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Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath [email protected]

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Page 1: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

Enough is Enough!

When to stop focus group recruitment

Hannah HeathDepartment of Psychology, University of Bath

[email protected]

Page 2: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

Overview

• My research

• Recruitment Guidance

• The challenges I faced

• How I made my decision to stop!

Page 3: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

My Research• How young people make sense of their experiences

supporting a friend who self-harms

– What is the impact of self-harm upon a friendship?– How do friends understand this impact?

• Conducted 3-4 focus groups of between 4 and 6 participants

• Went to a meeting discussing challenges of conducting qualitative research– Stop– Carry on– Try different forms of recruitment

• Left me thinking, when should I stop recruiting?

Page 4: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

Sensitive Topics: Additional Issues

• Traditionally not necessarily discussed in focus groups

• Extra issues I had to take into consideration:– May feel uncomfortable– Still a taboo topic– Feel like they are “betraying” their friend

Page 5: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

When do you stop?: Participants

• Six to twelve (Asbury, 1995)

• Three to six (Barbour & Kitzinger, 1999)

• More than six will inhibit disclosure (Willig, 2008)

• Large numbers may not be appropriate for sensitive topics (Braun & Clarke, 2013)

Page 6: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

When do you stop?: Focus Groups

• “Valuable information can be obtained from even a single focus group session” (Caplan, 1990, p. 529)

• “A single group or two may be sufficient.” (Stewart, Shamdashi & Rook, 2007, p.60)

• “From just three or four groups, to over

fifty” (Barbour & Kitzinger, 1999, p. 7)

• “Six or at most ten focus groups” (Olssen, 2012, p. 77)

“There is no magic number” (Barbour, 2007, p.61)

Page 7: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

Where did this leave me?

• Confused• In the murky waters

• So, I went on a quest!

Page 8: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

When do you stop?

Research Question Complexity

• Comparisons?

• Homogeneity of groups

• Wanting more diversity?

(Braun & Clarke, 2013)

Page 9: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

When do you stop?

Practical Limitations

• Participant pool

• Participant availability

• Time limitations(Barbour & Kitzinger, 1999)

Page 10: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

When do you stop?

Saturation

• When data collection stops producing new insights, perspectives or accounts

• When there’s no other groups highlighted that might be interesting to interview

(Asbury, 1995)

Page 11: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

How did I use this?• Research Question Complexity:

– Was my research question appropriate for many more focus groups?

– Would more focus groups necessarily help answer them?

• What practical limitations stood in my way?– Time and being able to write the data up in a meaningful and

rigorous way– Whether I could find anyone willing to discuss their

experiences of such a sensitive topic

• Saturation:– What was similar– Was there anything new coming up?

• What was my gut feeling?– I felt uncomfortable using only four focus groups

Page 12: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

What did I end up doing?I conducted a fifth focus group

6 participants

• Challenging

• It was the right decision

Page 13: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

What knowledge have I gained from this?

• Nothing is straight forward

• Making a judgement call is incredibly difficult

• To trust my own opinion– To listen, read and pay attention to the advice and

guidance of others– But to be completely aware of how appropriate it is

for my own research

Page 14: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

“Take Home Message”

• There is no right, or wrong, reason to stop recruitment

• The decision is ultimately down to you, your experiences and what feels right for the project

“Maintaining a flexible approach to the sampling frame” (Barbour & Kitzinger, 1999, p. 7)

Page 16: Enough is Enough! When to stop focus group recruitment Hannah Heath Department of Psychology, University of Bath h.e.s.heath@bath.ac.uk

ReferencesAsbury, J. E. (1995). Overview of focus group research. Qualitative health research, 5(4), 414-420.Barbour, R. (2007). Doing Focus Groups. London: SAGEBarbour, P. & Kitzinger, J. (1999). Developing Focus Group Research: Politics, Theory & Practice. London: SAGEBraun, V. & Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: SAGECaplan, S. (1990). Using focus group methodology for ergonomic design. Ergonomics, 33(5), 527-533.Olssen, M. (1996). Radical constructivism and its failings: Anti‐realism and individualism. British Journal of Educational Studies, 44(3), 275-295.Stewart, D., Shamdasani, P. & Rook, D. W. (2007). Recruiting Focus Group Participants and Designing the Interview Guide. In D. Stewart, P. Shamdasani & D. W. Rook (Ed) (2007) Focus groups Theory and Practice (2nd Ed.). Sage Publications, Beverly Hills, CA. Willig, C. (2008). Introducing Qualitative Research in Psychology (2nd Ed.). Open University Press: Berkshire.

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