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FACEBOOK MARKETING PROGRAM

Program Objective

This one-day program/workshop will address all your major queries related to marketing via Facebook. The workshop will

equip you with tips and best practices, which will enable you to activate your Facebook Marketing efforts on the right path.

Whether you are new to use Facebook for marketing or have been using it for your brand for a while, this workshop will

empower you to make improvements.

Key Take Away

1. How Facebook can help you achieve your marketing objectives?

2. How to engage your target audience on Facebook consistently?

3. How to build an effective content strategy for Facebook?

4. What to do with your current fan base on Facebook?

5. How to use Facebook Apps for marketing?

6. How to reduce cost-per fan?

7. How to advertise on Facebook ?

8. How to decode the Facebook Analytics & Insights?

Session 1: Introduction to Facebook Marketing

1. Facebook: Social Network or Platform

2. Social Media Basics and Paradigms

3. Facebook: Milestones and Stats

4. Everything Starts with Your Facebook Page (Create and Configure Your Facebook Page)

5. The new Facebook Page elements and tools

Session 2: Beyond Likes: Solve the Engagement Puzzle

6. Edge Rank and Graph Rank

7. How to create effective content strategy?

8. Story telling on Facebook How to engage consumers consistently? How to differentiate your content on Facebook compared to your competitor?
http://campus.afaqs.com/testimonials/http://campus.afaqs.com/testimonials/http://campus.afaqs.com/participants/http://campus.afaqs.com/participants/http://campus.afaqs.com/trainers/http://campus.afaqs.com/trainers/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/programs-details/7-Facebook-Marketing-Programhttp://www.twitter.com/afaqscampushttp://www.facebook.com/pages/afaqscampuscom/199758523447592http://campus.afaqs.com/http://campus.afaqs.com/http://campus.afaqs.com/upcoming-programs/http://campus.afaqs.com/trainers/http://campus.afaqs.com/participants/http://campus.afaqs.com/testimonials/


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9. How can brands increase presence on Newsfeed?

10. Integrating other social media properties/platforms with Facebook

TEA/COFFEE BREAK

Session 3: Facebook Apps

11. How can brands use custom Open Graph to drive traffic and engagement

12. Three mediums of awareness and virality on Facebook

13. How can brands have the permanent place in the users FB Timeline

14. What role FB apps can play in marketing? How to build apps on FB (brief)? Type of apps one can create.

15. Importance of custom landing page on Facebook. How can I create custom landing page on Facebook

16. How to integrate Facebook on Brand's website/micro-site?

LUNCH

Session 4: Paid advertising on Facebook

17. Create your first optimized and tested Facebook Ad

18. Targeting possibilities via Facebook Ads

19. Marketing your Facebook Page.

20. Using Facebook ads to drive traffic to your website vs using Facebook ads to recruit fans and drive engagement. Which

one to opt for?

TEA/COFFEE BREAK

Session 5: ROI, Facebook Analytics & Insights

21. How to measure and what to measure on Facebook. How effective is your Facebook Marketing strategy?

22. What are the measurement parameters on Facebook?

23. What is net promoter score and how to calculate it?

Session 6: Assignment

Class Size: 30 seats

NOTE: Please bring your laptop/tablet. We will provide Wifi facility (complimentary).

SCHEDULE

Mumbai , 28 April, 2012

9am to 6pm @ LeSutra Hotel, Khar (W), Mumbai


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Trainer

Preetham Venkky

KRDS

Fee : Rs 6300*

* ( Special pricing for groups )Register

New Delhi, 19 May, 2012

9am to 6pm @ New Delhi

Trainers

Shubho Sengupta

Digital Marketing Consultant

Preetham Venkky KRDS

Fee : Rs 6300*


Bangalore, 16 June, 2012

9am to 6pm @ Bangalore

Trainer

Preetham Venkky

KRDS

Fee : Rs 6300*


CONTACT DETAILS
http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://void%280%29/http://void%280%29/http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=14http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=13http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkkyhttp://campus.afaqs.com/expert-trainers/3-Shubho-Senguptahttp://campus.afaqs.com/register.html?id=7-Facebook-Marketing-Program&vId=12http://void%280%29/http://campus.afaqs.com/expert-trainers/9-Preetham-Venkky


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[email protected] : 9958583401

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