enhance your inbound sales strategy with video · enhance your inbound sales strategy with video j...
TRANSCRIPT
ENHANCE YOUR INBOUND SALES STRATEGY WITH VIDEO
J A S O N P R I C E
Tiger is giving this shot a lot of thought as he stands over the ball
Tiger addresses the ball
There is a sound of the golf club connecting with the golf ball
The ball lands on the green and begins to roll towards the hole
Crowd starts to murmur
The ball rolls into the hole
The Crowd Cheers
Tiger celebrates with his caddy
ONE OF THE GREATEST SHOTS
I N G O L F
55 38
VISUAL CUES TONE OF VOICE
WHY IS VIDEO EFFECTIVE
D I D Y O U K N O W …
7
TEXT
WHICH MESSAGE IS MOREE N G A G I N G ?
Lead Introduction
Prospecting
Unsold Follow Up
Purchase Thank you
Referrals
Nurture
W H A T T O R E C O R D
PERSONALIZED VIDEOS
TYPICAL EMAIL
INBOUND LEAD RESPONSE
UNSOLD FOLLOW UP
HOW TO MAKE A GREAT VIDEO
Equipment – mobile
phone or webcam
GEAR
Use the persons name
PERSONALIZATION
Don’t read from a script
RELAX
Be yourself
AUTHENTIC
Turn the phone
to landscape
ORIENTATION
Use a call to action
INTERACTION
S T E P B Y S T E P
TIPS FOR LOOKING GREAT
Raise Camera To Eyeline
Distance From Camera
Lighting
Clean Up Your Background
ANIMATED GIF
S E L L I N G A N D A W A R E N E S S
Webinar
Product Videos
Personalized Videos
Thought Leadership
Quotes and Complex Documents
Customer Testimonials
BEST PRACTICES
ACCOUNT MANAGEMENT
Improve Retention
Product Updates
Training
Troubleshooting
Progress Reports
Upsell
A C C O U N T M A N A G E M E N T
BEST PRACTICES
EMAIL SIGNATURE
Keep it short
Create an outline
Film in different locations
Equipment
-iPhone, External Mic, Tripod
Implementation - Onboarding
E M A I L S I G N A T U R E
BEST PRACTICES
AUTOMATED EMAILS
AUTOMATED VIDEO EXAMPLE
How do you use video in
your outbound strategy?
OUTBOUND
OUTBOUND CADENCE
Week Monday Tuesday Wednesday Thursday Friday
1 1 - Email 2-Call 3 - Call
2 9 – Video Email 11 - Call
3 17-Email
4 23 - Email 25 – Call
5 29-Call 31 – Final Email
Adding Video to an introduction email
O F P E O P L E
72%B O O S T S R E S P O N S E R A T E S
3X Would rather use video to learn
about a product or service
Video increases click through rate
C L I C K T H R O U G H R A T E B Y
50%
STATISTICSA B O U T V I D E O
WHAT TO TRACK
T H E W R A P U P
Make a strong first impression when contacting new leads
Use video throughout all stages of the sales cycle
Be Yourself and let your personality shine
FINAL THOUGHTS
ENHANCE YOUR INBOUND SALES STRATEGY WITH VIDEO
J A S O N P R I C E
J A S O N @ C O V I D E O . C O M