ppt assignment
TRANSCRIPT
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SUMMER TRAINING PROJECTON
CONSUMER BEHAVIORAT
PANTALOONS RETAIL STOREDIAMOND PLAZA MALL DUMDUM
BYSOUMYAJIT BANERJEE
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OBJECTIVES OF THE STUDY
1.Where Pantaloons stands in the competitive market
2.What are those factors that makes a brand famous
3.What are the reasons of loyalty to a brand
4.What is the general spending on apparels and how frequent do the customers visit.
5.Whether the majority of the respondents are giving 5 on the various scales of service.
6.To feel the pulse of the customers
7.What else the loyal customers are wanting from us
8.Most preferred mode of advertisements
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METHODOLOGY
I primarily worked with the primary data . And I surveyed through questionnaire and observation and interviews.
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DATA INTERPRETATION AND DATA ANALYSIS
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SEX PERCENTAGE OF RESPONDANTS
1.Male-93
2.Female-139
140%
260%
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DO YOU PUT A GREAT AMOUNT OF CONSIDERATIONS AND WEIGH ALL OPTIONS BEFORE MAKING A PURCHASE
1.Yes-1312.No-104
156%
244%
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DO YOU THINK GOOD OFFER PLAYS AS A CATALYST WHILE PURCHASING
1.Agree-1792.Disagree-53
177%
223%
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DO YOU THINK PANTALOONS IS A COMPLETE RETAIL OUTLET?
1.Yes-942.No-138
41%
59%
1 2
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1.YES-2352.NO-0
100%
DO YOU THINK SHOPPING @ PANTA-LOONS IS AN EXCITING EXPERIENCE?
1 2
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DO YOU VISIT PANTALOONS BECAUSE OF CONVENIENCE OF LOCATION?
1.Yes-1962.No-36
84%
16%
1 2
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DO YOU VISIT PANTALOONS BECAUSE OF LOW PRICES?
125%
275%
1.Yes-582.No-174
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DO YOU VISIT PANTALOONS BECAUSE OF PRESTIGE ISSUE?
19%
291%
YES-22NO-210
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DO YOU VISIT PANTALOONS BECAUSE VARIRTY OF PRODUCTS AVAILABLE HERE?
1.YES-177
2.NO-55
76%
24%1 2
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DOES PANTALOONS GIVE BETTER DISCOUNTS THAN OTHER RETAIL OUTLET
158%
242%
1.Yes - 1352.No - 97
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DOES PANTALOONS HAVE BETTER AMBIENCE THAN OTHER RETAIL OUTLET?
175%
225%
1.Yes – 1732. No - 59
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DOES THE VISUAL DISPLAY OF A PARTICULAR BRAND ATTRACT YOU TOWARDS THAT BRAND AND PLAYS A PIVOTAL ROLE WHILE PURCHASING?
184%
216%
1.Yes –194 2. No - 38
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FREQUENCY OF SHOPPING
15% 2
17%
328%
443%
56%
1.Everyday-12,2.Weekly-40,3.Only On Weekends-64,,4.Monthly-
100,5.Quarterly-15
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FREQUENCY OF VISIT
138%
238%
315%
49%
1.Once in a Month-90,2.2-3 Times-88,3.3-6 Times-34,4.More Than 6-22.
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HOW IMPORTANT IT IS TO GET MANY IN QUANTITY OF THE DESIRED PRODUCT
153%2
38%
39%
1.Extremely Important-123.2.Very Important-89.3.Avarage-21
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HOW MUCH DO YOU MONTHLY SPEND ON CLOTHING?
19%
236%
328%
426%
1.Rs.1000-Rs.3000=21,2.Rs.3001-Rs.6000=85,3.Rs.6001-
Rs.9000=66,4.Rs.9001 & Above=62
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IF YOU PREFER TO SHOP IN DISCOUNT SEASON,WHICH DISCOUNT SEASON WOULD YOU PREFER?
1.Monsoon Sales(June/July)-45
2.Winter Sales(Mid Feb)-36
3.Pre Festive Sales-(Dewali,Eid,Christmass)-152
119%
215%
365%
Chart Title
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IMPORTANCE OF COMPANY NAME AND LABEL
158%
235%
36%
41%
1.Extremely Important-1362.Very Important-82
3.Average-134.Less Important-25.Least Important-0
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IMPORTANCE OF PACKAGING OF THE PRODUCT
1.Extremely Important-117
2.Very Important-93
3.Average-21
4.Less Important-3
5.Least Important-
150%
240%
39%
41%
Chart Title
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MOSTLY VISITED LARGE FORMAT STORE
1.Pantaloons 73
2.Shopper’s Stop 44
3.Westside 65
4.Reliance 50
131%
219%
328%
422%
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SHOPPING @ PANTALOONS IS VALUE FOR MONEY
125%
246%
321%
46%
52%
1.Strongly Agree-592.Agree-1093.Neutral-49
4.Disagree-145. Strongly Disagree-4
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WHERE DO YOU BUY YOUR APPARELS FROM?
19%
251%
322%
414%
55%
Nearby Garment Store-32Pantaloons-179
Shopper’s Stop-77Westside-48Reliance-18
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WHEN PANTALOONS GETS OVERCROWDED
139%
245%
317%
1.Wait for Sometime-902.Come next Day-104
3.Go to some other retail outlet-39
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WHAT KIND OF DISPLAY WOULD YOU PREFER?
1 2 30
50
100
150
200
250
On Hanger- 232On Shelf-0
Other-0
Series1
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WHICH OF THE FOLLOWING RETAIL YOU HAVE VISITED?
114%
220%
322%
427%
517%
1.Vishal Mega Mart-2.Reliance Retail-89
3.Westside-784.Shopper’s Stop-58
5.Spencers-51
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THE 'X' FACTOR FOR CHOOSING A BRAND
20%
20%
19%
20%
21%
Quality52 Price-52Fit 30
Fabric 47Design -52
Quality Price Fit Fabric Design
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SATISFACTION LEVEL ON STAFF
135%
253%
312%
Very Satisfied-82Satisfied-124Neutral 27
Dissatisfied 0Very Dissatisfied 0
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SATISFACTION LEVEL ON SERVICES
126%
257%
315%
41%
Very Satisfied 62Satisfied 134
Neutral 36Dissatisfied 0
Very Dissatisfied 0
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SATISFACTION LEVEL ON OVERALL SHOPPING
11%
23%
310%
455%
531%
Very Dissatisfied-3Dissatisfied-6
Neutral-23Satisfied-130
Very Satisfied-73
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SATISFACTION LEVEL ON LOCATION
146%
246%
38%
Very Satisfied-107Satisfied--107
Neutral--19Dissatisfied--0
Very Dissatisfied-0-
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NON FOOD ITEMS YOU BUY FROM RETAIL STORES
1.Clothing-130.2.Footwear-0.3.Cosmetics-26.4.Accessories-26.5.Bags & Belts-20.6.Others-0
162%
314%
414%
510%
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PREFFERED MODE OF ADVERTISEMENTS
1.Television Advertisements-82
2.Newspaper-44
3.Magazines-36
4.Hoardings-15
5.Radio Stations-58
135%
219%
315%
46%
525%
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LADIES ETHNIC WEAR SPECIAL SEGMENT
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HOW MUCH DO YOU NORMALLY SPEND ON A DUPATTA?
180%
220%
1.Less than 500-1202.500-700-30
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HOW MUCH DO YOU NORMALLY SPEND ON A KURTI?1.Less Than 500=5
2.500-700=21
3.700-1000=75
4.More Than 1000=50
13% 2
14%
350%
433%
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HOW MUCH DO YOU NORMALLY SPEND ON A SALWAR OR A CHRIDAR?
1.Less Than 500-0
2.500-700=50
3.700-1000=100
233%
367%
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WHAT KIND OF BOTTOM DO YOU PREFER WITH KURTI
1.Normal Salwar-10
2.Patiala Salwar-40
3.Cotton Churidar-10
4.Knitted Churidar-5
5.Harem Pants-35
6.Dhoti Pants-0
7.Tights-50
7%
27%
7%3%
23%
33%
WHAT KIND OF BOTTOM DO YOU PREFER WITH KURTI
1 2 3 4 5 6 7
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WHEN DO YOU PREFER SHOPPING?
1.Discount Season-0
2.Regular Days-0
3. There is no particular timing,it depend on my mood & free time I get-231
1 2 3
0 0
231
Series1
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WHICH IS YOUR FAVOURITE BRAND?
1.Biba-80
2.Rangmanch-30
173%
227%
WHICH IS YOUR FAVOURITE BRAND?
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WHERE DO YOU SHOP THE MOST FOR KURTAS?1.Pantaloons-45
2.Westside-30
3.Shopper’s Stop-30
4.Biba-45
130%
220%
320%
430%
Chart Title
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RECOMMENDATIONS & CONCLUSIONS1.Introduction of “Gift Box”-where any complaints from the customers will be considered as a gift.
2.Introduction of “Baby Zone” in every Pantaloons-where babies can freely play in that area ,whereas their parents can enjoy shopping
3.Construction of a washroom and toilet especially in diamond city Pantaloons customers visiting
4.Arrange to provide drinking water in different places at the store
5.Job Satisfaction in the employees should be enhanced
6.Introduction of new popular brands into the store for gents speciallly
7. Always remain in the hypein public for some happenings.Public memory is short.So time to time let them remember about Pantaloons
8.Introduction of “ Baro Mase Tero Parbon”-which will be a bengal specific project.
9.Introduction of “Unity In Diversity”-Celebrations for All-where all the occations of all communities will be celebrated