environmental data and business models - the story of amee

7/27/2019 Environmental data and business models - The story of AMEE

1/25

Business Models &

Environmental DataChris Adams - Product Science

@[email protected]

Monday, 14 October 13
mailto:[email protected]:[email protected]


2/25

Overview for this session

- Understanding business models

- Case Study - AMEE

- Questions



3/25

What is a businessmodel?



4/25

A business model is the

logic that describes how an

organisation creates,

delivers, and captures

value

Ostervalder & co - Business Model Generation



5/25



6/25

Customer

Segments



7/25

Customer

Segments

Value

Propositions



8/25

Customer

Segments

Value

Propositions

Channels



9/25

Customer

Segments

Channels

Customer

Relationships

Value

Propositions



10/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Value

Propositions



11/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources

Value

Propositions



12/25

Customer

Segments

Channels

Customer

Relationships

Key

Resources

Revenue Structure

Key

Activities

Value

Propositions



13/25

Customer

Segments

Channels

Customer

Relationships

Key

Resources

Key

Activities

Revenue Structure

Key

Partners

Value

Propositions



14/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources

Key

Activities

Key

Partners

Cost Structure

Value

Propositions



15/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources

Key

Activities

Key

Partners

Cost Structure

Value

Propositions



16/25

What are the most impor tant costs inherent in our business model?Which Key Resources are most expensive?Which Key Activities are most expensive?

ATeT]dTBcaTP\b

Through which Channels do our Customer Segments

want to be reached?How are we reaching them now?How are our Channels integrated?Which ones work best?Which ones are most cost-efficient?How are we integrating them with customer routines?

For what value are our customers really willing to pay?For what do they currently pay?How are they currently paying?How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

2WP]]T[b

2dbc^\TaAT[PcX ]bWX_b 2dbc^\TaBTV\T]cb

RWP]]T[_WPbTb)

0fPaT]Tbb 7^fS^fTaPXbTPfPaT]TbbPQdc^daR^\_P]hzb_a^SdRcbP]SbTaeXRTb.

!4eP[dPcX^] 7^fS^fTWT[_Rdbc^\TabTeP[dPcT^daâVP]XiPcX]zbEP[dT?a^_^bXcX^].

"?daRWPbT 7^fS^fTP[[^fRdbc^\Tabc^_daRWPbTb_TRXR_a^SdRcbP]SbTaeXRTb.

#3T[XeTah 7^fS^fTST[XeTaPEP[dT?a^_^bXcX^]c^Rdbc^\Tab.

$0UcTabP[Tb 7^fS^fT_aêXST_^bc_daRWPbTRdbc^\Tabd__âc.


17/25

Case Study:AMEE



18/25

First business model - aggregate data,

sell access to calculations using it



19/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources

Key ActivitiesKey Partners

Cost Structure

Value

Propositions

gov dept

largecorporates

innovativeSMEs

calculateenvironmentalimpact withoutneeding science

team

websitesales team

acquisition

consultative sales

tiered subscr iption fees to use platform

revenue share with soft ware vendors

building platform

sales & clientsupport

comprehensiveemissions data

models

deep expertise

adding models toplatformData publishers

(IPCC, DEFRA etc.)

Large CorpSoftwareVendors

InternetInfrastructure

Co

Science and sales team

Platform host ing & software engineers

Data licensing

soft ware vendorpartners



20/25

2nd model: Package common uses

of environmental data into appsMonday, 14 October 13


21/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources


Cost Structure

Value

Propositions

sustainabilityconsulting firms

in house CSRteams

online apps forcommon

sustainabilityanalysis

website

sales team

consultative sales

self service

Tiered subscrip tion fees to use platform

building platform

sales & clientsupport

comprehensiveemissions data

models

developercommunity

online appdevelopmentData publishers

(IPCC, DEFRA etc.)

App host ingcompanies

3rd partydevelopers

Science and sales teamApp development team

Developer communit y programme

CSR softwarevendors

add environmentalcalculations toown online apps

Host ing fees for running own apps

Bespoke online app developmentPlatform host ing & platform team



22/25

3rd Model: Co-create datasets with users,

sell the analysis



23/25

Customer

Segments

Channels

Customer

Relationships

Revenue Structure

Key

Resources


Cost Structure

Value

Propositions

Large corps -supply chain

leaders

Green SMEs

Use env. &financial data to

reduce risk insupply chain

website

sales team

Bespoke analysisSelf serviceSME advice

Subscrip tion revenue from larger corps forpro supply chain features

Business Analysisfor large corps

Financial and env.data

Providing content

for SMEs

Financial and

env. dataproviders

Online CSRcommunity

Consumers ofAMEEs open

datasets

Sales and BI teams

Compete on

greencredentials, andresearch

competitors

Rev share on reports from financialproviders

open data & APIsBI expertise

Platform development

Financial data licensing

online CSRcommunity

Online communitylinks



24/25

- Your business model may change asyour learn more about the problem you

are trying to solve

- Be prepared to change how you useenvironmental data, and which

activities it supports as your modelchanges

Take away points



25/25

Thank you.

Chris Adams - Product Science

@mrchrisadams

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]

environmental data and business models - the story of amee

Documents