enterprise visibility accelerator (eva) – position2
DESCRIPTION
Download the Whitepaper from http://info.position2.com/evalp Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Read more to see how your brand can benefit from EVA.TRANSCRIPT
EnterpriseVisibilityAcceleratorIncreased Visibility for Your Digital Content
© Position², Inc. www.position2.com
WATCH VIDEO 4
www.position2.com 2
Enterprise Visibility Accelerator
In the digital marketing space, there’s a three-fold challenge that companies face, today.
An ever expanding media landscape 1 2 3Changing
user behavior Evolving search algorithms
•Present across multiple channels in multiple formats•Present across an ever expanding list of popular sites•Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc.
As a B2B Marketer, you need to ensure your digital content is:
Where your existing digital content (asset) is:•Repurposed into multiple formats •Optimized for search engines•Published across online, social channels
Presenting Enterprise Visibility Accelerator (EVA)
How EVA works in 4 easy steps
Review and repurpose the white paper into a PowerPoint, an executive summary, a video
and an infographic.
1Asset Creation
Distribute the assets across select social media platforms and content-sharing sites, based on
the target audience.
3Asset Distribution
Optimize these digital assets for search engines.
2Asset Optimization
Track performance of each asset for parametersliketraffic,viewsandleads.
4Reporting & Tweaking
White paperEVA
PPT
Blog
Banner Ads
Video
Landing Page and EmailInfographic
www.position2.com 3
Enterprise Visibility Accelerator
WATCH VIDEO 4
How EVA benefits you•Boostsyourwebsitetraffic• Improves search engine rankings for your brand• Increases visits to your landing page•Gives your brand more exposure
Here’s a look at some recorded results of EVA
jump in referraltraffic
33%increase in
search listings
8Xnumber of visits to the landing page
3Xincrease in asset
visibility
40X