ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

COURSE DURATION: 4 HRS PER WEEK FOR 12 WEEKSCOURSE CREDITS: 04

A: ENTREPRENEURSHIP (Weightage: 75%)

1. ENTREPRENEURSHIP: CONCEPT, EVOLUTION, AND SCOPE (3 HRS) Concept and evolution of entrepreneurship Corporate entrepreneurship Individual entrepreneurship: Part time, small and medium ventures

2. DEVELOPMENT OF ENTREPRENEURSHIP (6 HRS) Profile of an individual entrepreneur: Aptitude, skills, and knowledge set Entrepreneurial mindset: Creativity and innovation Profile of every individual students in terms of entrepreneurial traits

3. VENTURE PLANNING (6 HRS) Opportunity assessment Environment assessment Marketing research Financial analysis Business Plan

4. STARTING A VENTURE (6 HRS) Legal form of business: Merits and demerits of alternative forms Legal environment Sources of finance Buying a business & valuaing it Precommencement issues

5. RUNNING AN ENTERPRISE (6 HRS) Strategic planning Growth of an entrepreneurial venture: Organic & inorganic Operational dimensions of running the venture

6. RUNNING AN ENTERPRISE: SOME ISSUES (3 HRS) Networking Family business e-business

7. HARVESTING A BUSINESS (6 HRS) Valuating for harvesting (with numerical examples) Succession issues Dilution of stakes Preparing for, and actually, exiting a venture

B. SMALL BUSINESS MANAGEMENT (WITH SPECIAL FOCUS ON INDIA)

(Weightage: 25%)

8. SETTING UP SMALL BUSINESS IN INDIA (4 HRS) Registration and legal formalities Procurement of space, electricity and other utilities Preproduction contracts with vendors, suppliers, customers, etc Basic start up problems and their resolution

9. MANAGEMENT OF SMALL BUSINESS IN INDIA (4 HRS) Planning and organizing Financial planning and execution Marketing Management HR issues

10. MANAGEMENT OF GROWTH (4 HRS) Stabilisation strategies Growth strategies; crises of business growth Information technology and small business

BASIC TEXTS: ROBERT D HISRICH AND DEAN A SHEPHARD: Entrepreneurship (Mc Graw

Hills: Latest edition) RAJEEV ROY: Entrepreneurship (OUP): Chs. 4,7,15 and 18 BUSINESS WORLD: The SME White Book – 2011/12 (BW Publications:2011) All

Chapters

IMPORTANT NOTES: The final examination paper will reflect the respective weightage of the two sections in

terms of number of questions set from each section The question will be Indian business centric.