energy usage: a view from behavioral · 0 20 40 60 80 100 denmark netherlands united kingdom...
TRANSCRIPT
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Energy usage: A view from behavioral
economics
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D. Purves
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D. Purves
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D. Purves
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ILLUSIONS AS A METAPHOR
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Organ donations?
Johnson & Goldstein (2003)
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Opt-in
Check the box below if you want to participate in the organ donor program
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Opt-in
Check the box below if you want to participate in the organ donor program
people don’t checks the box -- and don’t join
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Opt-in
Check the box below if you want to participate in the organ donor program
Opt-out
Check the box below if you don’t want to participate in the organ donor program
people don’t checks the box -- and don’t join
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Opt-in
Check the box below if you want to participate in the organ donor program
Opt-out
Check the box below if you don’t want to participate in the organ donor program
people don’t checks the box -- and don’t join
people don’t checks the box -- and join
![Page 17: Energy usage: A view from behavioral · 0 20 40 60 80 100 Denmark Netherlands United Kingdom Germany Austria Belgium France Hungary Poland Portugal Sweden 86 100 98 100 100 100 100](https://reader033.vdocument.in/reader033/viewer/2022042310/5ed89bf76714ca7f47683e3d/html5/thumbnails/17.jpg)
Opt-inCheck the box below if you want to
participate in the organ donor program
Opt-out Check the box below if you don’t want to participate in the organ donor program
people don’t checks the box -- and don’t join
people don’t checks the box -- and join
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Answer the following:
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Answer the following:
Please write 3 reasons why you love your significant other
Please write 10 reasons why you love your significant other
Please write 3 reasons to buy a BMW
Please write 10 reasons to buy a BMW
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Answer the following:
Please write 3 reasons why you love your significant other
Please write 10 reasons why you love your significant other
Please write 3 reasons to buy a BMW
Please write 10 reasons to buy a BMW
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
R
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
R
P
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
R
PR-
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
R
PR-
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Asymmetric dominance
Att
ribu
te 1
Attribute 2
R
PP-
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84%
0%
16%
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84%
0%
16%
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68%
32%84%
0%
16%
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Fo
rm A
Tom
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Fo
rm A
Tom Jerry
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Fo
rm A
Tom JerryJerry’
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Fo
rm A
Fo
rm B
Tom Jerry
Tom Jerry
Jerry’
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Fo
rm A
Fo
rm B
Tom Jerry
Tom Jerry
Jerry’
Tom’
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Fo
rm A
Fo
rm B
Tom Jerry
Tom Jerry
Jerry’
Tom’
♥
♥
♥
♥♥♥
♥
♥♥
♥
♥
♥♥♥
♥
♥
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Advice from the Delany sisters ..
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1 immediately
10 w/ 10sec delay
Ainslie & Herrnstein 1974
Delayed gratification & commitment
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1 immediately✔
10 w/ 10sec delay
Ainslie & Herrnstein 1974
Delayed gratification & commitment
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10 w/ 10sec delay
Ainslie & Herrnstein 1974
1 immediately
Delayed gratification & commitment
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10 w/ 10sec delay
Ainslie & Herrnstein 1974
1 immediately✔
Delayed gratification & commitment
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10 w/ 10sec delay
Ainslie & Herrnstein 1974
1 immediately
No temptation button
Delayed gratification & commitment
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10 w/ 10sec delay
Ainslie & Herrnstein 1974
1 immediately
No temptation button✔
Delayed gratification & commitment
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Self control problems
Self control Mechanisms
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Clocky
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One step further ....
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2 - markets
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The psychology of money
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Standard Economics ...
What a piece of work is a man! how noble in reason!how infinite in faculty! in form and moving how
express and admirable! in action how like an angel!in apprehension how like a god!
Will Shakespeare (Act II,scene 2, of Hamlet)
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Standard Economics ...
What a piece of work is a man! how noble in reason!how infinite in faculty! in form and moving how
express and admirable! in action how like an angel!in apprehension how like a god!
Will Shakespeare (Act II,scene 2, of Hamlet)
Behavioral
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IT IS ALL ABOUT .....
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IT IS ALL ABOUT .....
FREE LUNCHES !!!
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VS.
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VS.
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Thanks