enform australian business travel survey 2009

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Outline and sample results summary Survey conducted July 2009 Copyright ABN 23 123 977 189 www.enform.com.au

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Enform Networks, an Australian marketing consultancy has released the results of Australia’s first comprehensive business travel survey covering brands, technology, emerging trends and the realities of a changed economic climate. Enform targeted over 300 Australian based senior executives in the corporate sector who regularly travel and those who manage, administer and/or arrange corporate travel on behalf of the business. Follow link to comprehensive sumary http://enform.com.au/announcements/enform-results-australian-business-travel-survey-2009/attachment/en_biztravelsurvey2009_summary. Contact Enform Networks for more details

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Page 1: Enform Australian Business Travel Survey 2009

Outline and sample results summarySurvey conducted July 2009

Copyright ABN 23 123 977 189

www.enform.com.au

Page 2: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

Conducted by Enform Networks, in collaboration with an Australian travel management company.

Targets were Australian business travelers and or those involved in managing or arranging business travel.

Survey was completed by 300 respondents via online questionnaire with follow-up phone interviews of 109 within sample.

Survey carried out over 3 weeks in late April early May 2009 .

Survey was divided into several parts to cover key topics including;

◦ business travel management in the current economic climate

◦ business and corporate travel trends in the current environment

◦ sources of travel information and research used

◦ technology, systems and how they relate to travel management

◦ user and traveler preferences and priorities

◦ business travel brands used in Australia, awareness and related Net Promoter Scores (NPS)*

Page 3: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60%

Other

Web or internet

Television

Talking to friends or family

Radio

Print media

57%

4%

14%

10%

37%

16%

10%

3%

19%

14%

29%

19%

29%

9%

35%

29%

24%

28%

5%

30%

30%

37%

11%

31%

2%

57%

4%

14%

2%

9%

Q: Rate the relevance to you of each of the following sources of travel

information and research. (5 being most relevant and 1 being least)

Very relevant (5) Somewhat relevant (4) Neither or (3) Somewhat irrelevant (2) Very irelevant (1)

Page 4: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

11%

32%

34%

20%

3%

Q. Do you expect to see more or less

business travel in the next 12 months?

A lot less (1)

Less (2)

Neither or (3)

More (4)

A lot more (5)

Page 5: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Fewer staff meeting trips?

Shorter duration trips overall?

Using centralised meeting hubs more often?

Downgrading airlines classes?

Downgrading hotel rating for business stay?

4%

6%

9%

10%

9%

11%

14%

10%

9%

13%

25%

44%

32%

44%

43%

41%

28%

34%

20%

23%

19%

8%

14%

17%

11%

Q: Which of these changes currently affect your companies

business travel or are likely to in the next 12 months?. (5 being most

likely and 1 being least)

Very unlikely (1) Unlikely (2) Neither or (3) Likely (4) Very likely (5)

Page 6: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

4%6% 13%

39%

38%

Q: How do you rate the importance of the following

travel management services?

Ability to "do it myself"

Very unimportant (1)

Somewhat unimportant (2)

Neither or (3)

Somewhat important (4)

Very important (5)

Page 7: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

Very irrelevant

(1), 16%

Somewhat

irrelevant (2), 16%

Neither or (3), 34%

Somewhat relevant

(4), 24%

Very relevant

(5), 11%

Q: How much would the following travel services benefit

your company?

Environment friendly options with CO2

offsets etc

Page 8: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

1%4%

11%

36%

49%

Q: How important are the following travel services to you?

Being able to use the web or internet to

arrange my travel needs?

Very unimportant (1)

Somewhat unimportant (2)

Neither or (3)

Somewhat important (4)

Very important (5)

Page 9: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

1%0%

4%

26%

69%

Q: Out of 5, Rate the importance of managing

travel costs at this time. (5 being very important

and 1 being not very unimportant)

Very unimportant (1)

Somewhat unimportant (2)

Neither or (3)

Somewhat important (4)

Very important (5)

Page 10: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

1%

6%

25%

53%

15%

Q: Out of 5, how well do you think your company's

travel costs are managed at this time? (5 being very

well and 1 being very poorly)

Very poorly (1)

Poorly (2)

Neither or (3)

Quite well (4)

Very well (5)

Page 11: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

3%5% 22%

40%

29%

Q: Out of 5, how important is integration of travel

management reporting between bookings, IT

system, HR and accounts? (5 being very important

and 1 being not very unimportant)

Very unimportant (1)

Somewhat unimportant (2)

Neither or (3)

Somewhat important (4)

Very important (5)

Page 12: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

2%

12%

45%

32%9%

Q: Out of 5, how well has integration of travel

management reporting between bookings, IT

system, HR and accounts been achieved in your

organisation? (5 being very well and 1 being very

poorly) Very poorly (1)

Poorly (2)

Neither or (3)

Quite well (4)

Very well (5)

Page 13: Enform Australian Business Travel Survey 2009

Australian Business Travel Survey – July 2009Copyright ABN 23 123 977 189

Q. On a scale of 0 to 10 how likely is it that you would recommend the following brands to a friend or colleague? (Net Promoter Score index*)

oQantasoVirgin BlueoJetstaroSingapore AirlinesoEmiratesoWestinoSheratonoHiltonoWotif.comoLastminute.com.auoHertz oAvisoEuropcar

Contact Enform Networks for details of NPS scores. *Net Promoter Score index - for more on this important consumer advocacy metric visit www.netpromoter.org

Page 14: Enform Australian Business Travel Survey 2009

Copyright ABN 23 123 977 189

Contact Enform Networks for detailed results

www.enform.com.au