1. Selena Sol presents.. ENTERPRISE SOCIAL NETWORKS what | why | when | how

2. What? + + (But for internal use only)

3. e Why? efficiency | effectiveness | engagement

4. USE IT: Context >= Content When the discussion around a topic is as, or more, important than the output

5. USE IT: Sticky Knowledge ESNs persistently maintain enterprise knowledge (sans people) & solve big data problem with tags

6. USE IT: Operational Surprise Tags, viral distribution, & interest-based organization (not project or biz-hierarchy) means idea riffing accelerates

7. SKIP IT: Structured Hierarchical Data ESN's must co-exist with document & project management libraries (like Sharepoint)for now

8. SKIP IT: One-off Transactions ESN's must co-exist with Incident Management & Enterprise Chatfor now

9. SKIP IT: Confidential Data

10. SKIP IT: Fine-grained access controls

11. WORK IT: Make it a top-down Priority Leaders must use it Middle management must get it

12. WORK IT: Make it easy to contribute Use a custodian program to spread the load Use RSS feeds and Twitter cross-posts as cheats

13. WORK IT: Ensure literacy of userbase Likes, Shares, Follows Personalization (pictures, bios, and newfeeds)

14. WORK IT: Share like Mad! Tag, tag, tag (keywords, people and spaces) Share aggressively (lies, damn lies, and statistics.and marketing)

15. WORK IT: Keep it fun & rewarding Gamify everything you can Avoid corporate speak, but note cyberspace never forgets Use Shout Outs!

16. WORK IT: Building communities is hard Know that it takes time and effort (and resources, sometimes with specialized social-media skills) Make sure you have executive sponsorship & support

17. USE IT Context >=Content Sticky Knowledge Operational Surprise 1. Visit jive.org (or another vendor) and explore what's possible SKIP IT Structured hierarchies One-offs Confidential Data Fine-grained access controls 2. Document usage guidelines WORK IT Make it a topdown priority Make it easy to contribute Ensure user-base literacy Share like mad Keep it fun & rewarding Know it's hard 3. Run a leadership workshop to evaluate opportunity

18. Selena Sol asks.. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please) http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53

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