english assignment 04
TRANSCRIPT
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Stationery Business
ALVIN TAN SHING YEOU (0314850)
EUGENE PENG YAP SIANG (0315259)
BENNY TAN SHOWIE (0315447)
CHAN PIN QI (0314676)
MACY KHOR SEEM LENG (0315208)
LEE JO YEE (0314880)
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Introduction of Project
• 2500-3000 words comparative essay
• A comparative essay between three businesses in similar industry of different geographical locations.
• Compare the similarities and differences between three businesses.
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History of Stationery
• Stationary Manufacture Sector: • China 60%, Japan 30%, Malaysia, Thailand, etc 10%
• Local manufacture < 1980• Period of economy prosperity, 1990-2000
• Two main markets:• High quality product & Low quality product
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• Malaysia’s manufacturer: • Eliminated since 2000• Higher labor cost • High quality survived
• Internet era:• Retailing market competition Free
trade (Online Reader)• Online store interfaces for
consumer• Wealth for online dealer• Specific product can only found
from web
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• Two challengers: (since 1990)
• Global competitors• Flexibility of online dealer
vs
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• Vision Art (Sunway)
• Tee Seng (Tayor’s University)
• Heng Co (PJS 7)
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Vision Art
• 3, Jalan PJS 11/28,Bandar Sunway, 46150, Petaling Jaya
• 150 customers• Fully air-conditioned & (CCTV)
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• Mr. James, Miss Winnie and Mr. Franky • Being introduced to a stationery supplier • Stationary & Material retailer
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• At first start at area near Saito University then move to Sunway area.
• Customers: Previous: 80% students 20% outsiders Present: 50% students 50% outsiders
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Tee Seng
• Taylor’s University Lakeside Campus
• Serves 50 customers per day
• Fully air-conditioned and is
not occupied with CCTV.
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• Loo Tee Seng, 55 years old• Employ 2 Christians employees • To Pass his retire life & get to know Datuk
Loy. • Provide printing and photo stating service.
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Printing service
Binding service
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Heng Co
• Jalan PJS 7/15 known as Heng Co stationery shop
• 10 customers per day• Not occupied with any high
technology electronics appliances but just a traditional ceiling fan in a shabby condition.
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• Founder: Miss Chang Lin Lee• Reason: was threatened to open a stationery shop by a British man• No employees• Sell basic stationery, ice cream and other daily stuff such as battery
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1. Vision Art
• Expand business size
(Scale, Space, more type of Product)
• Discount
(Membership Card, Corporation with other shops, Student Price)
Recommendation
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2. Tee Seng
•Reasonable price
(Price ↓ Demand ↑)
•Increase sales profit
(Cover high rental fee)
•Wider type of product
(Fully utilized superior location)
Recommendation
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3. Heng Co
•Better impression
(Renovate, Rearrange, New Rack, Obvious )
•Reformation of outlook
(Attractive logo, Signboard)
•Unwanted furniture
(old rotan chair, altar)
Recommendation
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CONCLUSION
In conclusion, the Vision Art is the most successful among the three stationary shops because :• its diversity of goods • cheaper price• Strategy location• Established good relationship with supplier• Good strategy planning
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DIFFERENCES AND SIMILARITIES OF THREE STATIONERY SHOP