Group leader : Ng Hong BinGroup Members: Yong Sing Yew Kong Zhen Chung Welson Lum Wei Jiunn Chong Yu Xuan Chong Wai Loon

BAK KUT TEH

Compare Two Businesss – Bak Kut Teh Restaurants

Ah Cham Bak Kut Teh - Klang

Sun Fong Bak kut Teh – Kuala Lumpur

Introduction

Ah Cham Bak Kut Teh • Located at Jalan Meru, Klang.

• Only has one generation and doesn’t have any branches yet.

• Founded by an old lady called Ah Cham, and her eldest son in 1995.

• The main product of this restaurant is Bak Kut Teh which serves in soup and sauce form.

A three person clay pot Bak Kut Teh (Soup) at RM 39.00

A one person clay pot Bak Kut Teh (Sauce) at RM 14.00

Chinese Donuts (油条 ) at RM 1.00

Chinese Traditional Tea at RM5.00

During the early years, Ah Cham and her family was extremely poor. Hence, Ah Cham opened a Bak Kut Teh restaurant to search for prosperity.

For its recent development, Ah Cham’s business recently is not as good as past few years.

Doesn’t have any future plan for her business.

Sun Fong Bak Kut Teh• Located at Jalan Imbi, Kuala Lumpur.

• There are totally 4 branches, 2 branches located at Kuala Lumpur, Malaysia and 2 branches located at Jakarta, Indonesia.

• The business was established since 1971 by Mr Low Kok Cheng which is the father of current owner.

They serve Bak Kut Teh in soup and sauce form. They also serve other dishes like seafood, fried dishes,

porridge, and etc.

The reason he started this business is to let more people taste the real traditional Bak Kut Teh.

Decide to open one more franchise in Jakarta and plan to expand their business to Macau, Australia, and China.

Comparative Analysis of the BusinessAh Cham Bak Kut

TehSun Fong Bak Kut

Teh

• Approximately 500-1000 shops of competitors in Klang.

• Jalan Imbi has only 3 shops of competitors.Top Competitors

Hon Ki Bak Kut Teh

Ah Her Bak Kut Teh

Ah Hee Bak Kut Teh

Yu Yi Bak Kut Teh

The CompetitorsAh Cham Bak Kut

Teh’s competitorsSun Fong Bak Kut Teh’s competitors

• Hon Ki Bak Kut Teh -does not provide good services.

• Ah Her Bak Kut Teh

- new opening shop.

• Yu Yi Bak Kut Teh - cheaper products. - business hours 6 a.m. to 9 p.m.

• Ah Hee Bak Kut Teh - business hours from 5 a.m. to 2 p.m. - only weekdays.

Strategies Employed By the BusinessAh Cham Bak Kut

Teh

• Open the shop early in the morning

• Good services

• Cordial attitudes

Sun Fong Bak Kut Teh

• Open the shop early in the morning.

• Has branches of shops.

• Promoting

Summary TableName of shop Ah Cham Bak Kut Teh Sun Fong Bak Kut Teh

Similarities 1) Both of them sell the same product --Bak Kut

Teh.

2) Both of the restaurants do not rise their price

at will because they have their own regular

customers.

 

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Differences

Menu1) No proper menu 1) a nicely designed

menu is provided

Advertising 2) None 2) social media,

internet and airplane

catalogue

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Current Branches 3)None 3) 4 branches, 2 in Malaysia,

2 in Jakarta, Indonesia.

Price4) The product price for

single person is RM13.

4) The product price for a

single person is RM15.

Summary TableAh Cham Bak Kut Teh Sun Fong Bak Kut Teh

Future plan 5) None 5) planning to expand to

Macau or China

Shop

Characteristi

c

6) outdoor shade ,does not

have air conditioning.

6) Separated into 2 parts,

air conditioned indoor

rooms and outdoor.

Obstacles Faced By New Businesses

•Financing Problems•Market Competitions•Quality of the Food•Getting Customers

Financing Problems

capital rental fees renovation fees maintenance fees

Market Competitions

Klang more than 500 shops very challenging

Quality of the Food

communication with the food suppliers fresher pork originality taste maintain their quality

Getting Customers

advertising produce some special features

Recommendation

Ah Cham Bak Kut Teh

Improve skills and strategies to manage the business.

Provide a proper menu.

Serve different types of food.

Need to be renovated.

Sun Fong Bak Kut Teh

Open branches in western countries.

THANK YOU!!