engauge - big data week - social media analytics - holly maust
Post on 17-Oct-2014
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Engauge - Big Data Week - Social Media Analytics - Holly MaustTRANSCRIPT
![Page 1: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/1.jpg)
![Page 2: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/2.jpg)
Holly Maust@hmaust
Director of AnalyticsEngauge
The Power Of Social Media Analytics#bdw13ATL
![Page 3: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/3.jpg)
![Page 4: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/4.jpg)
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The Power of Social Media Analytics
@adamkmiec we are data rich and
insights poor
![Page 7: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/7.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 8: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/8.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Report & analysis
![Page 9: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/9.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 10: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/10.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 11: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/11.jpg)
#bdw13ATL
The Power of Social Media Analytics
Increase Sales Y-O-Y by 10% with the assistance of social media
![Page 12: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/12.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 13: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/13.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 14: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/14.jpg)
The Power of Social Media Analytics
![Page 15: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/15.jpg)
The Power of Social Media Analytics
![Page 16: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/16.jpg)
#bdw13ATL
The Power of Social Media Analytics
Google Analytics•KPI’s can be set up as goals •Purchases•Downloads•Learn what content drives conversions with social audiences •Conversion path
![Page 17: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/17.jpg)
#bdw13ATL
The Power of Social Media Analytics
Increase Customer Loyalty
![Page 18: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/18.jpg)
The Power of Social Media Analytics
![Page 19: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/19.jpg)
#bdw13ATL
The Power of Social Media Analytics
Google Analytics•KPI’s can be set up as goals •Learn what content drives conversions with social audiences •Conversion path
![Page 20: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/20.jpg)
#bdw13ATL
The Power of Social Media Analytics
Increase Positive Sentiment About Customer Service
![Page 21: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/21.jpg)
The Power of Social Media Analytics
![Page 22: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/22.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 23: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/23.jpg)
#bdw13ATL
The Power of Social Media Analytics
• What are the terms that resonate with:
• Good customer service• Bad customer service• Volume of conversation• Learn & adjust your marketing
messaging, plan and goals accordingly
![Page 24: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/24.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 25: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/25.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 26: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/26.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 27: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/27.jpg)
#bdw13ATL
The Power of Social Media Analytics
• Comments • Mentions and Retweets • Shares User Engagement • Private Messages • Sent Messages• Likes• Repin• And about 500 more
![Page 28: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/28.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 29: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/29.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 30: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/30.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 31: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/31.jpg)
#bdw13ATL
The Power of Social Media Analytics
HARNESS THE DATA•Clarify goals and objectives•Identify KPI’s •Understand available tools/services•Identify metrics to measure KPI’s•Benchmark•Report & analysis
![Page 32: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/32.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 33: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/33.jpg)
#bdw13ATL
The Power of Social Media Analytics
• Analyze based on Goals>Objectives>KPI’s
![Page 34: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/34.jpg)
#bdw13ATL
The Power of Social Media Analytics
• Analyze based on Goals>Objectives>KPI’s
![Page 35: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/35.jpg)
#bdw13ATL
The Power of Social Media Analytics
![Page 36: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/36.jpg)
#bdw13ATL
The Power of Social Media Analytics
FINAL THOUGHTS - HARNESS THE DATA•Look at business objectives & goals•Think about measurement ahead of time•You don’t have track EVERYTHING•Be insightful with data not just report numbers•Don’t live in a silo
![Page 37: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/37.jpg)
#bdw13ATL
The Power of Social Media Analytics
QUESTIONS?
![Page 38: Engauge - Big Data Week - Social Media Analytics - Holly Maust](https://reader033.vdocument.in/reader033/viewer/2022061105/544144a7b1af9ff34b8b4699/html5/thumbnails/38.jpg)
Holly Maust@hmaust
Director of AnalyticsEngauge