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Environmental Design > Trade Exhibition and Events

Deutsche Bahn AG · Corporate Design · Environmental Design · Revision: 15.04.2016

Contents

At a glance

The design features

Corporate design guidelines

Layout of roll-up banner displays

Trade fair stand layout

The layout system

Copy elements and the tagline

Partner logos and product names

Application examples

To meet the special requirements of trade fair design, this section has its ownrules for treating elements of our corporate design. Trade fair stands aremade to be seen from a distance and have a bigger logo relative to theformat than e.g. ads. Arranging images and color panes is more flexible andcopy elements can also be placed on white panes.

For coordination and approval ofdesigns contact the Corporate DesignTeam.

Tel. +49 69 265 40110,internal 955-40110

Email the Corporate Design Team[1]

For questions concerning operationalimplementation contact the TradeFair, Event and Media CoordinationDepartment.

Tel. +49 69 265-40250internal 955-40250

mailto:[email protected]




At a glanceThe design features

To ensure the CD conformity of ourbrands’ appearance, uniformguidelines have been defined fordesign of trade fair stands.

The brand logo (1) is placed at the topright in the white logo clearspace with adefined height or in the logo box.

Except for the logo clearspace, allpanes are variable in height. Imagesand color panes (2) are arranged sothat a continuous, distinctly horizontalstripe results.The color pane carries the sender’srespective division color and is a fixedelement of every trade fair stand.

The DB corner element (3) is alsoused as a visual constant in trade fairstands. Copy elements (4) can beplaced on images, color panes or whitepanes.A gray footer (5) can be used toprotect the stain-prone area near thefloor.



Corporate design guidelines

Layout of roll-up banner displays

A key consideration in designing and selecting the logo sizeon a roll-up is knowing where it will be used. For close-upviewing (1) the same design requirements apply as for PrintMedia. For roll-ups for long-distance viewing (2), the logois selected according to the rules of the liquid grid system(see below: Trade Fair Stand Design).

Roll-up—format: 85 x 200 cmLogo size, standard: DB brand width = 10 cmLogo size, long-distance: DB brand width = 20 cm

The height of the logo clearspace and the size of theother design elements are derived from the width ofthe DB brand (DBx).



Trade fair stand layout

The layout of media to be viewedfrom a distance is regulated by theLiquid Grid System. For a strikingbrand display, the logo is biggerrelative to the format on trade fairstands than in ads.

For trade fair stands the logo size iscalculated according to the formatheight.

Width of the DB brand (DBx) = 1/10of the format height

The width of the DB brand (DBx)serves as a reference size for thelayout. It defines all format-dependent,fixed sizes and spacings in relation toone another.

The logo clearspace with a fixed heightof 1½ DBx and the respective brandlogo to identify the sender are placedon all applications. The text live areaon all trade fair stands results from aspacing of ½ DBx from the formatedges.

Special rule for extreme verticalformats: Special rules apply to meetthe special requirements of extremevertical formats.

Advertisements and Posters

You can find more information under:

Liquid Grid System

Print Media



DB brand in the logo clearspace, logo box

The DB brand is placed in the logoclearspace on the right with 1 DBx ofspacing (unlike the other division brands.)

Please note: Special rules are definedfor placement within extremehorizontal and vertical formats.

The logo box is used as an alternativeto the logo clearspace.

The logo box is placed variably at theleft or right format edge in the upperhalf of the format.

You can find the required templates forthe logo box under Downloads.

Guidelines for using the logo box:

Minimum spacing to the upperformat edge equals ¾ DBx.The size of the DB brand inthe logo box is defined by the liquidgrid system.The logo box has a drop shadow(omit if technically unfeasible).



The layout system

Images and color panes are arrangedso that a continuous, distinctlyhorizontal stripe results. The panes arevariable in height and can be placedflexibly alongside or underneath onanother. Several walls next to eachother have a design uniting all three.Areas near the floor have no relevantinformation.

Please note: To protect thestain-prone near-floor area, a coloredfooter in one of the DB gray tonescan be used here. It then runs acrossthe entire format width, is notsubject to design requirements andhas no DB corner element.

The color pane in the sender’s divisioncolor is a fixed element of eachapplication. The Group reserves theoption of communicating without acolor pane.

Please note: If the sender remainsrecognizable, the color pane can beplaced in its smallest permissible unitas a ½ DBx-high stripe.

The DB Corner Element:

Forms an optical clasp and standsat the color- or image paneIs omitted when the color paneis used on the entire surfaceRelated tables must form aharmonic overall picture and haveonly one DB corner element

You can find more information ontreatment of images here:

Print Media

You can find more information onassigning division colors here:

Color

You can find basic information onthe DB corner element here:

Print Media

You can find rules for using transparencies here:

Print Media

Transparencies



Copy elements and the tagline

Print media requirements apply herefor a typographically uniform design.Always avoid large amounts of copyfor the sake of a striking appearance.On trade fair stands, copy elements canbe placed not only on images or colorpanes but also on additional whitepanes.The white pane is never placed directlyadjoining the logo clearspace or thelogo box. For special sales actions,teasers can be used in any form.

You can find more information at:

Print Media

Advertisements and Posters

Guidelines for use of typography on trade fair stands:

Copy color: White, black, DB Dark Gray, DB Red,DB Gray (the division Land Transport, Air- and SeaFreight as well as Contract Logistics can additionally useDB Blue)Copy elements can be placed on images, color panes,or white panesFont sizes are uniform across a trade fair stand

The tagline and its placement are defined by the respectivebrand's communication pattern.

Common tagline placements on trade fair stands are:

Right aligned under the logo in the image- or color pane(color pane min. height: ½ DBx)Under the body copy (20-30% larger than the body copy)

You can find more information at:

Logos and Markings



Partner logos and product names

Guidelines for placing supplementary and partner logos:

Partner logos are on the left in the logo clearspace and fillthe space maximally to the format middleLogos are placed in the text live areaIf both partner- and supplementary logos are placed inthe logo clearspace, the supplementary logo is moved tothe right, up to the minimum spacing of two DB brandsfrom the sender logo.

Special case: n back panels partner logos can also bearranged in the text live area right aligned with the senderlogo. The DB brand then stands aligned with the partnerlogos with a spacing of ½ DBx.

Product names are not placed in the logo clearspace.They stand on a white footer at the DB corner element, as a teaseror on a white pane, integrated in the image stripe.



Application examples

When the color plane is used full-format, omitthe DB corner element.

Copy elements can be placed on white panes. The color pane can be integrated into the image stripe.

A gray footer can be used to protectagainst stains.

Omit the DB corner element if the bordering panesconsist of several parts

Images and color panes can be arranged alongside oneanother.

Connected stands must yield a harmonious look and have only one DB corner element.

published: 26.02.2014



Verweisliste

[1] Email the Corporate Design Team: [email protected]


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