BlopGet ready to go the speed of light

with the newest energy drink

What is an Energy Drink?

An energy drink is a type of beverage containing stimulants, such as caffeine, which provide mental and

physical stimulation.

Blop is not your parents energy drinkIt’s the new beverage in town

What makes Blop better?

Product PromiseBlopBe the coolest, healthiest, and best tasting energy

drink on the market!Blop

Produce a superior product than our competitors! BlopSatisfy our customers needs!

Why do consumers continue to purchase our competitor’s products?

Our Competitors

Pros5 hour energy

low caleasy to drinklong lasting energy

Red BullExtremely well known brandSmaller i.e. less cals

Rockstar EnergyOffers large affordable beverages

MonsterAnother cheap alternative

Cons5 hour energy

Small b/c it tastes awfulDevoted an entire ad campaign with

grand prize to find the best mixer for the beverage

Red BullExpensiveRockstar EnergyHIgh calorie content Foul tastingMonsterAlso high caloriesNot as good as red bull

Why is Blop better?

AffordableMultitude of flavors and natural stimulants

Its TastyGreat as a mixer for adult beverages!s

How will we spend our budget?

$$$

There are many ways we could spend the money, but we have focused our attention on a few specific items.

Tent

Cost around 100-200$ plus extra for Blop logo

Giant Inflatable Can

Would cost several hundred to a thousand dollars depending on several variables.

Custom Flag

Costs around 100$

How will we reach consumers?

POE

With these items we will use point of entry marketing to introduce students to our new

product on a section of Guadalupe street, also known as “the drag,” in Austin, Tx.

Guadalupe Street aka “The Drag”

University of Texas at Austin

Guadalupe Street

This street sets the western boundary of UT’s 40 acre campus. Here we will be able to set up areas where students can interact with our brand, try our beverage, and see for themselves why they should Blop it!

#Blopit!This term will spearhead our efforts for marketing campaign over the next several months. We will launch the hashtag over various social media outlets before hosting physical events.

Timeline

Intro of #Blopit!

Several weeks

Continue to build hype for Blop until we reach optimal levels of interest.

Begin having events on “the drag.”

Have quantifiable results to see how students like the beverage and determine if we should make a request for additional funding.

Review Our $1000 campaign will be used to increase awareness for the brand, encourage consumers to at least try the product, and hopefully establish a loyal fan fan base.