enrollment management overview
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Enrollment Management Overview. Enrollment Management Overview . Faculty Senate Fall 2009. Enrollment Management Overview Context. Enrollment Management - PowerPoint PPT PresentationTRANSCRIPT
Enrollment Management Overview
Enrollment Management Overview
Faculty SenateFall 2009
Enrollment ManagementEnrollment management is an on-going institutional process that enables and supports the land grant, research,
and outreach mission and strategic plans of the institution
• Mission • Vision • Values
• Identify, achieve and maintain optimum enrollment
• Contribute to the financial well-being of the institution
• Lead and support the development and implementation
of enrollment management plans
Key concepts and phrases
Enrollment Management Overview Context
• Articulate and embrace a common direction
• Achieve excellence in levels of
• Access
• Transition
• Persistence
• Graduation
Background – Activities to Date
2008 - 09 academic year • Three campus–wide EM retreats leading to
• Development of EM Mission, Vision and Values
statement
• Establishment of EM Strategic Planning
Workgroup
• Extensive data and information preparation, review
and analysis with initial, preliminary enrollment
targets
• Purchase of Constituent Relationship Management
System (CRM)
Enrollment Management Overview Context
2008 and earlier• Establishment of EM role and division
• Reallocation of funds for EM, Research and
Advancement to focus on revenue enhancement
• Initiation of articulation agreements with key feeder
community colleges
• Campus representatives participate in Snowbird
Institute -- focus on retention
2009 - 10 academic year • EM Review and Advisory Board Retreat: October
2009
• Initiated Implementation of CRM
• Planned 16 Outreach Workshops
• Identification of preliminary enrollment targets
OverviewFor on-going communication to sustain an institutional enrollment management effort.
Review and Advisory Board (EM RAB) • Selected representatives of organizational and constituent groups (40 – 50)• Liaison between units and institutional efforts• 3 workshops / retreats per year: October, February, and April
Strategic Planning Workgroup • Selected campus representatives with roles associated with key data and information • Leadership and support for unit and institutional efforts • Data preparation, analysis and projections• Meets on a regular basis /as needed
Enrollment Management Overview Infrastructure
Assistant Vice President for Enrollment Management
Provost /Executive Vice PresidentPresident’s Cabinet Provost’s Council
Enrollment Management Targets
Enrollment Management -- Target
16,000 + 18,200 + 2020FTE HeadcountYear
Enrollment Management Targets
Growth -- ‘one bite’ (or three years) at a time FTE*
• 10,300
• 11,800
• 13,300
• 15,000
• 16,000 +
• 12,000
• 13,600
• 15,300
• 17,200
• 18,200 +
Headcount*
2009
2012
2015
2018
2020
Year
* -- Fall 10th day
Growth Opportunities and PrioritiesEnrollment Management Action Plans and Initiatives
• Distributed Instruction(Regionals, Distance Education, On-line Offerings, Dual Credit)
• Diversity • Fiscal policies• Graduate• International• Transfers**• Success / Retention**• Summer • Yield**
Institutional planning and coordination with defined enrollment targets, specific initiatives, targeted resources and implementation plans are needed in all of the above. ** = areas where the level of institutional planning and coordination is most advanced.
Preliminary – 2012 (3 years)• Sustainable annual overall headcount growth of 5% annually
U of Idaho = 11, 957 (Fall 2009) 13,600 (2012)
• Increase new freshmen yield (admitted to enrolled) to at or above peer average (within 3 years)
U of Idaho = 44% Peer average = 49%
• Increase freshmen to sophomore retention rate to at or above peer average (within 3 years)
U of Idaho = 77% Peer average = 81%
• Increase new undergraduate transfers by up to 50% (within 3 years)U of Idaho = 669 (Fall 2008) 1000
• Increase International enrollment by up to 50%(within 3 years)*U of Idaho = 533 (Fall 2008) 800
* (conditional on establishing presence in China and resolution of ‘use of agents’ issue)
Enrollment Management Overview Targets
Growth Opportunities and Priorities - Transfers(selected initiatives)
Enrollment Management Overview Action Plans and Initiatives s
• 11 priority community colleges with articulation agreements with 2 on-site events per campus
• Expanded and targeted recruitment in Western Washington and Northern California
• Prospect generation from former prospects and enrolled students accompanied by targeted recruitment campaigns
• Expanded Campus events including a new Fall recruitment event for students and Spring event for CC advisers and faculty
Growth Opportunities and Priorities -- Success / Retention(selected initiatives)
Enrollment Management Overview Action Plans and Initiatives
• Increased commitment to academic advising and new student orientation
• Increased support for At risk, general studies and non-declared students
• Residence hall intervention– early warning system
• Residence hall live-on requirement
Growth Opportunities and Priorities – Yield(selected initiatives)
Enrollment Management Overview Action Plans and Initiatives
• Analysis and ‘grading’ of prospect pool to effect recruitment and marketing efforts (with targeted segments including Legacy, Treasure Valley, and Hispanics)
• Develop transition plans to shift recruitment cycles earlier (up to six months) and engage student affairs and academic affairs staff earlier with admitted students
• Propose controls (deadline(s) and or admission closures) to limit freshmen applications
• Purchased and implementing Customer Relationship Management (CRM) system
• Breakfast for Progress -- Discussion and feedback• Three key questions
• EM Outreach workshops (15 currently scheduled)• November 2009 – February 2010
• EM Review and Advisory Board Workshops (3 annually)• February 17, 2010• April 14, 2010
• EM Strategic Planning Workgroup • Regular meetings
Enrollment Management
Campus Engagement inEnrollment Management