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Presentation given at Institute of Economic Affairs Future of Consumer Finance Conference on 23 March 2010 on Engaging with the Web 2.0 Consumer.

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Page 1: Engaging With The Web 2 0 Consumer
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Socially ConnectedPlatforms

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EVER BEFORE

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$6.5m Twitter sales in 2009

300% increase

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#1 AD OF 2009TOP 10 OF EVERYTHING, 2009

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Whyso hard ?

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Being a part of the conversation

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Most organisations

People

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People

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GOING DOWN THE TOILET

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What should you do to engage?

Page 23: Engaging With The Web 2 0 Consumer
http://www.basini.com/
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