enterprise social networking
DESCRIPTION
How are Social Networking and Web 2.0 relevant to the Enterprise? Introducing IBM Lotus Connections.TRANSCRIPT
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Enterprise Social NetworkingSocial Software moves into the Enterprise
Andy PorterSenior Technology Advocate, IBM
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AgendaAgenda
• Examples of Social Software on the Web– Useful and not so useful
• The changing world of business• Real Time Collaboration• Enterprise Mashups• Lotus Connections• Questions
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Examples of useful and not so useful
Social Networking on the Web
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Communities and Wikis
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Wikipedia.org
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wookieepedia.com
* http://starwars.wikia.com/wiki/Main_Page
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Web Logs and Blogging
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Slashdot.org
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blogger.com
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Directories and Profiles
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linkedin.com
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myspace.com
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FriendsReunited.co.uk
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BulliesReunited.com
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w3.ibm.com/bluepages
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Shared Favourites, Bookmarking, Recommendation
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reddit.com
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Del.icio.us
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stumbleupon.com
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Other Social Networking featuresOther Social Networking features
• Search• Collaborative Team Spaces• Activities• Integration into Document and Content Management
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Social Software technology is not new or cleverSocial Software technology is not new or clever
• 20 years ago we had – Directories– Instant Messaging– Team Spaces– Documents– eMail– Etc..
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The Real BasicsThe Real Basics
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Social Networking is about collaboration not technologySocial Networking is about collaboration not technology
• What is new is people being connected• Technology can only ENABLE collaboration• People CREATE collaboration• Example
– Have Problem– Find Expert– Create Shared Team Space – Invite expert to participate– Expert says “No”
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Business is changing - hierarchies are being flattenedBusiness is changing - hierarchies are being flattened
From hierarchies… to networked hierarchies
Exploration & Production
ExplorationsWilliams
DrillingTaylor
ProductionStock
Senior Vice PresidentJones
G & GCohen
PetrophysicalCross
ProductionO’Brien
ReservoirShapiro
PaineSmith Andrews Moore
Hughes Miller
Ramirez
Bell
Cole
Hussain
Kelly
Sen
Paine
Smith
Moore
HughesMiller
Ramirez Bell
Cole
Hussain
Kelly
Sen
Cohen Jones
Cross
Taylor
Williams
Shapiro
O’Brien
Stock
Andrews
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Evolutions in People ProductivityEvolutions in People Productivity
Proprietary Client/ServerProprietary Document Formats
Multi-year Development Cycles
Focus on Email and DocumentsPersonal Productivity
Standalone UseFocus on Authoring Tool
1995: Personal
Productivity
2000: Team Productivity
2005: Organizational
Productivity
•Relationships & Communities
•Collective knowledge•Power of the network•Open standards•Speed•Focus on People
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Examples – Empowering LOB to deliver relevant information to Examples – Empowering LOB to deliver relevant information to decision makersdecision makers
• Retail– Chairman – “Our Customer Satisfaction is the most important
thing”– Checkout Person – surly, disenfranchised, chewing gum on
minimum wage• Healthcare
– Trust Leader – “The Patient must get value for money”– Nurse – can see all the inefficiencies and waste
• Manufacturing– CEO – “We must drive productivity to maximise margin”– Production worker – can see how to improve process to optimise
performance
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Instant Messaging is the now the hub of communications Instant Messaging is the now the hub of communications for many peoplefor many people
The problem has moved from how you communicate to who you communicate with
• The next generation (kids) don’t use email• They communicate with whoever is online• Expertise Location - Profiles• UC2 Universal Communication and Collaboration
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Real-time collaboration represents a dramatic improvement in Real-time collaboration represents a dramatic improvement in Enterprise agilityEnterprise agility
Instant Messaging
Presence Awareness
Web Conferencing
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Real Time Collaboration featuresReal Time Collaboration features
• Presence awareness• Location awareness• Secure chat• eMeetings• Shared whiteboarding• Shared applications• Video and Voice over IP
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So should my company replace eMail with MSN?
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Email + C&S work fine within organisationsEmail + C&S work fine within organisations
• Point to point communication• Personal notifications• Group scheduling
• Need to take it back to it’s core purpose – communication not collaboration
• Let’s not throw the baby out with the bath water!
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Some Characteristics of social software technologySome Characteristics of social software technology
• Platform neutral• Language neutral• Hardware neutral• Software neutral• Client neutral
• Web 2.0 tends to be exclusively Browser based
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What is missing when mapping these new paradigms to What is missing when mapping these new paradigms to make Enterprise 2.0?make Enterprise 2.0?
• Security• Perimeters• Integration• Single signon/authentication• Offline support• Etc…• Many of these capabilities are already available in traditional
enterprise applications
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How to mash up existing enterprise apps with new stuffHow to mash up existing enterprise apps with new stuff
• Social Software does not necessarily replace the incumbent software products – it enhances them
• Email with IM / Presence / Live Names• RSS• Blogs / Wikis• Composite Applications
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Mashup – RTC in MS OutlookMashup – RTC in MS Outlook
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Mashup – RTC with Knowledge ApplicationMashup – RTC with Knowledge Application
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Mashup – RTC with business processMashup – RTC with business process
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Mashup - RTC in MS WordMashup - RTC in MS Word
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Mashup – Lotus Notes + Feed ReaderMashup – Lotus Notes + Feed Reader
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Mashup – Lotus Notes + Offline Feed ReaderMashup – Lotus Notes + Offline Feed Reader
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Mashup – Lotus Notes + BrowserMashup – Lotus Notes + Browser
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Blog hosted on DominoBlog hosted on Domino
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Introducing LotusIntroducing Lotus®® Connections Connections
Lotus Connections is social software for business that empowers you to be more effective and innovative by building dynamic networks of coworkers, partners and customers
Communities
Blogs Dogear
Activities
Profiles
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Microsoft® Office™
IBM Lotus Notes® IBM Lotus Sametime®
IBM WebSphere® Portal
Web UIWeb applicationBrowser bookmarks
Powerful activity sidebar
Community broadcastsActivities plugin
Portlet integrates any/all services into portal pages/sites
Post to activity
ExtensibilityFeed readersBusiness cardMashupsREST APIs
Using Lotus Connections from your daily toolsUsing Lotus Connections from your daily tools
Lotus Connections Services
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Our experiences with social software at IBMOur experiences with social software at IBM
CommunitiesIBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries.
BlogsIBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags.
DogearIBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private.
ActivitiesIBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users.
ProfilesIBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all app authentication for IBM.
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Lotus Connections on ibm.com or see our stand or the Lotus Connections on ibm.com or see our stand or the application lab that immediately follows this sessionapplication lab that immediately follows this session
www.ibm.com/lotus/connectionsLatest product info, research, podcasts, and more
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What’s next? eMeetings in Second Life?What’s next? eMeetings in Second Life?
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Thank You. Questions?Thank You. Questions?Andy [email protected]