enterprise-level marketing on an smb budget
DESCRIPTION
It takes the skills of 4 - 5 marketers to do marketing right.TRANSCRIPT
OverQuota - Confidential
Enterprise-Level Marketing on an SMB Budget.
OverQuota - Confidential
Buyer
Seller
Sales World We Grew Up In
OverQuota - Confidential
Your Prospects are Shopping Without You
Sales World We Live In
Buyer
Seller
OverQuota - Confidential
In-House Marketing Reality
Content Creation• Web• Brochures• One-sheets• Newsletters• Targeted Campaigns• Nurture• Blogging• White Papers, etc.
Web• Development• Management• Landing Pages• Microsites• SEO, etc.
Creative• Graphics Design• Videography, etc.
Technology• MA Software• Hosting• Database
Management
Positioning• Messaging• Branding• Buyer Persona
Outsource
Internal Marketer
OverQuota - Confidential
• Video Shoot (20+)• Content Creation• Video, Text, Podcasts• Solution Infographic• Nurture Programs• Editorial Calendar
• Variable Cost Options Pay-Per-Click Social Ad-Retargeting Print Ads Billboards Television Radio Lead gen networks Social media / other media channels
• Database Management• Agile Marketing• Performance Analysis• Best ROI• Alter Deliverables (as
necessary)• Calendar Refresh
OverQuota Managed-Service Overview
Step 4: Create Content / Marketing Programs – Month 2
Step 5: Review Promotional Options – Month 2 Step 6: Analyze and Improve – On-Going
• Research• Infrastructure• Current Inventory• Past Performance• Sales Goals• Establish Budget• Resources
Step1: Discovery and Marketing Plan – Month 1
• Messaging• Thought leadership• Differentiators• Buyer Persona• Buying Process / Drivers• Creative Storytelling• Creative Strategy• Branding
• Database review• Marketing Automation • CRM• Systems Integration• M & S Process• Funnel Definitions• Lead Mgmt Process• Reports• SLAs
Step 3: Technology and Process – Month 2Step2: Campaign Planning – Month 1
Demand Generation Campaign Deliverables – Months 3-12
BloggingAssistance
Discovery / Diagnostic
Targeted CampaignsVerticals and Buyer PersonaTurnkey Webinars Nurture Campaigns
Fixed Price Deliverables (Campaigns Vary)
Monthly NewslettersQuarterlyReviews
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Step 1: Discovery and Marketing Plan
Month 1
Sales Goals
Discovery ResearchInfrastructure / Process Review
Current Marketing Inventory Review
Review Historical Performance
Discovery / Diagnostic
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Step 2: Campaign Planning
Month 1
Creative Strategy
Target Audience Buying Drivers Buying Process
Branding Creative Storytelling Thought Leadership
Differentiators
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Step 3: Technology and Process
Month 2
Funnel Definitions
Marketing AutomationCRMDatabase Review
M & S Process Lead Mgmt Process SLAs
Reports
OverQuota - Confidential
Step 4: Develop Content / Build Marketing Programs
Video Shoot“Thought Leadership” Content Creation
Repurposed Content
• Videos• HTML (Text)• Podcasts• .pdfs
• Brochures• PowerPoints• Press
Releases• eNewsletters
Your Company
Month 2
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Demand Generation Campaign Deliverables
Monthly Newsletters
Targeted Campaigns
Nurture Campaigns Blogging AssistanceBlogging
Auto-Populate
Buyer Persona Campaigns
Marketing Automation
CRM
Reports
Months 3-12
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Step 5: Review Promotional Strategy Options
Pay-Per-Click Ad-Retargeting SEO
On-Going
TelevisionSocial Radio
OverQuota - Confidential
Step 6: Analyze and Improve
Database Management Performance Analysis Editorial Calendar RefreshBest ROI
On-Going
OverQuota - Confidential
In-House Marketing
Content Creation• Web• Brochures• One-sheets• Newsletters• Targeted Campaigns• Nurture• Blogging• White Papers, etc.
Web• Development• Management• Landing Pages• Microsites• SEO, etc.
Creative• Graphics Design• Videography, etc.
Technology• MA Software• Hosting• Database
Management
Positioning• Messaging• Branding• Buyer Persona
Outsource
Client Interface