engage webinar november 2014
DESCRIPTION
Binnen recruitment wordt aangegeven dat je steeds meer moet denken als een marketeer en dat je de organisatie en de job moet verkopen. Naast het bouwen aan een sterk werkgeversmerk is potentiele kandidaten aan je binden d.m.v. storytelling even zo belangrijk. Graag neem ik jullie vandaag mee in dit verhaal en geef jullie drie tips hoe je als organisatie daar succesvol mee kunt zijn op LinkedIn.TRANSCRIPT
Succesvol werven met LinkedIn Deel 2 Binden Marlene de Koning
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Marlene de Koning
Employer Brand Specialist @IBM
Employer Brand campaign management @agency
At LinkedIn I help talent acquisition managers and employer
brand specialists with their teams to get the most out of
LinkedIn in reaching their business goals
ABC
(Always be connecting)
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
ENGAGE
We recommend
3 simple steps
Your followers &
Your brand
Nurture your target
audiences
Do what you do
best
Build Engage Recruit
RECRUIT ENGAGE BUILD
Your LinkedIn journey
6
Story
Middle English “a Historical Account”
History
Latin “History” as we know it today
Historia
Greek “Narrative”
Histor
Greek “Learned and Wiseman”
“If history were taught in the form of stories,
it would never be forgotten.” Rudyard Kipling
7
http://www.duarte.com/book/resonate/
10
The five stories you should tell
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Who am I?
• Introduction to you / your business. Easy to tell across multiple channels. Recruiters know this inside out.
Why am I here?
• What is the business’s purpose and the purpose of the content you are creating.
My mission • What you / your business stands for.
What I do • Your mission should be more “why”
and this is more “how”. Find your USP.
What that means for
you
• Case studies and testimonials. Success stories.
Improve your follower engagement with relevant messaging ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content1
Career Pages
Images
JOBS
Videos
1 Source: David Edelman, McKinsey & Company, “Quality & Relevance”, March 2014
Keep your followers
up to date
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
Content Updates
Members are 61% more likely to share information as a result of following your company
61%
Accelerate your
engagement reach
uplift in click through rates for updates 25%
the usual content traffic 3x
Reach a wider audience with sponsored updates before you even have them as followers
ENGAGE
Sponsored Updates
©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Fo
llow
ers
Time
Build, engage and recruit for success
Relevant Jobs
Career Pages
Targeted Media
Employee Ads
Recruiter Content Updates
BUILD ENGAGE RECRUIT