User Generated Content for Kids:

Freedom vs. Safety

Joi Podgorny, Dir of Comm Engagement, Smart Bomb InteractiveGeorge Zaloom, Founder & CEO, FaceChipz

Pierre Le Lann, Co-CEO, TribalNovaTamara Littleton, CEO, eModeration

Twitter hashtags - #EngageExpo #UGC

Types of UGC

• Text/Chat• Personalizing Avatar• Decorating Room• Submitting Fan Art• Submitting Fan Fic• Fan sites• Make your own

Comic/Animation• Karaoke videos• Skits/Plays

• Music Mashups• Fan created/led

events/games• Sweepstakes/Contests • Commenting• Ranking• Personal pages

(ala facebook, etc)• virtual spaces (stores,

public places, clubs, etc..)

Examples

Adoption CentersSchools

Libraries Stores

Examples

Wedding ChapelsFashion Shows

Hospitals Restaurants

Examples

Mazes TV Studios

Theatres Dance Studios

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Examples

Other Topics

Fanboys“Gaming the System”

PoliciesEscalation Protocols

Tools/SoftwaresOutsourcing Companies

Thoughts about the Future

Thanks!

Joi Podgornyjoi@smartbombinteractive.co

m@joipod

Tamara Littletontamara@emoderation.com@tlittleton

Pierre Le Lannplelann@tribalnova.com@plelann

George Zaloom george@facechipz.com@facechipz