engage- the new capwiz, and what your chapter needs to do
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Engage- The New Capwiz, and What Your Chapter Needs to Do. Michael Dowling Director, ALA International Relations Office and Chapter Relations Office. Current ALA/Chapter Capwiz Affiliate Program. - Shared online advocacy network for state and federal grassroots advocacy - PowerPoint PPT PresentationTRANSCRIPT
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Engage- The New Capwiz, and What Your Chapter Needs to Do
Michael DowlingDirector, ALA International Relations Office
and Chapter Relations Office
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Current ALA/Chapter Capwiz Affiliate Program
- Shared online advocacy network for state and federal grassroots advocacy
-Action alerts disseminate message targeting specific elected officials, issues or legislation -Allows advocates to contact elected officials easily
- State Chapters/DC (46) have their own state website to educate stakeholders, empower them to take action, and influence the legislative process
(Maine, Mississippi, New Hampshire, Vermont)
-Supported by ALA (50K per year) since 2007
Empowers national & state organizations with automatic sharing of:• Alerts• User / Activist Lists• Reporting
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Capwiz Messages Have
• Helped save/retain state funding for libraries in FL, NJ, NY, PA ….
• Helped save Georgia Archives from being closed to the public due to funding reductions
• Helped defeat Louisiana State Elementary Education Board effort to could have eliminate school libraries/media centers in grades K-8 and diminish the number of professional librarians serving in grades 9-12.
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Over 137,000 Advocacy Email Messages Through State Library Associations in last 4 years
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Capwiz to Engage
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Why Engage?
• Educate your audience with user-generated and premium content filtered to your issues;
• Engage your audience with integrated social tools (greater than those of Capwiz); and
• Micro target and mobilize your members to advocate when, where, and how you want.
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Time Line for Migration• June 2014 – ALA migrates from Capwiz to Engage
http://cqrcengage.com/ala/home; Chapter Relations Office (CRO) notifies Chapters about
migration to Engage
• July 2014 – September – CRO assists Chapters with their migration to Engage; Chapters send CRO names of their Engage administrators
• End of October 2014 – All Chapters will have migrated from Capwiz to Engage
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ALA’s New Engage Site
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ALA Site (below fold)
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ALA Page Template
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Steps to Migrate from Capwiz to Engage
Step 1. Chapters send CRO the name(s) of their Engage administrator(s).
• Send the name(s) of your association’s administrator(s) in a note to Don Wood at [email protected]; include in the subject line the word Engage.
• Don will compile a list of administrators for our Engage representative.
Step 2. Chapters and Engage administrators:
• Decide what Capwiz data, if any, Chapters want to migrate• Decide how your site will look like and what Public Face you want to present to
your members
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Three Engage Templates
Engagement Theme Association Theme Advocacy Theme
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Links to Advocacy Theme (incl. ALA)
• http://cqrcengage.com/ala/home• http://cqrcengage.com/fdra/• http://cqrcengage.com/apapolicy/• http://cqrcengage.com/flfb/
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Links to Engagement Theme
• http://www.dhpassociation.org/• http://agaction.bio.org/• http://cqrcengage.com/dental/• http://cqrcengage.com/okcchamber• http://cqrcengage.com/jobs3/• http://thewayhomedc.org• http://advocate.asla.org/
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Links to Association Theme
• http://cqrcengage.com/naemt/• http://cqrcengage.com/autoclubgroup/• http://immigrationequalityactionfund.org/• http://cqrcengage.com/napnap/• http://cqrcengage.com/amvets/• http://cqrcengage.com/cra/• http://cqrcengage.com/thearc/
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Comments? Questions?
• We have subscribed current Capwiz administrators to [email protected]
• If you wish to be subscribed, send a message to [email protected]
• If you have comments or questions after conference,
please contact either [email protected] or [email protected]