be you, the enduser! Bring your appetites, but moreimportantly, be ready to engage yourpeers for an exciting interactivediscussion on the latest challenges ofour industry. Don’t forget those businesscards as this will be a great opportunityto meet your peers in the industry!

Moderator:David SchirmacherSenior Vice President of Operations

Digital Realty, and

President

7x24 Exchange International

1:30 P.M.Using the ASHRAE Guidelinesfor IT Equipment, ThermalManagement and Control: A Big OpportunityThe industry has been anxious for morevisibility and control of IT hardware. Thegoal is to use that visibility and control toholistically optimize the operation of thedata center and the IT equipment.ASHRAE has published critical insightinto the thermal management and

control of servers. This combined withequipment classes suitable for inlet airconditions as high as 40 to 45°C createssome great opportunities.

Roger SchmidtIBM Fellow

IBM, and

Prior ASHRAE TC 9.9 Chair

Don Beaty, PEPresident

DLB Associates, and

ASHRAE Fellow, ASHRAE TC 9.9, InternationalLiaison & Publications Chair

2:30 P.M.Create Your Own Sundae Break

3:00 P.M.TGG: Global Overview of EnergyEfficient IT in Data CentersThe Green Grid will provide a globalupdate on resource efficient IT in datacenters based on 4 pillars as follows:Challenges and Opportunities of BigData, Value of Collaborative RegulatoryActivity, Software and IT HardwareEfficiencies, and Financial andOperational Efficiencies. Through thelens of these pillars, The Green Grid willprovide a timely update and overview ofits major activities and investments forthe immediate future.

John TuccilloVP of Global Industry & Government Alliances

Schneider Electric, and

President and Chairman of the Board

The Green Grid

4:10 P.M.Concurrent Breakout SessionsBreakout A: Fuel Cell Pioneer – The First NationalTechnology Center

In 1999, in order to provide the highestlevels of availability and reliability, FirstNational Bank of Omaha selected fuelcells as the primary source of power forits data center. It was a pioneeringapplication and is possibly the firstapplication of fuel cells for direct powerto a data center. This will be a case studythat documents the business issuessupporting the strategy, the features of

the initial installation, the lessons learnedfrom over 12 years of continuous operation,and the view towards the future.

Phil HigginsFacility Operations Manager

First National Bank of Omaha

Todd DitoroManaging Principal

HDR Architecture Associates

Breakout B: Optical Trends in the Data Center

This presentation will review data centeroptical trends, benefits of 10G opticalconnectivity versus copper, emergingEthernet, Fibre Channel and FCoEstandards activities, and discuss theadvantages of cabling and hardwaresolutions that utilize bend-optimizedOM3/OM4 fiber.

Doug ColemanManager, Technology & Standards

Corning Cable Systems

Breakout C: Cloud Energy Storage for the Grid

The increasing deployment of renewableenergy generation means there is rapidlygrowing demand from grid operatorsaround the world for grid ancillaryservices – services that provide finetuning in real time for the network tomatch supply and demand. A naturalsolution to the increasing need for short-term variability management is offeredby data center and telecom resources,specifically by their largely idle andunderutilized backup infrastructure.Fast-ramping energy storage enablesdata center and telecom infrastructureto effectively balance the discrepanciesbetween supply and demand on theelectricity grid, at the same time asdelivering 100% reliable UPS service –and an improved economic model foroperating the data center power backupservices. We call this ‘Dual Purpose’energy storage. Dual purpose energystorage unlocks the opportunity toprovide a complete solution for shortterm variability by linking up the internetsupport infrastructure with electricitygrid support infrastructure.

John WoodChief Executive Officer

Ecoult


7:00 A.M.Registration & Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review day onehighlights, recognize the conferenceCorporate Leadership Program sponsorsand give a 7x24 Exchange update.

9:00 A.M.Tribute to an Industry Leader7x24 ExchangeInternational will honorKen Brill, Co-Founder of7x24 ExchangeInternational, Founder ofthe Uptime Institute andthe Site Uptime Networkfor his lifelong careerand commitment to themission critical industry. Ken will berecognized for his industry leadership,extraordinary accomplishments anddemonstrable impact to the missioncritical industry. Colleagues will paytribute and Bob Cassiliano, Chairman &CEO of 7x24 Exchange International, willformally recognize Ken.


10:00 A.M.Keynote: How to Stop HackersAffecting Your Performance – The Blue Pill for Data CentersIn this talk, Kevin will discuss the variousways in which today’s threat landscapeaffects all aspects of our data center andIT operations, and ways to combat thehackers. In his usual wry style, Kevin willpresent case studies and affordconference-goers the opportunities tolaugh at, mock–and above all-learn fromothers’ misfortunes.

Kevin KealySenior Vice President ofEnterprise Networking

FIS Global

11:00 A.M.Driving Data Center Performanceby Minimizing LatencyIn telecom networks, “latency” is the termused to describe the amount of time ittakes for data to travel round-trip from apoint to a destination and back. Extrinsicfactors businesses face such as location,competition, compliance or softwareapplications drive the need for latencysensitive networks. For some businesses,latency is a critical requirement in their ITinfrastructure planning, and for otherslower latency is a “nice to have” elementof their network. In general, latency hasbecome an important enough element ofnetwork design that companies should atleast be aware of the concept of latencyand how it affects their IT infrastructureand related applications that drive theirbusiness. This presentation will cover thekey ideas surrounding connectivity andlatency.

Mike MurphyPresident & CEO

New England Fiber


Kenneth G. Brill

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JUNE 4THTUESDAY


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12:00 P.M.Lunch and Networking

1:30 P.M. National Science Foundation:The Digital UtilityDigital Utility and the Commoditization ofDigital Assets aggregates the benefits ofrecent developments in virtualization,cloud, communications, processor densityoptions, power efficiency, anddevelopments in thermal and fluiddynamics management. The Digital Utilityis not just another IT manufacturers latestand greatest feature; it is a transformativeway to deliver IT. This presentation willserve as a model or blueprint for DigitalUtility for future hardware, application,infrastructure, and service providers tofollow. The discussion will feature thenecessity of this model as well as itsimplementation.

Alfonso Ortega, Ph.D.Associate Professor for Research & GraduatePrograms

Villanova University

Dave CrockerChief Executive Officer

Steel Orca

Kfir GodrichManaging Partner

Godrich Consulting

2:30 P.M.Refreshment Break

3:00 P.M.Concurrent Breakout SessionsBreakout A: Quenching the Thirst for Future Growth

Water is an increasingly urgentdimension of the business strategy forData Centers. Water stewardship canimpact brand, total cost of operations(Water/Energy Nexus) and shareholderreturn. Water challenges drive location,size, and future expansion plans forglobal Data Center decision makers.These facts underscore the need tomanage water carefully. The challenge isinitiating a cascading approach to wateruse from conservation to reuse torecycling. We will present the factsdriving water stewardship practicesalong with the changing businesslandscape and critical need to addressthe future state of water availability.

Emilio TenutaVice President, Corporate Sustainability

Nalco, An Ecolab Company

Steve SpiwakSenior Industry Development Manager

Nalco, An Ecolab Company

Breakout B: Network Virtualization and Its Impacton the WLAN

Network virtualization is reachingfurther than many expected, applyingthe scale advantages of virtualization tothe control plane and defining services insoftware—an approach called software-defined networking, or SDN. In thissession, ADTRAN will focus on thevirtualization trend and how it hasevolved since first introduced to themarket, where it’s headed, and how totake advantage of this importantinnovation now. Attendees will receive afirst-hand account of how networkvirtualization and software-definednetworking (SDN) can be applied to avery common networking element in theenterprise—the WLAN.

Chris KoenemanVice President

ADTRAN

Breakout C: Ten Steps to Maximizing EnergyEfficiency in the Data Center

When looking to becoming more energyefficient, there are a number of steps youneed to take. As many already know, youhave to start with commitment from thetop, formalize a plan, create a budget,partner with various providers, executeselected projects, and then measure theresults. However, what are some of thechanges you are actually going to make,besides just an energy efficiency missionstatement on the wall? Not every energyefficiency measure makes sense for adata center. Availability still wins the day,as it should, so every decision madeshould support the ultimate “business”objectives of the mission critical space.Today, a number of improvementoptions will be presented that, ifimplemented, would likely addressabout 80% of the energy waste in a datacenter.

Lance BishopDirector, Energy Management Services

Schneider Electric


2

6:30 P.M. – 9:30 P.M.7x24 Exchange Key West Dock Party!

We realize that Key West is a long way from Boca Raton...

that is why we chose to bring it to you! Join 7x24 Exchange

and our Sponsors for this event on the Yacht Club dock for an

evening of fun filled networking!

If you travel south on A1A to the very end of the

road you will find yourself at the “Southernmost

Point” in the United States – the magical town of Key

West, Florida. Take in the breathtaking beauty of the

blue waters that surround you and walk along tree-

lined sidewalks filled with unique architecture from

the turn of the century.

At “The Conch Republic” 7x24 Exchange guests can

treat themselves to a photo opportunity with Ernest

Hemmingway or take a shot at a record catch on “Mile Marker

One” in a virtual reality fishing experience set up complete

with a first mate, without even getting wet.

The famous sunset ceremony will be re-enacted with the

famous Key West Cats. A Key West cigar factory comes alive

as the cigar master rolls his favorite blends right before

your eyes. Tight rope walkers, both human and feline, will

thrill the audience as jugglers and stilt walkers eat fire and

blow the conch shell to herald the setting of the sun.

Enjoy the tropical atmosphere, while vendor carts display

the vast array of delicacies local to the Island cuisine.

Special thanks to the partners that made this event possible:


DRIVING PERFORMANCE2013 SPRING CONFERENCE

7:00 A.M.Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review highlightsfrom day two and address housekeepingitems of interest.

8:45 A.M.Keynote: Performance Challenge – Tier IV,PUE 1.2 Modular Build OutThe criteria of the ViaWest LoneMountain Data Center challenged thedesign team to not only be Tier IV designcertified and achieve a PUE of 1.2, butalso to design the facility with a modularinfrastructure that would allow capitalexpenditures for infrastructure to bealigned with the needs of theircustomers and minimize strandedcapacity. Additionally the solutionneeded to utilize standard componentsand systems to facilitate rapiddeployment of future modules. ViaWestwill discuss the business drivers behindtheir requirement and Swanson Rink willdiscuss the engineering process and theultimate solution derived from theprocess.

Dave LeonardSenior Vice President

ViaWest

Gary Orazio, PEPresident

Swanson Rink

Robert Yester, PE ATDExecutive Vice President

Swanson Rink


10:15 A.M.Intel High Density Data Center:An Operational ReviewAt the 2005 7x24 Fall Conference Intelpresented a case study on their highdensity (500 w/sqft) JFS1 facility. TheJFS1 facility was an early adopter in thedata center industry of full hot aisle aircontainment, elevated supply air andchilled water temperatures, and serieswaterside economizers. Over theinterceding years the facility hasundergone modifications in the IT load,IT equipment, and the supporting powerand cooling infrastructure to improveperformance and increase energyefficiency. This presentation will reviewIT and facility infrastructure lessonslearned including a discussion onoperating experience in an enclosed hotaisle environment.

Paul VaccaroData Center Solutions Architect

Intel

Sig AndersonDirector of Mission Critical Facilities

CH2M HILL

David SegerSenior Mechanical Engineer for Mission CriticalFacilities

CH2M HILL

11:15 A.M.HP: How the Warmest Year EverAffects Data CentersWith 2012 recorded as the warmest yearon record by the National Climatic DataCenter, the impact on data centers isexacerbated by their needs. Since theaverage temperature was 3.2°F higherthan the 20th century average, a reviewof past data center designs reveals thepotential for a facility’s cooling capacityto be reduced. These changes arecarried across to new designcomparisons, based on both water andair cooled systems, for a data center inSan Antonio, TX.

John Peterson, PE, PMP, CEM, LEED AP BD+CSenior Associate

HP Critical Facilities Services

12:15 P.M.Conference Adjourns

JUNE 5THWEDNESDAY


TWO QUICK STEPS TO REGISTRATION

1. Conference RegistrationComplete a Conference Registration Form for each participant online or mailor fax a copy of the Conference Registration Form on the next page to:

7x24 Exchange322 Eighth Avenue, Suite 202New York, NY 10001Phone: 646-486-3818Fax: 212-645-1147www.7x24exchange.org

To guarantee early bird rate, registrations must be received by May 17.

2. Hotel Reservations

To take advantage of 7x24 Exchange’s special rates at the Boca Raton Resort & Club you can visit the conference website atwww.7x24exchange.org to make an online reservation, or call BocaRaton directly at 1-888-557-6375 and ask for the 7x24 ExchangeConference room rate of $220/night for a single or double plustax. Please refer to Group Code A724ER when calling.

The Daily Resort Fee is $22.20 inclusive of taxes and includes: Local,toll-free, and credit card calls (no access fee); high speed internetaccess; Bell staff gratuities; golf bag storage; Notary services; Resortshuttle; Royal Palm shopping shuttle.

Please Note: Room reservations are available on a first come, space-available basis. Space permitting, this block will be available until May17, 2013. Register for the conference and make your hotel reservationsearly, as the blocks will likely sell out. Previous 7x24 Exchangeconference room blocks have sold out. 7x24 Exchange is not responsiblefor matching rates, finding additional rooms or providing transportation tohotels that have not been contracted by 7x24 Exchange once the blockis sold out. 7x24 Exchange makes every effort to reserve the appropriatenumber of room nights for attendees. In the event of a sellout 7x24Exchange will recommend nearby accommodations.

VENDOR/CONSULTANTPOLICIES & PROCEDURES

Information Tables All vendors and consultants are encouraged toparticipate in 7x24 Exchange.

However, the group is primarily driven by userinterest. Tables are provided at the conference forthe distribution of product literature, educationalmaterial and other useful information at no cost.Display signs are not permitted on literature tables.Overt selling at 7x24 Exchange meetings and theuse of 7x24 Exchange membership lists for directselling are prohibited.

Hospitality SuitesHospitality suites/demo rooms are permitted onMonday, June 3rd between the hours of 6:30PMand 10:30PM. All hospitality suite hosts must be a Silver Partner of the 7x24 Exchange CorporateLeadership Program (CLP). In order to berecognized by 7x24 Exchange vendors mustcomplete a suite registration form.

As always, hosting a hospitality suite gives vendorsdirect access to the conference attendees andprovides the opportunity to promote products andservices in an enjoyable relaxed environment.

If you are interested in hosting a suite on Monday, June 3rd please contact Brandon Dolci at 646-486-3818 x108 before May 3rd.

501 East Camino RealBoca Raton, FL 33432

561-447-3000


REGISTRATION FORM2013 SPRING CONFERENCE

PLEASE PRINT OR TYPE CLEARLY

RETURN THIS FORM TO: 7x24 Exchange322 Eighth Avenue, Suite 202, New York, NY 10001Phone 646-486-3818 • Fax: 212-645-1147

Registration is also available online at


DO YOU PLAN TO ATTEND?

SUNDAY 10:00 A.M. – 1:00 P.M.Data Center Maturity Model n Yes n No

SUNDAY 2:30 P.M. – 5:00 P.M.Fire Protection n Yes n No

SUNDAY 6:00 P.M. – 9:00 P.M.Sunday Evening’s Buffet Reception n Yes n No

If yes, do you plan to bring a guest? n Yes n No

Name of guest:

A guest is a spouse/significant other, friend or an adult child (18 and over) who is notin an industry related occupation. Co-workers or associates in the industry may notuse the guest registration category and are required to submit a separate registrationform. Guests are invited to attend the Welcome Reception, Monday Morning Keynote,Hospitality Suites, the Vendor Sponsored Event and Wednesday Morning Breakfast.

MONDAY 4:10 P.M. – 5:10 P.M.Breakout A: Fuel Cell Pioneer n Yes n NoBreakout B: Optical Trends in the Data Center n Yes n NoBreakout C: Cloud Energy Storage n Yes n No

TUESDAY 3:00 P.M. – 4:00 P.M.Breakout A: Quenching the Thirst for Future Growth n Yes n NoBreakout B: Network Virtualization and the WLAN n Yes n NoBreakout C: Maximizing Energy Efficiency n Yes n No

Vendor Sponsored Evening n Yes n No

Do you plan to bring a guest? n Yes n No

Name of guest:

May we identify your company as submitting information?

n Yes n NoThese write ups will be reviewed by the 7x24 Exchange Board of Directors andprovided to appropriate moderators for possible inclusion in their sessions.

Other comments, suggestions:

Do you wish to receive membership information? n Yes n No

n Check here if this is your first time attending a 7x24 ExchangeConference

n If yes, how did you hear about 7x24 Exchange?

The conference registration fee covers conference sessions and activities, handoutmaterials, Sunday’s reception, lunches and breakfasts on Monday, Tuesday andWednesday. Participants are responsible for all other expenses, including guestmeals, transportation and hotel accommodations. The dress code is business casual.Cancellations received by May 10th will be refunded, less a $200 handling fee. Therewill be no refunds after May 10th. However, substitutions of company participantsmay be made at any time.

11Questions? call 646-486-3818 w

ww.7x24exchange.org

Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone Fax

E-mail

CONFERENCE FEES:Early Bird Discount After

VENDORS through May 17 May 17Member: $1,900 $2,200Non-member: $2,200 $2,500

CONSULTANTSMember: $1,700 $2,000Non-member: $2,000 $2,300

END USERSMember: $1,200 $1,400Non-member: $1,400 $1,700

PAYMENT METHOD:n Check enclosed

Charge (check one)n American Express n Visa n MasterCard n Discover

Card Number: Exp. Date:

Name (as it appears on the card)

Signature

Promotion Code:


322 Eighth Avenue, Suite 202New York, NY 10001

PRE SORTEDFIRST CLASSU.S. POSTAGE

PAIDWILKES-BARRE, PA

PERMIT NO. 413

2013 Spring Conference CorporateLeadership Program Partners (at press time)

DIRECTORS AND OFFICERS

Chairman & CEOROBERT J. CASSILIANOBusiness Information Services, Inc.

PresidentDAVID SCHIRMACHERDigital Realty

Vice PresidentCYRUS IZZOSyska Hennessy Group

Director of Marketing –Vendor RepresentativeJULI IERULLICaterpillar

Director – Chapter RepresentativeMICHAEL SITEMANJones Lang LaSalle Americas, Inc.

Administrative DirectorKATHLEEN A. DOLCI646-486-3818 x103

Membership & EducationTARA OEHLMANN, ED.M.646-486-3818 x104

ConferencesBRANDON A. DOLCI, CMP646-486-3818 x108

Register online today @www.7x24exchange.org

Questions? Call 646-486-3818 x100or e-mail [email protected]

END-TO-END RELIABILITY: MISSION CRITICAL FACILITIES

DRIVING PERFORMANCE2013 SPRING CONFERENCE


MEDIA PARTNERS

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