enjeux du croisement social local mobile - nicolas nova - near future lab
DESCRIPTION
Présentation de Nicolas Nova, Consultant au Near Future Laboratory et enseignant HEAD lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".Quels sont les différents types d'applications mobile géolocalisées et un panorama des enjeux de ces services pour les usagers : quelles opportunités ? Quelles limites ? Quelles leçons à tirer depuis cinq ans ?TRANSCRIPT
WWW.NEARFUTURELABORATORY.COM
SOCIAL/LOCATION/MOBILE
FIRST, LAUSANNE
NICOLAS NOVA, 08.03.2012
OUVERTURE DES FREQUENCES GPS (1996)2
OLDSMOBILE GUIDESTAR (1996)3
DE MULTIPLES APPLICATIONS4
DES ATTENTES DECALEES DANS LE FUTUR5
"Location-aware service integration into applications began. A critical mass of network and device support will occur through 2006"Gartner, 2003
“Once devices were location-aware, business applications were expected to take advantage of the capabilities in the next two to five years“Gartner, 2006
DONNEES D’USAGE6
EVOLUTION DES ARCHETYPES
TomTom (navigation)Garmin (navigation)Mogi (game)Botfighters (game)GeoNotes (location-based forum)Active Campus (social compass)...
TomTom (navigation)Garmin (navigation)Dash (navigation)Dodgeball (social compass)Plazes (social compass)Jaiku (social compass)Jabberwocky (proximity)SpotMe (proximity)Flickr geotagging (my marks)...
TomTom (navigation)Garmin (navigation)Dash (navigation)Foursquare (guidance+social compass)Gowalla (guidance+social compass)...
timeTrends:
Navigation platforms as the first killer app, multi-user applications still slow to be adopted
Location-based content as a recurring archetype with different forms: messages (wave 1) or Augmented Reality (wave 3).
Social compass as a Holy Grail (“where are you?”). Lots of similar offers.
Lots of games in the first wave, less in the second, a reasonable number now and use of game mechanics in non-game platforms.
Wave 1
Wave 2
Wave 3
7
LEÇONS > TECHNIQUES DE POSITIONNEMENT8
Ref: “35 ways to find your location” by Chris Heathcote (eTech 2004)
time
cultural clues(phone code? wifi providers? language?)
cell ID
observed time difference
time difference of arrival
angle of arrivalGPS
postcode
zipcode
street names
business names
landmarks
Public transport stops
location street signs
compass + accelerometers
WiFi triangulation
IP
Bluetooth
LEÇONS > THE “EMPTY ROOM” PROBLEM9
LEÇONS > LE PROBLEME DES INFRASTRUCTURES10
11LEÇONS > CHECK-IN / AUTO-DECLARATION
“SECOND-ORDER LBS”12
City Warfare (construit sur Foursquare)
FACILITER L’ADOPTION > “GAMIFICATION”13
Foursquare Gowalla
INTERFACES DEPORTEES14
PLATFORMES (7SCENES)15
LE FUTUR DANS LES DONNEES16
NICOLAS NOVA
www.nearfuturelaboratory.com
THANK YOU MERCI GRACIAS DANKE GRAZIE