entrepreneurship and innovation - weebly · 2020. 8. 4. · javier a. rodríguez-camacho, ph.d....
TRANSCRIPT
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ENTREPRENEURSHIP AND
INNOVATIONClass 1 – Introductions, formalities, and a quick overview
Javier A. Rodríguez-Camacho, Ph.D.
Pontificia Universidad Javeriana in Bogotá, II-2020
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The 5 Ws
Javier A. Rodríguez-Camacho, Ph.D.
Mondays, 6:00 pm to 9:00 pm
Online: http://tiny.cc/ent2020vc
Monitora: María José Ramos ([email protected])
http://jrodriguez6.weebly.com/teaching.html
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What do you know about this course?
Why did you take it?
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The course in a nutshell
A 12-week venture-creation simulation.
Find or create a business opportunity,
Generate and deliver value,
Capture it through a start-up type organization.
The only way to learn about entrepreneurship is being an
entrepreneur.
Entrepreneurship is only possible in teams.
You really have to want it.
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The course in a nutshell
You must form a team (exactly 4 members)
Develop an entrepreneurship project to be assessed in different
stages
Three presentations (pitching sessions + document)
The Learning Plan
You will have support from several experts, outside of the class
Finance, Marketing, Pitching skills, etc.
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Past experiences with online education?
Advice?
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Some things we need to make this work
Engage with the group during class time.
Active, experiential learning.
Keep your camera on at all times.
At least during primer corte (except for breaks)
Be here on time and try not to skip any session.
Please keep a 30 minute block open to meet me during
the week.
Every week from primer corte onwards.
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Housekeeping
Please complete the Cambridge Business English Test
before midnight today.
https://www.cambridgeenglish.org/test-your-english/business/
Upload the reflections on how you are coping with the
pandemic and how businesses are facing these challenges.
Reach me out if you have questions or concerns.
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This is an entrepreneurship class
Make a new/crazy idea a reality
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How will we achieve that?
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The Formalities
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The Programhttps://jrodriguez6.weebly.com/uploads/
6/1/5/6/61560535/programa_actualizado
_emprendimineto_e_innovacion_en_model
os_de_negocio_2020.pdf
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Evaluation activities
Final project to be developed in groups (60%)
Two preliminary evaluations (15%, 20% each)
Demo day / Feria de emprendimiento (25%)
Assignments and class activities (25%)
Individual and team work, reading controls, homeworks, etc. (15%)
Presentations, participation in general, volunteering (10%)
Mentorships (10%)
Attending the mentorship meetings and implementing the suggestions.
Written exam (5%)
A final evaluation, self-reflection (5%)
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What makes this entrepreneurship
program unique?
Mercadeo
Finanzas
Tecnología
Comunicación
Imagen y ProtocoloEscritura
Creatividad y Diseño
Sostenibilidad
Legal
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Some Important Dates
14/08 : Deadline for team formation
24/08 : Deadline for initial ideas presentation
07/09 : First Presentation (Primera Entrega)
02/11 : Second Presentation (Segunda Entrega)
18/11 : Feria del Emprendimiento (Wed.)
21/11 : Third Presentation (If the group did not make it to Feria)
23/11 : Final Exam
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Puentes festivos are a thing
We have four holidays:
17/08, 12/10, 02/11, 16/11
We will re-schedule:
Other alternatives: One-on-one meetings, Asynchronous,
Flipped classroom
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Let’s have a small taste of how
that will go!
• On your phone or computer log
on to: play.seppo.io
• Select player and enter the
following code: 18144G
• Follow the instructions to
complete the game.
• You have 10 minutes to
complete the whole game.
• This is a diagnose activity and
will be graded.
• Good luck!
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Why did we do this?
What is entrepreneurship?What is innovation?
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Making sure we speak the
same language
Basic concepts and definitions.
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Entrepreneurship
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Entrepreneurship
“A management and leadership style that involves
pursuing opportunity without regard to the resources
currently controlled.”
(Adapted from Stanford University’s Technology Entrepreneurship course, 2015)
A process.
Involves leadership, creativity, risk, a vision.
Obtaining, generating, managing some resources
Does not necessarily imply creating a new organization.
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Entrepreneurship
“A management and leadership style that involves
pursuing opportunity without regard to the resources
currently controlled.”
(Adapted from Stanford University’s Technology Entrepreneurship course, 2015)
A process.
Involves leadership, creativity, risk, a vision.
Obtaining, generating, managing some resources
Does not necessarily imply creating a new organization.
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Innovation
Creating something new
Improving the existing solutions
Creating value for someone
Radically changing the world
Thinking outside the box
Solving a problem
All of the above
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Innovation
The process of translating an idea into a good or service
which creates value for some customers in an
economically sustainable way.
Replicable in a viable way
A market
Differentiation
A need or expectation -> Better than existing solutions -> Willing
to pay
Not just new for the sake of being new.
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Evolutionary
innovation
Radical
innovation
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Innovation in businesses
Revolutionary changes
New ways to
understand and
address the problems
of the world.
Evolutionary processes
Cheaper,
Faster,
Better…
Innovation in businesses arises from
Two forms of generating value.
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Homework 1
Individually describe any business you know or own
Try to focus on its model:
What does it do?
How?
Why?
For whom?
You will submit the description by email before the classstarts
Be ready to present and discuss your homework.
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Classwork 2
Join one of the channels
You have been randomized, check your email for the notification.
You have 15 minutes to discuss:
How are businesses coping with the COVID-19 pandemic?
Is it a good moment to become an entrepreneur now? Yes? No? Why?
COVID-19 pandemic, challenge, pitfall or opportunity?
Choose a representative for the group.
Submit your team conclussions (bullet points) via email ([email protected]), write all the names.
When we return to the main channel, that person will present the team’sconclussions.
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Step 1
Come up with at least five entrepreneurial ideas
Individually prepare a card for each, indicating
A description of the idea in few words
An explanation of why you think it is an opportunity
If you solve a problem or generate value for someone, explain what,
whose and how.
You will submit the cards at the beginning of the class.
Make sure you bring them, we will use them for a class activity.
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You have two homeworks
Slide 34 is your “theoretical homework”
Slide 37 (Step 1) is your “practical homework”
Submit them via email before next Monday (10/08), keep an
eye on your email.
Both are individual
Form a group and come up with ideas!
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Thanks for your attention!Don’t forget the homework and see you next class.