Environmental Leadership Award

Ross GoodSuppliers Partnership for the Environment

April 29, 2004DCTC Amphitheatre

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Environmental Leadership AwardHistory and Overview

The Preamble:DaimlerChrysler demonstrates our committment to the environment through both individual initiative and team efforts.

Throughout the Company‘s history, our employees have been working hard to improve our porducts and processes while acheiving our goals of continuous improvement in environmental performance.

To recognize these acomplishements, DaimlerChrysler presents its global Environmental ELadership Award (ELA) to honor the extraordinary efforts and to encourage those who work diligently to foster a proenvironmental culture within DaimlerChrysler.

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Environmental Leadership AwardHistory and Overview

Chrysler Honors Environmental Excellence with Recognition (CHEER)

In 1994 Chrysler initiated the CHEER programMore of a local based, high energy, competitive yet friendly environmental award to recognize efforts in Stationary Source Pollution Prevention and Waste Reduction initiatives.

Emphasis on the idea and implementation of a good idea, not necessarily category specific.

Lots of winners, nice crystal statue presented at a conclusion of the annual environmental training.

Recognition from the Environmental Leadership at Chrysler.

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The Creation of DaimlerChrysler

Every Department throughout the new Corporation was challenged to find their counterparts and develop synergistic opportunities in some cases on a global basis.

Stationary Environmental & Energy (SE&E) had the CHEER program and the German colleagues were developing a similar but much larger program.

The result is the Environmental Leadership Award (ELA).

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The Creation of the ELA

Suddenly the humble CHEER went global and became the ELA!

Key elements of the ELA:Highly competitiveElite jury processRecognition from the Board of Management Monetary Award to be shared by all team membersInvitation only Award Ceremony hosted by the Board of Management members present at the ceremony

ELA nominations now need to be more than just a good idea.

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ELA Nomination Requirements

All projects must Benefit the Environment and additionally fulfill at least four of the following criteria:

Extraordinary EffortGeographic ImpactCommunity Outreach and InvolvementInnovationMonetary SavingsQuality ImprovementTransferability

Additionally, each project must have been in operation for at least six months, have demonstrated measurable results and be supported by a DC Executive.

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ELA Categories

The competition has also been segmented into three distinct categories:

Category A – Production Related Environmental Protection

Category B – Product Related Environmental Improvement

Category C – Extraordinary efforts for the Environment / Extraordinary Environmental Responsibility

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2003 ELA Process

The 2003 ELA competition received 114 nominations from 5 continents representing 10 countries!

Fourteen member Jury:Seven U.S. based and seven Europe based Selection Committee members.Eight are DaimlerChrysler based (within the company)Six are external with two representing government, two from academia and two from the NGO community.

2003 Competition had 10 finalist projects selected and all team members (including suppliers!) invited to the ceremony.

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2003 ELA Ceremony – DCTC Styling Dome, Auburn Hills, MI

Event is hosted on a rotating basis between U.S. and Germany, this year’s event was held in the Styling Dome in DCTC.

The 2003 ELA Ceremony was hosted by Dr. Deiter Zetsche and Dr. Thomas Weber of the DaimlerChrysler Board of Management

The Master of Ceremony for the event was Carmen Harlan, Senior Anchor, WDIV – Channel 4 in Detroit

Included video essays of every finalist project, musical and visual entertainment, an extensive luncheon and a chance to mingle with Sr. Managers and Board of Management members.

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2003 ELA Category A Finalists, Runner-Up & Winner

Category A – Production Related Environmental Protection

FinalistsEnergy recovery in Vehicle Testing, Sindelfingen, GermanyReplace Alcohol Wipes, Detroit, MI and Toledo, OH

Runner-UpBreakthrough Clear Coat Technology Improves Newark, Newark, DE

And the Winner is!Mono-Hydro Topcoat, Dusseldorf, Germany

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2003 ELA Category A Winning Team – Mono Hydro Top Coat

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2003 ELA Category B Finalists, Runner-Up & Winner

Category B – Product Related Environmental Improvement

FinalistsEnergy-Saving Servo Pump, Sindelfingen, Germany

Runner-UpRecyclable TPE Seals Save Energy, Weight & Cost

And the Winner is!NEFLEET – The First Experiment Ever with Mercedes Benz Fuel Cell Omnibus, Neu Ulm, Germany

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2003 ELA Category B Winning Team – NEFLEET – The First Fleet Experiment ever with MercedesBenz Fuel Cell Omnibus, Neu Ulm, Germany

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2003 ELA Category C Finalists, Runner-Up & Winner

Category C – Extraordinary efforts for the Environment / Extraordinary Environmental Responsibility

FinalistsLaser Jet/Fax Toner Cartridge Recycling Program, Auburn Hills, MI

Runner-UpWaste Box and Recycling Website, DCC Venezuela

And the Winner is!Environmental Responsibility Brazil – Standardized Audit, Tritec Motors, Brazil

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2003 ELA Category C Winning Team – Environmental Responsibility Brazil – Standardized Audit, Tritec Motors, Brazil

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2003 ELA Ceremony Hit the Mark

Three primary targets for the 2003 ELA Ceremony

1. Honor those receiving the ELA

2. Present an “American Standard” ceremony

3. Make sure that the right message is communicated.

We think we “Hit the Mark” as demonstrated by the closing speech presented by Dr. Zetsche