social enterprise and charities networking evening 2nd july

www.igmediamarketing.com

Social Enterprise and Charities Networking Evening- 2nd July 2012

Promoting charities through social media with Ian Gibbins.



What is social media?Wikipedia definition:

“The use of web based and mobile technologies to turn communication into an interactive dialogue.”

Better defined as:

“Social media is simply conversation and interaction supported by online tools.”


How?Aims and objectives: raise awareness? increase

donations? etc…Target audiences: prospective, current and past

contributors. Create valuable, meaningful content.Suitable platforms to engage and interact. (Fish

where the fishes are!)


How is it being used?Social media has changed the way we interact with

everything and everyone. It is not a fad and not going away.

It allows us the opportunity to communicate with colleagues, stakeholders and potential customers in a way that’s never been done before.

Listening.Share knowledge and information.Testimonials.Build a community.

www.igmediamarketing.comThe relationship circle.


We all know how many people are on Facebook!!!!

In 2013, the number of people in the U.K with MORE THAN ONE social media profile, will rise to 27.7million.

By 2014 60% of the UK will be active on social media.

(Source: WSI internet marketing.)


Engage and interact.Leverage social media to champion your charity (supporters to superheroes) and harness its power to:Direct people to positive information.Build trusted relationships.Good P.R vehicle. Stimulate and maintain online discussion around

your charity.


Facebook “causes”/Just Giving. 30% who visit ‘causes’ take action, and over 20% share it with

friends. Shared on your timeline and newsfeeds. Supporters can share and post to twitter.


What to do…. Include keywords in profiles and status updates. Include URL on profiles and ‘about’ sections.Be consistent.Vary media.Customise your channels.(Charity branding.)Give calls to action in updates.Think interaction, not transaction!


What not to do….Broadcasting!Not responding.Not investing enough time.Over automation.Predictable.Argue!


What to say????

Charity success or recognition by a 3rd party.Special offer/competition updates.Charity news and events.Provoke discussion/reaction.Behind the curtain updates!Answer questions.

www.search.twitter.com

Children's charities in Cambridge?-http

http://www.search.twitter.com/


Facebook Events Page.Promote your event with a designated event page.Helps to organise the logistics of an event, time,

place, who’s attending etc.Add pictures, directions and up to date information

on what’s being planned. Invite contacts to attend and participate.Whoever is attending will have the event show up

on their news feed for others to see.(more publicity)


YouTube, simple 2 minute video.

1. Who you are, introduce yourself.

2. Brief introduction to the charity.

3. Why they need to donate.

4. How they can donate (call to action.)


Types of video.Diary style, chart a campaign…results achieved.Behind the scenes, meet the staff…Case study or testimonial.Promote events. Interviews.Topical news in your charities niche.


Summary.Social media is changing the world in the way we

work, socialise and govern.

You can utilise this power and harness it in YOUR CHARITY.

So interact with people, and give them valuable information, begin a relationship, and more importantly a reason for staying on your page!

Be different and stand out from the crowd.

Keep social media “social.”


Reference guide. www.search.twitter.com – discover questions being asked

about your organisation in real time. www.inkscape.com – free graphic design tool. www.hootsuite.com – free social media automation tool. www.fiverr.com – services including graphic design and

promotion for $5. www.submityourarticle.com – article submission service,

(paid) www.wordpress.com – free blogging platform.

http://www.search.twitter.com/

http://www.inkscape.com/

http://www.hootsuite.com/

http://www.fiverr.com/

http://www.submityourarticle.com/

http://www.wordpress.com/

social enterprise and charities networking evening 2nd july

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