entrepreneurship and innovation ciee course presentation 2014
Post on 13-Sep-2014
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DESCRIPTION
Entrepreneurship and Innovation is an introductory course intended to provide students with a solid foundation of how to turn ideas into business opportunities. You will learn the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy and how to build a business maximizing the chances of success. The course sessions will combine lectures, discussions, workshops, case studies, presentations and other activities. Therefore, students will be challenged to apply principles, concepts and frameworks to real world situations. A specific focus will be given to Internet start-up projects and IT technology business, being one of the major sources of business development nowadays.TRANSCRIPT
Entrepreneurship and Innovation
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CIEE Study Center in Palma de Mallorca
Pere Joan Ribas Barceló .
Teaching method AN INTENSIVE COURSE IN ENGLISH WITH DIFFERENT FORMATS!
LECTURES
DISCUSSIONS
GROUP WORK
PRESENTATIONS
CASE STUDIES
ENTREPRENEURSHIP !AND INNOVATION!
!ARE THE CENTRAL ENGINES OF
TODAY’S GLOBAL ECONOMY!
THE ENVIRONMENT :
§ The entrepreneurial revolution
§ The role of entrepreneurship in the economy
§ Types and sources of innovation
§ Business ideas and creativity
§ Innovation policies & competitiveness
Project planning and management
Customer relationship management
Developing your business plan
Marketing plan and strategy
Financing & protecting your business
Opportunity identification
Learn the right skills:
WHAT DOES IT TAKE TO BECOME AN ENTREPRENEUR?!
!SILICON VALLEY
INNOVATION CLUSTER!
CASE STUDIES BASED ON !REAL SUCCESS STORIES!
Customer !Relationship Management !
Corporate!Culture!
Apple
LEARN HELPFUL TOOLS FOR ENTREPRENEURS
IN A STUNNING AND EXCITING ENVIRONMENT!
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_______ JOIN US NOW _______!
CIEE Study Center in Palma de Mallorca
Entrepreneurship and Innovation Course
Universitat Illes Balears - Edificio Arxiduc 07122 Palma de Mallorca, Spain
Web: www.ciee.org For more information, please contact Antonia Ferriol:
Email: [email protected]