Michael A. Lesniak SK planet

Enhanced Shopping: Delivering Value with Hybrid Proximity

1

๏ About SK planet ๏ Offline-to-Online Services Portfolio ๏ #1 in Korea: Delivering Value with Hybrid Proximity ๏ Enhanced Shopping for Global Partners

No.1MobileOperator27MSubscribers(50%marketshare)

3rdLargestConglomerateinS.Korea

No.1DigitalwalletinS.KoreaandtheleadingO2Otechnologyplatform

IntegratedVerticalsNo.1OpenMarketplaceinS.Koreawithmore-than$6BGMV

Coalitionloyaltyprogramwith37Mmembers

LeadingO2OandeCommerceServicesOperator

About SK planet

2

NewServices

Syrup WalletSyrup Wallet is the No. 1 Digital wallet in S. Korea as well as the leading O2O Marketing Platform generating value for both customers and our brand partners

Product Features

Wideselectionofloyaltymemberships,coupons,andgiftcards

DailyPromotions

MembershipCards

RecommendedDiscounts

Leveragesproximitytechnologyandusagetonotifycustomersofrelevantoffers

IntegratedwithverticalserviceslikeOKCashbag,Gifticon,andSyrupOrder

3

30% of Korean Pop. are Active Users

OK Cashbag

Product Features

OK Cashbag is the world’s leading coalition loyalty program with more than 50,000 participating merchants and 38 million members

Theworld’sleadingintegratedloyaltyprogramwith38millionmembers

RecommendedOffers

Multi-EarnOpportunities

Multi-BurnOpportunities

Earnpointsatpartnerretailersandbrandsonline,offline,andgames

Spendpointsatpartnerretailersandbrandsonline,offline,games,orGifticon

4

70% of Korean Pop. are Active Users

Gifticon

Product Features

Launched in 2006, Gifticon is a digital gifting platform and is the world’s first mobile voucher service; partners can promote products through discounts on item-based gift vouchers

Giftrecommendationscustomisedforspecialholidaysanduniqueevents

GiftsforSpecialEvents

GiftsfromtheThemeShop

GiftsfromFavoriteBrands

CuratedgiftsintheThemeShoptoshopforcommonusecases

Favoritebrandshighlightedandcuratedbycommongiftcategories

Launched 2006 47

5

Syrup Pay

Product Features

Syrup Pay is Korea’s first web-based payment service that offers users a fast and convenient way to pay for all SK Planet services, including its online marketplace 11st

IntegratedwitheCommerceMarketplacetomakecheckoutforefficient

SyrupPayOne-clickpayment

PINAuthentication

IntegratedwithO2Oservicestomakeofflinepaymentmoreefficientandaffordable

Paywithanynetwork-brandedcard,mobilephone,orviabankaccounttransfer

68,700원

68,700원

One-timeLoginandSetup

6

Launched 04.2015 14 Banks integrated for account or card payments

SK planet has partnerships with global brands across all retail categories including Department Stores and Shopping Malls, Convenience Stores, Lifestyle, Entertainment, Beauty, Travel, etc

Select Partners

Retail Partners

7

Delivering Value with Hybrid Proximity

Overview of O2O

SK planet delivers value to customers and merchants by enhancing our flagship eCommerce, Loyalty, and Wallet services, integrated verticals, and partner services with Hybrid Proximity

8

Value(Rewards,Discounts,Etc)

Customers Merchants

etc…

3rdParties(SKplanetSDK)

Hybrid Proximity

BLE, Wi-Fi, Geofence

Online Offline

Online Offline

Value(FootTraffic,CustomerIntent)

Enhanced Shopping for Global PartnersSK planet’s vision for Enhanced Shopping is to close-the-loop for the entire customer journey so our customers want to engage with their favourite brands anywhere

Delivering Value to Customers

InitiateVirtuousCycle ReachCustomersAnywhere

ReasontoGO/BROWSE

PULLintoStore

DRIVEPurchase

ENGAGEatHome

AtHome NearStore

InStore InAisle

MOBILEAPP

9

Customers

Enhanced Shopping initiates customers in a virtuous cycle which leads to appreciated value over time as they become more invested in our partner brands

Engagement Model

RelevantMessaging

TRIGGER ACTION REWARD INVEST

EngagesCustomer RewardsCustomer RetainsCustomer

Leverage�proximity�&�loyalty�to�deliver�customers�relevant�messages�at-home,�nearby,�or�in�the�store

Messages�invite�customers�to�take�actions�which�engage�them�with�retail�and�product�brands

Actions�lead�to�rewards�in�the�form�of�discounts�and�loyalty�points

Customers�become�more�invested�in�partner�retail�and�product�brands�as�they�accumulate�rewards

Appreciating Value

10

Enhanced Shopping for Global Partners

11

Thank YouMichael A. Lesniak

SK planet

malesniak@sk.com www.linkedin.com/in/malesniak @malesniak13

www.skplanet.com