Key summary

HISTORY- COFFEE SHOPS ORIGNATED IN MIDDLE EAST IN THE YEAR 1511

- A PLACE WHERE PEOPLE sit AND ORDER EXOTIC DRINKS WHICH

ARE COFFEE

Map of middle east

- Coffee shops were made popular by British people

- Previously pubs and taverns were their main social hangout

- British people loved the caffeine taste and got addicted

- Soon, coffee shops became a new place for socialising

- Coffee shops first arrive in Malaysia in the year 1933

- Introduced during the British colonisation

- Coffee shops are referred to as ‘kopitiam’

- Kopitiams are seen serving coffee and toast back then until now

- ‘kopi’ culture transcend from traditional kopitiamscity cafes

- western coffee brands started to bloom amongst the younger generations

- Starbucks and coffee bean are examples of western brands

- These brands inspired young Asian affluent to open up

Brief description

- Chong kokkopitiam

- Located in klang, Selangor

- Establish in 1940 and last year(2015) is the 75th

- Coffee, toast bread, half-boiled eggs and ‘nasilemak’

- Open everyday from 6:30am -6:00pm

- Products are

- Tous les jours

- Located in bangsar,

kualalumpur

- First open in Malaysia 3 years ago in the year 2013

- Coffee, bread, pastry and various other food

- Open on Monday to Thursday 7:00am –11:oo pm and Friday to Sunday 7:00am –

Similarities

Pricing –reasonable and affordable price

Advertising media –advertising done through Facebook

Targeted market –locals and a few tourist

differencesHistory and

founder

Location of both shops are different

Only tous les jours has competitors to compete with in their area

Main products sold are mostly different

Number of workers are more in chong kokkoptiam

Business opening time

are different from each

other

Annual revenue has a big difference

Tous les jourshas more

customers than chong kok

koptiamBoth have different future plans for their business

Comparative

analysis

A.Number of competitors Chong kok

koptiam – 0 competitors

Tous les jours – 3 competitors

Tous les jours top 3 competitors

- Name: srinirwanamajurestaurant

- Main products: banana

- Long line of customers are always seen outside the restaurant

- name: raj’s banana leaf restaurant

- Main products: banana leaf rice

- Not as popular as sri nirwana maju

- name: ojo coffee house

- Main products: coffee and pastries

- Top competitor amongst the 3

b. Competition strategies Tous les jours:

- Well furnished shop

- Banners are placed outside for advertising purposes

- Great food and services quality given to customers

Chong kok koptiam:

- Price and quality of products maintained

- Product variant are kept minimal and consistent

c. Obstacles faced by new firms Chong kok koptiam:

- Location

- Less competition due to chong kokkopitiam not intending to compete

Tous les jours:

- Tlj is famous and has been in the business longer

- Rental expenses

- Parking in the area

4. Nature of the market Chong kok kopitam:

- Monopolistic

- Customer and shop routine play an important role

- Foreign customers are dependant to locals taste and craving preference

Tous les jours:

- Perfectly competitive due to location area

- Customer demand is high

Comparative analysis summary

I. Number of competitors:

Chong kokkopitiam : 0 competitors within the area

Tous les jours : 3 competitors

Ii. barrier to entry Chong kokkopitiam:

- Barrier to entry is weak

- Due to business owner not intending

Tous les jours:

- Barrier to entry is high

- Many similar business are known in the area

- Start up

iii. Differentiated or standardised products Chong kokkopitiam:

- Differentiated products

- Self-products are sold such as coffee

Tous les jours:

- Differentiaedproducts

- Provides good customer service

iv. Pricing power Chong kokkopitiam:

- Price taker

- Fixed price according to the market

Tous les jours:

- Price taker

- Business does fix high price to their products

Recommendation Chong kok

koptiam

Fully utilise the digital cashiering system

Redecorate and repaint the interior and

exterior

Tous les jours

Expand the shop Have more advertisement and

promotions

Conclusion As a conclusion, we as a group would

like to thank Chong Kok Kopitiamand Tous Les Jours to give us their

time to let us interview them for thiassignment. Also, we would like to thank our lecturer, Mr.Gopi for giving us this assignment and

providing guidance to us in order to complete this assignment. Through

this assignment we were able to learn a number of skills for example, how

Thank you