ENTREPRENEUR COACHING

BY

Dr. R.JAGANNATHAN

TOPICS FOR DISCUSSION AND INTERACTION

• BUSINESS LINE IDENTIFICATION

• IDENTIFYING THE CHALLENGES IN THE MARKET

• MOVING UP THE CLASSIFIED VALUE CHAIN

• CONCLUSION

• BUSINESS LINE IDENTIFICATION

BUSINESS OBJECTIVES

• Who are we? (Core Values)

• Why are we here? (Mission)

• Where are we going? (Vision)

• How will we get there? (Goals and Strategic Objectives)

• How are we doing? (Accomplishments)

AN ORGANISATION NEEDS CONSISTENT PROCESS TO LOCATE NEW BUSINESS OPPORTUNITIES. BELOW GIVEN STEPS ENABLE CREATION OF NEW BUSINESS LINES

• BEING RESPONSIVE AND ADAPTIVE TO CUSTOMER NEEDS, CONCERNS, AND FEEDBACK (A CUSTOMER-CENTRIC SYSTEM).

• IMPLEMENTATION OF POLICIES AND BUSINESS PROCESSES MUST TAKE INTO ACCOUNT THE PERSPECTIVE OF THE USER OF THE PRODUCT OR SERVICE.

STEPS TO CREATE NEW BUSINESS LINES

• CONSIDER THE VIEWPOINTS OF VARIOUS INTERNAL AND EXTERNAL CUSTOMERS ( ? ) REGARDING TIMELINESS, QUALITY, AND TOTAL COST ACROSS ALL USERS.

• USING HORIZONTAL COMMUNICATION ACROSS EMPLOYEES , THEREBY HELPING ELIMINATE BARRIERS AMONG EMPLOYEES BY SUPPORTING APPROACHES FOR PROBLEM SOLVING AMONG EMPLOYEES AT THE WORKING LEVEL.

• IDENTIFYING THE CHALLENGES IN THE MARKET

CREATIVITY & BREAKTHROUGH THINKING

STUDIES HAVE SHOWN THAT FOSTERING CREATIVITY IN THE WORKPLACE CONTRIBUTES SIGNIFICANTLY TO PEAK PERFORMANCE, A CREATIVE APPROACH TO PROBLEM SOLVING, AND EFFECTIVE TEAMWORK. PARTICIPANTS WILL DISCOVER WAYS TO ENCOURAGE CREATIVE THINKING FOR THEMSELVES AND OTHERS IN ORDER TO ACHIEVE IMPROVED BUSINESS RESULTS

YOU WILL TEND TO

• CULTIVATE CREATIVITY IN YOURSELF AND OTHERS

• CREATE ENVIRONMENTS CONDUCIVE FOR CREATIVE CHANGE

• USE CREATIVE THINKING PROCESSES FOR MAKING DECISIONS

• UTILIZE HUMOR TO GENERATE CREATIVITY

BENEFITS ACCRUE THROUGH

• BUILDING THE MORALE OF OTHERS BY EMPOWERING OTHERS TO CONTRIBUTE THEIR CREATIVE IDEAS

• DISCOVERING WAYS TO USE YOUR CREATIVE IDEAS TO FOSTER A FUN AND PRODUCTIVE WORK ENVIRONMENT

PRAGMATIC ACTIONS TO IDENTIFY CHALLENGES

• HAVING A HELP DESK AND CUSTOMER SUPPORT THAT DEPICTS A BUSINESS LIKE INTEREST IN THE WELFARE OF THE CUSTOMER:

• THE HELP DESK MUST SUPPORT TREND ANALYSIS OF CHALLENGES - EVEN WHEN THE USERS HAVE WORK-AROUNDS TO COUNTER SYSTEMS / DIFFICULTIES THEY HAVE ENCOUNTERED—COLLECTION OF LESSONS LEARNED, POSSIBLE FUTURE UPGRADES, TRAINING POINTS, ETC. 

MOVING UP THE CLASSIFIED VALUE CHAIN

BUSINESS PLAN PREPARATION

• KEEP REDOING PERIODICALLY • DEVELOPING A BUSINESS PLAN IS

ESSENTIAL FOR CREATING NEW OR BUILDING UPON EXISTING BUSINESS OPERATIONS IN YOUR ORGANISATION.

• SPECIFICALLY, A STRONG BUSINESS PLAN CAN HELP ENSURE YOUR SUCCESS BY PROVIDING DETAILED DESCRIPTIONS OF THE TASKS NEEDING TO BE DEVELOPED AND IDENTIFYING STRATEGIES TO DELIVER THE VALUE OF YOUR PRODUCTS AND SERVICES.

YOU LEARN TO

• DESCRIBE THE PURPOSE AND VALUE OF A BUSINESS PLAN

• IDENTIFY THE DIFFERENT TYPES OF BUSINESS PLANS

• DESCRIBE THE PURPOSE AND USES RELATED TO  EACH  PLAN

• APPLY APPROPRIATE TECHNIQUES TO IDENTIFY NEW BUSINESS OPPORTUNITIES THAT BENEFIT YOUR CUSTOMERS.

• ANALYZE DIFFERENT COMPONENTS OF A BUSINESS PLAN USING CASE STUDIES AND EXERCISES

YOU LEARN TO

• CONSTRUCT  A FRAMEWORK FOR STRATEGIC ALIGNMENT OF  YOUR BUSINESS PLAN WITH DELIVERY SERVICE

• CREATE AN ACTUAL BUSINESS PLAN FOR YOUR ORGANISATION

BENEFITS ACCRUE THROUGH

• MAXIMIZING OPPORTUNITIES FOR THE  SUCCESS OF NEW BUSINESS IDEAS OR GROWING EXISTING SERVICES

• MAPPING A PLAN OF ACTION FOR YOURSELF AND YOUR COMPANY

BENEFITS ACCRUE BY

• PREVENTING OR MINIMIZING  SIGNIFICANT OBSTACLES TO THE SUCCESSFUL ACHIEVEMENT OF YOUR ORGANIZATIONAL GOALS

• DEVELOPING OR INCREASING YOUR CREDIBILITY WITH LEADERSHIP, CUSTOMERS AND OTHER STAKEHOLDERS

APPRECIATIVE INQUIRY

• TAPPING INTO YOUR ORGANIZATION’S POTENTIAL FOR HIGHER PRODUCTIVITY

OBJECTIVES OF AI

• APPRECIATIVE INQUIRY (AI) IS AN EXCITING AND INNOVATIVE TECHNIQUE FOR PINPOINTING WHAT IS WORKING WITHIN AN ORGANIZATION  TO CREATE A POSITIVE AND DESIRED FUTURE. FOCUSING UPON PAST SUCCESSES, RATHER THAN WHAT IS MISSING, AI CREATES AN ENVIRONMENT FOR CHANGE THAT IS SYSTEMATIC, ENERGIZING AND REALISTIC. 

USES OF AI

• AI HAS BEEN USED IN ORGANIZATIONS AND COMMUNITIES WORLDWIDE FOR STRATEGIC PLANNING, CHANGE MANAGEMENT, PERFORMANCE PLANNING, AND TO DEEPEN UNDERSTANDING AND COMMUNICATION BETWEEN HOSTILE GROUPS.

YOU WILL LEARN TO

• DESCRIBE THE DIFFERENCE BETWEEN APPRECIATIVE INQUIRY AND THE “DEFICIT MODEL” OF PROBLEM SOLVING

• IDENTIFY THE “4-D” CYCLE OF APPRECIATIVE INQUIRY – DISCOVER, DREAM, DESIGN, DELIVER

• RECOGNIZE THE POWER OF CREATING A POSITIVE VISION FOR YOUR ORGANIZATION

YOU WILL LEARN TO

• IDENTIFY THE FORCES WITHIN YOUR ORGANIZATION THAT GIVE IT ENERGY AND LIFE

• USE YOUR ORGANIZATION’S POSITIVE MOMENTS AND ENERGY TO TAKE IT TO NEW LEVELS OF EXCELLENCE

BENEFITS ACCRUE BY

• KNOWING WHEN AND HOW TO APPLY AN AI PROCESS

• LEARNING HOW TO DEVELOP QUESTIONS THAT PINPOINT THE BEST IN YOUR ORGANIZATION AND APPLYING THE ANSWERS TO YOUR PROCESS

• CREATING AN ORGANIZATION WHERE THE PEOPLE IN IT HAVE A STAKE IN ITS SUCCESS

STRATEGIES

INTERNET MARKETING

 

• MOST COMPANIES DON’T KNOW HOW TO MARKET THEMSELVES ON THE INTERNET. ALTHOUGH IT IS ESSENTIAL TO HAVE A PROFESSIONALLY DESIGNED, CUSTOMIZED WEBSITE LOCATED IN A HIGH TRAFFIC INTERNET LOCATION, IT IS ALSO IMPORTANT TO UNDERSTAND THE DIFFERENCES BETWEEN CONVENTIONAL MARKETING AND ELECTRONIC MARKETING.

INTERNET MARKETING

• SOME HIGHLY EFFECTIVE TRADITIONAL MARKETING METHODS CAN SPELL DISASTER IN THE ELECTRONIC WORLD. OTHER MARKETING TECHNIQUES THAT ARE NOT COST EFFECTIVE IN TRADITIONAL MARKETING TERMS CAN BE HIGHLY SUCCESSFUL WHEN THE ENTIRE WORLD IS THE AUDIENCE. ONLY BY UNDERSTANDING THE DIFFERENCES BETWEEN TRADITIONAL MARKETING AND INTERNET MARKETING CAN THE BUSINESSPERSON TURN WEBSITE VISITORS INTO WEBSITE CUSTOMERS.

CONCLUSION

• BUSINESS IS A GAME AND NEEDS COACHES FOR GUIDANCE.

• COACHES NEED SUPER COACHES TO EDUCATE THEM ON THEIR COACHING SKILLS

• THIS INTERACTION IS A LEARNING EXERCISE FOR THE COACH