enterprise visibility accelerator (eva) – position2

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Enterprise Visibility Accelerator Increased Visibility for Your Digital Content © Position², Inc. www.position2.com WATCH VIDEO 4

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Download the Whitepaper from http://info.position2.com/evalp Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Read more to see how your brand can benefit from EVA.

TRANSCRIPT

EnterpriseVisibilityAcceleratorIncreased Visibility for Your Digital Content

© Position², Inc. www.position2.com

WATCH VIDEO 4

www.position2.com 2

Enterprise Visibility Accelerator

In the digital marketing space, there’s a three-fold challenge that companies face, today.

An ever expanding media landscape 1 2 3Changing

user behavior Evolving search algorithms

•Present across multiple channels in multiple formats•Present across an ever expanding list of popular sites•Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc.

As a B2B Marketer, you need to ensure your digital content is:

Where your existing digital content (asset) is:•Repurposed into multiple formats •Optimized for search engines•Published across online, social channels

Presenting Enterprise Visibility Accelerator (EVA)

How EVA works in 4 easy steps

Review and repurpose the white paper into a PowerPoint, an executive summary, a video

and an infographic.

1Asset Creation

Distribute the assets across select social media platforms and content-sharing sites, based on

the target audience.

3Asset Distribution

Optimize these digital assets for search engines.

2Asset Optimization

Track performance of each asset for parametersliketraffic,viewsandleads.

4Reporting & Tweaking

White paperEVA

PDF

PPT

Blog

Banner Ads

Video

Landing Page and EmailInfographic

www.position2.com 3

Enterprise Visibility Accelerator

WATCH VIDEO 4

How EVA benefits you•Boostsyourwebsitetraffic• Improves search engine rankings for your brand• Increases visits to your landing page•Gives your brand more exposure

Here’s a look at some recorded results of EVA

jump in referraltraffic

33%increase in

search listings

8Xnumber of visits to the landing page

3Xincrease in asset

visibility

40X