Enterprise Mobility Insights for

2013

 

 "

Mobile will still be a strong trend in 2013.

Mobility strategies should be consolidated in B2C and B2B markets.

According to Gartner, mobility will

continue as a top ten technology trend until 2015.

Of course this topic is very broad, so here are our expectations of where mobile will

advance in 2013.

The large-scale growth in tablet adoption, already indicates the gradual replacement of the notebook by the mobile device.""This movement serves to incentivize IT departments to not only develop the basic tools for mobile, but most of its current business applications as well.""

Tablets only

Companies are still learning about mobility and many do not have a firm strategy, but rather, are just making tactical moves as needed. In 2013, companies must formalize a mobility strategy.""According to Gartner, companies will invest in centers of excellence in Mobile, focused on learning about the subject. The goal is to adapt their practices to best integrate mobility across all business strategies."

Strategic Mobile, without

strategy

The mobile technology is only a small part of a more

complex equation. In 2013, companies will start looking for partners who are able to

solve the whole equation, with a holistic view of their

business.  

Partners who understand the business

The adoption of smartphones and tablets, coupled with consumerization, will lead companies to invest in solutions to manage these mobile devices and the mobile apps that live on them."

Growth in the adoption of MDM and MAM solutions

Despite the market already identifying the development in HTML5 and hybrid platforms as good alternatives, the dev community warns that the technology is not yet fully mature, requiring, in some cases, increased customization."

HTML5 continues to rise

Mobile payment should advance Using the smartphone as a monetary instrument is almost taking off.""There are several successful experiments using m-payment in physical retail locations.""Recent reports show that in 2013 mobile payment will gain critical mass to become mainstream in a few more years."

The new version of Microsoft's operating system came to advance in the corporate market (B2B/B2E) and gained ground in B2C, especially in tablets.""For businesses, the promise is the desired portability between devices, reducing the cost - and complexity - to develop and maintain mobile applications.""For the end consumer, the dispute - rather than provide competitive devices, - will require that Microsoft create a complete ecosystem of developers, applications and services."

Windows 8

Paulo Camara!Paulo Camara is Executive Manager for Mobile Services at Ci&T.""proberto@ciandt.com"http://twitter.com/proberto98"http://www.linkedin.com/in/proberto"

Thank You! :)

About Ci&T " Ci&T provides value-driven, Nearshore web and mobile application services and software product engineering. The company’s high-performance teams employ agile methodologies and Lean principles to deliver innovative, value-generating projects for companies of all sizes, by leveraging the latest mobile, cloud and web technologies. A truly global company established in 1995, Ci&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and the Asia-Pacific region."

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