environmental analysis - strategic management - manu melwin joy
TRANSCRIPT
Environmental analysisStrategic Management
Prepared By
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Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Environmental analysis• Why Does the Environment
Matter?– First, the environment
provides resources that an organization needs in order to create goods and services.
– Second, the environment is a source of opportunities and threats for an organization.
– Third, the environment shapes the various strategic decisions that executives make as they attempt to lead their organizations to success.
PESTEL Analysis
• P Is for “Political.
• E Is for “Economic”.
• S Is for “Social”.
• T Is for “Technological”.
• E Is for “Environmental”.
• L Is for “Legal”.
Competitive Analysis Porter’s five force model
SWOT Analysis
The SWOT Matrix
