eng 2 assignment 2 presentation slides
TRANSCRIPT
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AUTOMOTIVE WORKSHOPS
Group Members• Yip Xiaojung (0323852)• Leong Darren (0323645)• Alwin Ng (0323596)
• Chung How Cyong (0324152)• Kenneth Tan (0322482)• Ng Sheng Zhe (0323830)• Goh Jia Jun (0322302)
Analysis of 2 businesses in similar industries in different geographical location
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Brief History of Automotive Workshops• Early car owners had to maintain
own vehicles•Rich owners had to hire drivers
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• Then, standardized parts were used• Easier to repair & maintain vehicles• This caused the increase in the automotive workshop
industry
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Places of Research
Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre
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Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd.
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Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre• Owner – Mr. Ng Chian Fain• 3 branches • Services provided – wheel balancing, vehicle repairs & gearbox
overhauls• Capital RM300k-350k• Revenue RM1.8mil• Customer Age Ranges from 40-50years old
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Strategies used to compete with competitors• Provide good customer service• Price of goods and services are reasonable• Promote with advertisements on newspapers and Facebook page
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Vast variety of engine oil and car parts.
A vehicle being repaired in the workshop
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Outside Klang Valley – Malacca,Hock Tyre Services & Batteries Sdn. Bhd. • Branch owner – Ms. Joan Lim• 3 branches• The main products sold in the shop are tyres. They sell several brands
of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.• Also produces own brand for suspension – RedPhoenix • Revenue RM7mil
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Strategies used to compete with competitors• Provide excellent customer service• Sets price of services at a reasonable price• Promote on the internet• Use up to date services and technology• Each branch has own specialty
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Different types and brands of rims
Variety of engine oil, vipers and suspension
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RedPhoenix, their own brand for off-road
vehicles suspension
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Similarities in both businesses• Type of business• Shop lot location• Branches
• Main consumers
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Differences in both businesses
• Competitiveness in location• Annual revenue
• Average number of customers (monthly)
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Suggestions to both the businesses
• For E.H. Auto Care Service Centre• Provide greater quality and customer service• Treat customers better
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Suggestions to both the businesses
• For Hock Tyre Services and Batteries• Hire more mechanics to cater for the overflowing customers• Produce a bigger and nicer signboard to attract more customers
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Thank You!
Bandar Sunway Malacca