Beth Kanter, Beth’s BlogCEO Zoetica

January, 2011GrantSpace Launch Party: Foundation Center Library

The Networked Nonprofit

Beth Kanterhttp://www.bethkanter.org

Overview

A couple of themes …

What is a Networked Nonprofit?

Source: David Armano The Micro-Sociology of Networks

In a networked world, nonprofits need to work less like this

And more like this ….

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

Some nonprofits are born networked nonprofits, it is in their DNA ….

Social Culture: Not Afraid of Letting Go Control

Other nonprofits make that transition more slowly

The Networked Nonprofit

BE DO

Understand Networks Work with Free Agents

Create Social Culture Work with Crowds

Listen, Engage, and Build Relationships

Learning Loops

Trust Through Transparency Friending or Funding

Simplicity Govern through Networks

Social Culture

Everyone in the organization uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.

Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees)

Make mistakes

Make senior staff too accessible

Perception of wasted of time and resources

Suffering from information overload already, this will cause more

Conversation starters, not stoppers

What are the conversation starters about social media that your organization needs to have?

Codify to Scale: Social Media Policy and Operational Guidelines

Codifying A Social Culture: Policy• Encouragement and support

• Why policy is needed• Cases when it will be used,

distributed• Oversight, notifications, and

legal implications

• Guidelines• Identity and transparency• Responsibility• Confidentiality • Judgment and common

sense

• Best practices• Tone• Expertise• Respect• Quality

• Additional resources• Training• Operational Guidelines• Escalation/Crisis response

• Policy examples available at wiki.altimetergroup.com

Source: Charlene Li, Altimeter Group

You want me to start

Tweeting too?

Simplicity: From scarcity to abundance …

Simplicity: Leverage your networks …Flickr photo by vmaiden

Visualize Your

Network: Map It!

Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)

Exploring the Relationship

How well do I really know you?Do we have anything in common?

You may be surprised …..

Use social media tools to organize, mobilize,

raise funds, and communicate with constituents but

outside of institutional walls

Shawn Ahmed

“I can’t single-handedly end global poverty, but I can take actions and inspire others.”

“The problem is that YOUR nonprofit is a fortress. Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “

Joyful funerals

What needs a Joyful Funeral to make space for social media in your organization?

Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”

Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.

What can we learned about a try and fix approach to social media from Kanye West?

Source: @clairew

Source: @clairew

Source: @clairew

Source: @clairew

Thank you