Delivering online shopping experiences as unique as your customers

For you.

DIGITAL COMMERCE PERSONALIZATION SOLUTIONS

Seamlessly integrated with

The double-digit growth of ecommerce has fueled high expectations and put retailers under pressure to deliver excel-lent customer engagement as well as increased revenue and loyalty. However, the reality is this: custo-mers are expensive to acquire and even more challenging to keep, conversion rates are stuck and average order sizes are flat.

Pressure to Perform

The most common response to increase revenue has been to invest in paid search marketing. Unfortunately, with everyone deploying the same tactic, it is an increasingly expensive way to

drive revenue. While driving traffic continues to be a fundamental element of a broad ecommerce strategy, you also need a plan to improve the customer experience on your site.

The Baynote Customer Experience

With Baynote, you have the power to give consumers what they want, when they want it. You understand what buyers are looking for and engage them in the most relevant way – in the moment, whether they’re interacting with your brand on an ecommerce website, a smartphone, a tablet or through a digitally enabled in-store sales associate.

Baynote Solutions

Regardless of where your customer lands on your ecom-merce site, you want them to have an engaging experience; before, during and after the sale is made. Baynote solutions engage customers along the way across a

variety of touch points. Relevant landing pages are delivered with Baynote Personalized Landing Pages. Personalized Onsite Recommendations amplifies your merchandising strategies by automatically driving relevant, dynamic product and content recommendations across cate-gory, product and cart pages.

The final piece, Personalized Email Recommendations ensures that you maintain a relevant and personal relationship with your customer after the sale and beyond. Combined, these solu-tions ensure that you offer the best possible customer experi-ence to your shoppers.

Personalized shopping experiences

The Baynote Customer Experience Layer and solutions observe consumer behavior to infer what they are looking for and then act in the moment, to display compelling content and products across touch points. Baynote’s sophisticated capabilities allow organizations to deliver a superior consumer experience with great results.

Improved customer experience, can increase ecommerce KPIs like engagement, return visits, conversion rates and revenue.

Baynote revolutionizes the customer experience across touch points by acting like a virtual sales agent.

„Within that first 90 days, the product basically paid for itself with the incremental revenue that we got from Baynote.“

-- Victoria Reuter, Site Optimization Marketing Manager, Urban Outfitters

Baynote’s integration with Demandware is an easily down-loadable cartridge that acts as a pipeline to deliver Personalized Onsite Product and Content Recommendations to all of the products on your site. A few simple steps to set up the Baynote observer tags and establish a catalog feed are all you need to start the process.

By integrating with Baynote’s patented technology, Demandware clients will immediately benefit from personalized recommenda-tions delivered seamlessly across all of your retail touch points. Our experienced Engagement Management team will work with you to support your integration and get you on your way to enjoying all of the performance, administrative and reporting bene-fits of an integrated solution.

All Baynote Solutions are delivered as software-as-a-service and are easily integrated with your product catalogs, e-commerce platforms, search engines, web analytics and other systems to deliver persona-lized recommendations across all touch points.

Baynote products supported include:- Personalized Product and

Content Recommendations- Personalized Landing Pages- Personalized eMail- Personalized Chat- Seamlessly integrated with

Demandware

By observing the way consu-mers engage with content and products, and tracking impor-tant clues about interests and purchase intents, Baynote infers what a customer is looking for and acts to deliver relevant and personalized content and products that fit.

Your Virtual Sales Agent

Baynote observes every visitor engagement to understand customer intent. We observe the search terms shoppers used to find your site, terms they use onsite, and their onsite micro-behaviors such as clicks and dwell time spent on content. Our patented technology then matches the individual visitor’s search terms and session behavior with the engagement patterns of other like-minded visitors to infer what they are most likely to be looking for.

In addition, Baynote uses other data sources such as past purchases, geo-location and demographics to further perso-nalize the customer experience. Merchandisers meet their specific business objectives by custo-mizing rules to adhere to best practices. Baynote solutions then deliver compelling content and products, in the moment. The result is a personalized shopping experience for your customer that drives maximum engagement, conversion and lifetime value.

Respond to Changing Trends

Baynote identifies meaningful new clusters of buyer intent in the moment, without manual

intervention, so merchandi-sers can respond to changing consumer needs with the right products and content. This automated learning can then be adapted by adding rules that tailor the shopping experience to meet specific business needs; for example, blacklisting certain products and promoting high-margin products.

Minimal IT Burden

Baynote frees retailers from these constraints and delivers a fast ROI by enabling change without long, arduous IT effort. Baynote is software-as-a-service (SaaS), which enables clients to get up and running in days, not months. Simply apply our lightweight tags – or leverage existing tags – and let the Baynote personalization solution start working for you.

Baynote Delivers Results

Baynote connects to all systems in the ecommerce environment, allowing retailers to manage and deliver consistent experiences. With Baynote, you can provide personalized experiences in paid search landing pages, onsite search results pages, site pages, chat interactions and email – seamlessly connected though a common layer.

When users click on Baynote recommendations, they convert 20% more frequently than those that don’t – increasing conver-sion and average order volume. Baynote’s sophisticated capabili-ties allow organizations to deliver a superior consumer experience with great results.

One apparel retailer saw a

223%increase in conversions with Baynote.

BEFORE AFTER

1.73%

3.86%

About BaynoteBaynote is a leading provider of personalized customer experience solu-tions for multi-channel retailers. Using Baynote’s patented approach, retail-ers personalize the shopping experience in the moment across touch points, increasing consumer engagement, conversions and order values. Based in San Jose, Calif., with offices in the U.K. and Germany, Baynote’s personaliza-tion solutions are trusted by more than 300 of the world’s most well-known brands, including Anthropologie, Bluefly,  Campbell’s, Crate & Barrel, Dell, J. Crew, Jockey and Urban Outfitters. BE EXCELLENT is Baynote’s exclusive partner in Europe. For more informa-tion about Baynote Europe, visit http://www.baynote.de; read our blog and follow us on Twitter @Baynote.

To learn more, contact: sales@baynote.deWithin EMEA.: +49 3641 5594523U.K. & Ireland: +44 20 3 514 1153

About DemandwareDemandware (NYSE: DWRE), is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, imple-ment and manage their own customized ecommerce sites, including web-sites, mobile applications and other digital storefronts. For more informa-tion about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Baynote Europe c/o BE EXCELLENT GmbH Rosenthaler Str. 51 10178 Berlin Germany

© Copyright 2012 Baynote Inc. & BE EXCELLENT GmbH All rights reserved. Baynote and the Baynote logo are trademarks of Baynote, Inc. All other product and company names may be trademarks or registered trademarks of their respective owners. BN-CS001-032712

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