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A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations

Dessert Business Shop

Key Summary• Assigned to conduct a comparative research. • Decided to compare two desserts shops.

-(Haraju Cube & Sweet Hug House)• Haraju Cube : Empire Damansara , Kuala Lumpur.• Sweet Hug House : Kampar , Perak.• Aim: To compare the businesses in terms of business strategies,

number of competitors, geographical location , number of branches, main product , revenue and daily number of customers.

History of Desserts• Dessert is a course that is included in a main meal, and the word

‘dessert’ is originated from French word ‘desservir’ which mean of “to clean the table”.

• Include mostly sweet food, but may include coffee, cheese, nuts of other savours.

• Sweets were founded to feed for the god in Mesopotamia and India. • Baked goods have been around the world for thousands of years and the

art of bakery was developed early during the Roman Empire. • Most goods that were baked by bakeries were pies, bread, cakes and

others. • In this generation, bakery and pastry are separated into dessert and non-

dessert shops

HARAJU CUBE

SWEET HUG HOUSE

Haraju Cube, Empire Damansara

Location Map

Basic Details of Haraju Cube

• Founder: Kent Ong & Daichi Fukuzato• Business running time: 1 year• Founded date: December 2014• Famous dishes as Shibuya-style Japanese honey

toast• Address: 103 Level 1, Empire Damansara,

Damansara Perdana, Jalan PJU 8/8, 47820 Petaling Jaya, Selangor , Malaysia.

• Quantity of employee: 12• Quantity of Daily customer: Around 150

customers• Type of customer: University student, teenager.• Annual Revenue: RM216K

Main Products

Main competitors of Haraju Cube

• Near to Haraju Cube• Different style of dishes

compare to Haraju Cube• Price will be cheaper

compare to Haraju Cube• Near to the elevator so

will get the customer’s attention first then Haraju Cube.

Metal Box

• Near to Haraju Cube• Main products are

western food and coffee• They have more variety

choices compare to Haraju Cube.

• Their decoration is more attractive for the teenager to capture photo as that’s a trend nowadays.

Seven Cups

• Menu is clear and simple

• Their products is more common and more acceptable to the customers

• They are specializing in different kind of coffee as they will explain the taste of the coffee.

Strategies to overcome the competitors

• Bring in the new trend of dessert- Shibuya Honey Toast

• The atmosphere of the design in the café

• Photogenic and artsy food decoration and beverages to increase the crowd of customers

• Every products is made by themselves and it’s freshly out.

• The ingredient they use is high quality to have an high quality of food outcome.

Recommendation

• Hire more worker to reduce workload of preparation and increase the productivity

• Expand their branch to increase the popularity and gain more customer.

• Therefore, the ingredient won’t be wasted due to the lack of customers.

Sweet Hug House, Kampar

Location Map

Basic Details of Sweet Hug House

• Founder: Ng Kam Wai and Cheng Phooi Leng• Business running time: 3 years• Founded date: November 18th, 2012

• Famous dishes are cheesecake and chicken chop as it sold western food and dessert and it’s all by their own recipe

• Address: 2236, Jalan Batu Sinar, Taman Bandar Baru 31900 Kampar, Perak, Malaysia.

• Quantity of Daily customer: Around 150 customers

• Type of customers: Mostly are family, and included students.

• Annual Revenue: Around RM100K

Main Products

Main Competitors of Sweet Hug House

Super Soya Beancurd

• It’s a famous traditional dessert that accepted by most of the customers.

• Selling other type of dessert so can attract more customers.

• Insert information as the benefit of having their dessert

Bread Espresso Dessert

• Selling bread instead of dessert as much compare to another café

• Got a self-taught barista making coffee at there and make coffee art on it.

• Their name is easier to recognize as “B.E.D”

JJ Cafe

• Different concepts of decoration in the café such as funky bear and piano to attract the teenager to capture the photo while dining in.

• Have more variety compare to other shops.

• Their food’s price is reasonable as a nice atmosphere café.

Strategies to overcome the competitors

• Reasonable and affordable food and beverage price

• Change decoration frequently due to the festival season to attract the attention of customer and to blend into their culture.

• Unique recipe that create by owner themselves so will be outstanding from the other business.

• Change the menu every 2 to 3 months to fulfils customers’ requires.

Recommendation

• Apply advertisement to promote their shop and gain the popularity to gain more customer.

• Provide more promotion to the customers especially students to let them can be afford the price of food.

Obstacles face by new business who wish to enter the market

• Do not stand a chance to compete with others• Business probably would not sustain for a year or

even six months• Lack of capital.• The loyalty of the customer to their fixed shop.• Lack of experience.• Lack of flexibility when facing financial crisis.

• Haraju Cube is more commercially successful.• There are a few aspects to support this statement :

It is located in Empire Damansara, Kuala Lumpur. It is a new mixed development which aims to

satisfy both business and lifestyle needs. The location itself can be assessable from different

other directions through many highways. The aspect of income.

Conclusion

Bread Espresso Dessert Café (BED) @ Ipoh (2014, February 2) Retrieved from http://alwaystravelicious.com/2014/02/02/bread-espresso-dessert-cafe-bed-ipoh/JJ Lifestyle Cafe @ Jalan Kampar, Ipoh (2013, August 3) Retrieved from http://www.j2kfm.com/jj-lifestyle-cafe-jalan-kampar-ipoh/That Heavenly Slumber @ b.e.d. (Bread Espresso Dessert) (2012, October 6) Retrieved from http://www.j2kfm.com/bread-espresso-dessert-b-e-d-medan-istana-ipoh/Dessert (2016, January 6) Retrieved from https://en.wikipedia.org/wiki/Dessert

Bibliography

ReferencesA brief History of Desserts ( Irtiqa RSS) Retrieved from http://www.irtiqa.co.za/a-brief-history-of-desserts. Accessed on 2 January 2016. History of Baking and Pastry Cooking (History of Baking and Pastry Cooking)Retrieved from http://www.pfisterconsulting.com/history.htm. Accessed on 2 January 2016. Harajuku (Urban Dictionary) Retrieved from http://www.urbandictionary.com/define.php?term=Harajuku .Accessed on 30 December 2015. Haraju Cube (Time Out Kuala Lumpur) Retrieved fromhttp://www.timeout.com/kuala-lumpur/restaurants/haraju-cube . Accessed on 30 December 2015. Sweet Hug House (Foursquare) Retrieved fromhttps://foursquare.com/v/sweet-hug-house/50ba1aece4b04656297d6f0d . Accessed on 30 December 2015 10 Spots Not To Be Missed in Empire Damansara | OpenRice Malaysia (OpenRice Malaysia) Retrieved from http://my.openrice.com/klangvalley/article/10-spots-not-to-be-missed-in-empire-damansara/735 . Accessed on 31 December 2015 Seven  Cups & Epique, Empire Damansara, Damansara Perdana (The Garden NOM)Retrieved from https://thegardennom.wordpress.com/2015/02/26/seven-cups-epique-empire-damansara-damansara-perdana/. Accessed on 31 December 2015 JJ Cafe @ Ipoh, Malaysia (Always Travelicious) Retrieved from http://alwaystravelicious.com/2013/11/07/jj-cafe-ipoh/. Accessed on 1 Jan 2016  Bread Espresso DessertRetrieved from http://softshellcrabtemaki.blogspot.my/2012/10/life-in-bed-bread-espresso-dessert.html. Accessed on 3 Jan 2016.