ENGAGING EMPLOYEES

WITH CORPORATE

SOCIAL RESPONSIBILITY

Recommendations to run a successful

campaign

Set context early

• Establish the purpose, goals and outcomes expected

before the campaign kicks off.

• Allow participants to clarify expectations.

Involve staff in the planning phase

• Converge a core team, brainstorm on suitable

approaches.

• Integrate local office needs and factor challenges on the

ground.

Provide autonomy

• Allow local teams to establish their own rhythm of running

the campaign within the ambit of the overall theme.

• Empower managers to rope in enthusiastic people from

their teams to champion the cause.

Appeal to emotion

• Instead of ‘support the campaign by contributing funds’

share, ‘how Lakshmi got through school due to the funds

we contributed’.

• Provide opportunities for staff to engage with NGOs they

support.

Get leadership to participate actively

• Have leaders spearhead elements of the campaign and

lead by example.

Make life simpler for campaigners

• Provide easy-to-use templates and reduce time to market

for campaigners

• Create simple tools to gauge impact and progress of the

campaign.

Highlight success stories

• Recognize creative ideas and people who make a

difference to the campaign.

• Share best practices and refer them to the core team.

Report out periodically

• Consistent and periodic communication to stakeholders

on the progress and milestones covered

• Keep everyone on the same page and looking forward to

the campaign’s outcomes.

Engage in healthy competition

• Allow for teams to compete in garnering funds.

• It helps to give the campaign the attention it deserves.

Questions and comments?

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