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Georgia Department of TransportationGeorgia Department of Transportation
Issues/Crisis Management
Lessons Learned: I-75 Fatal Bus
CrashNTPAW 2007
Diagram of Accident Scene 3/2/07
Georgia Department of Transportation
Our immediate communications goals:
• Be on-site• Talk with other agency
PIOs • Stay in touch with senior
managers• Handle media inquiries• Develop key messages
Georgia Department of Transportation
Our key messages:
• Ramp and signage met MUTCD standards
• Left-hand HOV ramps are safe and meet federal guidelines
• GDOT cooperating with NTSB investigation
• GDOT open to safety improvements to prevent future accidents.
Georgia Department of Transportation
Measuring our efforts:• 500 phone calls in two weeks• Fairly balanced news stories
Broadcast media – 86% balanced/neutral
Print media – 72% balanced/neutral
• Lessons for next crisis Adjust message to public perception Avoid defensive messages Show GDOT leadership early