enterprise social 2.0: rip or roi?
TRANSCRIPT
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Want to know the secrets?
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of big corporation’s strategies in
SOCIAL MEDIA?
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Secrets exposed
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Enterprise Social 2.0: Rip or ROI?
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We bring together decision makersfrom top Fortune companies
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VP Entertainment, Communications and E-
Commerce
Enhancing corporate performance through integrating social media into business strategies
Eva Buschkrei
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Generating business momentum, visibility and market growth
through social media engagement
Ellen Petry LeanseHead of Enterprise Marketing
Communications (U.S.)
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It's all about people! Maximising exposure and revenue using social
media
Head of New Media MarketingAdam Wallace
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Examining the success and pitfalls of implementing social media programmes
in a large banking organisation
Innovation LeaderMatteo Rizzi
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Overcoming the bottlenecks of implementing social media:What are the essential steps?
Creative Director, Communication Design & Director of Planning & Strategy
Marco RoncaglioHugo Raaijkmakers
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Brainstorming workshop: Using social media to achieve successful
departmental goals.
Carolyn Rhinebarger
Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
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Social e-tailing: developing an integrated e-commerce approach
following each brands DNA
Georges – Edouard Dias Senior Vice President, E-business
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Dealing with high expectations and serious resistance of implementing
social media programmes in Airbus
Stefan Kruijer Head of Employee Portal
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Building a sound business case for social media programmes:
assessing the pros and cons
Kees Mulder Vice President Consumer Digital Group & Graphics Communication Group EAMER
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Integrating viral marketing and social media into the traditional marketing mix
Digital Marketing DirectorPatrick Eikelenboom
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Re-engineering marketing: changing the mindsets of traditional marketing
to embrace Web 2.0
Arto Joensuu Director Search & Social
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Engaging your organisation to use social media to maximise internal and external performance
Sean MacNiven Head of Web Services
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Social media and ROI: why use-cases are more compelling
than excel sheets?
Michael Heiss
Vice President of Knowledge, Innovation and Technology
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Interactive panel discussion: Damage control in social media: discussing effective strategies for turning negative into
positive
Gennifer Gehrt Mike Moran Robbert de Haan
Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR
Chief Strategist and Author on Social Media Marketing - CONVERSEON
Marketing Director Paypal BeneluxEBAY
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Fostering community value creation: ensuring effective engagement with users
online and offline
Tormod Askildsen
Senior Director for Community Development
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Going beyond social media: how to wow customers to share your success!
Operating Partner & Social Media VisionaryRamon De Leon